Here’s Why 4 Publishers Jumped onto Facebook Watch
A year ago, the Fort Worth Star-Telegram launched "Titletown, TX," a real-world version of "Friday Night Lights." Over 20 mini-documentaries, the Star-Telegram followed the Aledo Bearcats as they rebounded from defeat and won a Texas state football championship.
When the season came to an end, so did the documentary. But in the past week, "Titletown, TX" saw an unexpected resurgence on a format that's swept the publishing industry overnight: Facebook Watch.
When the social networking giant announced the initial roster of publishers that were joining the platform, there were some big names: A&E, Condé Nast, National Geographic and Major League Baseball, to name a few. But there was also the Star-Telegram, a McClatchy newspaper in North Texas with a show that was still relevant months after it ended.