Advertisement
 

mediaIDEAS onPoint: What Tablet Revenue Model Should Magazine Publishers Adopt?

February 17, 2011

This week's mediaIDEAS onPoint chart presents an action cycle for the selection of tablet strategies by magazine publishers.

The pictured action cycle shows the three primary tablet revenue models that will guide the delivery of digital magazine content to users: Content-based, App-based, and Ad-based. The "innovation line" at the bottom represents the launch point for the three revenue models among early ("Aggressive") adopters. Over time, their rate of adoption will increase as these models are embraced by "Adaptive" and "Reactive" publishers.

A publisher's technological responsiveness and readiness (whether technologically Aggressive, Adaptive, or Reactive), combined with the technology's development over time, will make one of these models or combinations of models a better, more appropriate fit. Where do you stand?

For more research, visit mediaIDEAS and the mediaIDEAS blog.


 

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting processMake every sales call count with behaviorally targeted email prospectingLeverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale”And more! Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!
Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: