Paywalls Make Content Better, Wired Editor Nick Thompson Says
Starting today at 9 am ET, Wired.com will have a paywall — although infrequent visitors might not notice it right away.
“You can read whatever you want, but if you read five stories in a month, we ask you to please pay us,” Wired Editor in Chief Nick Thompson said on the latest episode of Recode Media with Peter Kafka.
Once Wired visitors cross the five-story mark, they are asked to pay $20 per year to continue reading, with the added bonus of no advertisements, although Thompson said the first three months will be free. Customers are becoming more accustomed to paywalls, he said, and media businesses are realizing a simple but true fact: They work, while advertising increasingly does not.