How publishers should prepare for Facebook’s Graph Search

Facebook’s new Graph Search feature could be an invaluable tool for publishers. The new search function, which Facebook introduced on Tuesday, holds promise as a way for media brands to increase their reach and improve engagement with Facebook users.

Graph Search is a natural language search engine that lets users combine phrases to find people or content that has been shared on Facebook. According to Facebook, the first version of Graph Search, now in limited beta, focuses on four main categories:

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