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Magazines React to Post Office Cutbacks: ‘The Friday Evening Post’?

February 7, 2013
The magazine industry, which has already been hurt by advertising declines and the loss of readers, spent Wednesday afternoon reeling from the latest news that they no longer would be able to get magazines delivered on Saturdays.

Magazine publishers were especially surprised at how quickly the new policy is expected to take effect. Postal Service officials plan to stop delivering mail on Saturdays as early as Aug. 5th. The Magazine Publishers Association issued a statement on Wednesday afternoon saying that it feared magazines that were published weekly would be most affected by the news.
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This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing! Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to readers. 

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