Advertisement
 
 

Patch aims for profitability, shifts platforms

January 17, 2013
Get the Flash Player to see this rotator.
 
Patch hopes that all 903 of its hyperlocal news sites will be profitable by the end of 2013, and that many of them will have migrated to a less-newsy, more community-based platform, company president Warren Webster said on Tuesday evening.

He was interviewed by Forbes media reporter Jeff Bercovici at the end of the first day of Street Fight Summit, the hyperlocal conference.

“We went into 2012 having built this enormous organization,” Webster said, and “now we’ve built this machine; this machine has to work.” About 100 sites are profitable, mostly the oldest ones...

 

Companies Mentioned:

People Mentioned:

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more! Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

ORDER NOW

Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated

Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: