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Print still not dead—even among young doctors

November 27, 2012
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iPads may be everywhere, but data from three distinct publication groups indicate that despite its seeming ubiquity, it's too soon for publishers to ditch print for pixel-only publications.

Kantar Media, for example, found that even though younger doctors are more inclined to seek out digital journals that they still have an appreciation for the print edition of the current journal, much like their older colleagues....

 

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