Facebook’s new Graph Search feature could be an invaluable tool for publishers. The new search function, which Facebook introduced on Tuesday, holds promise as a way for media brands to increase their reach and improve engagement with Facebook users.
Graph Search is a natural language search engine that lets users combine phrases to find people or content that has been shared on Facebook. According to Facebook, the first version of Graph Search, now in limited beta, focuses on four main categories:...
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4 Ways Site Search Can Increase Conversions
November 27, 2012
From ROI Report
In-site search can significantly reduce site abandonment and turn visitors into paying customers. To truly stem the tide of consumers leaving their sites, online retailers need to develop a more comprehensive understanding of the role search can play in improving customer engagement and deincentivizing visitors from abandoning online shopping experiences. Here are four examples: