Why Magazines Are Using Digital To Boost Prices, Not Bolster Innovation
Well, this is disappointing. As magazines make the transition from print to pixels, some publishers are using the move as an opportunity to jack up their prices – in some cases, to more than they were charging for print editions. And that’s for tablet versions that are too often crappy afterthoughts.
To be fair, magazines are contending with legitimate financial concerns. Their advertising revenue has been declining and the historically discounted subscription rates they’ve charged for print delivery just aren’t enough to pay the freight. To cope, many publishers are asking readers to chip in more