Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

Pet Publisher BowTie Sells Magazines

February 4, 2013
Get the Flash Player to see this rotator.
 
BowTie Inc., the publisher of Dog Fancy, Cat Fancy and other specialty magazines and books, has sold all of its titles to a pair of investors who plan to expand the business and broaden its online offerings.

BowTie, which has been struggling with broad declines in readership and advertising, agreed Friday to sell its assets to I-5 Publishing LLC, a new joint venture formed by David Fry and Mark Harris. The price of the acquisition was not disclosed, but Fry said it was "an eight-figure commitment."

Fry confirmed Friday that layoffs are in progress this week...

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mindBrian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!  What's the Future of Business?: Changing the Way Businesses Create Experiences

This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: