The magazine industry, which has already been hurt by advertising declines and the loss of readers, spent Wednesday afternoon reeling from the latest news that they no longer would be able to get magazines delivered on Saturdays.
Magazine publishers were especially surprised at how quickly the new policy is expected to take effect. Postal Service officials plan to stop delivering mail on Saturdays as early as Aug. 5th. The Magazine Publishers Association issued a statement
on Wednesday afternoon saying that it feared magazines that were published weekly would be most affected by the news.