National Geographic Magazine Launches iPhone Edition

WASHINGTON (Oct. 31, 2012)—National Geographic magazine has launched an iPhone edition with its November 2012 issue, providing daily updates and rich content, including stunning video of penguins leaping out of icy waters by BBC Wildlife Photographer of the Year Paul Nicklen as well as never-before-seen, high-definition, slow-motion footage of cheetahs.

The iPhone edition has daily feeds of news, Instagram photographs from magazine photographers on assignment and photos from the magazine’s online community of fan photographers, offering unique, fresh content each time a user opens the app. Additionally, users will get new, photo-based jigsaw puzzles daily, based on the popular puzzle page of the magazine’s website. Three of the feature articles in the app will be available as audio recordings.

“Designing the magazine for the iPhone required rethinking the entire user experience,” said Bill Marr, National Geographic’s creative director. “We’ve organized the content so that it is easy to navigate on the phone, with text, photos and video arranged in a way that allows users to quickly find what they want. We’ve also simplified our interactive graphics for the iPhone screen and added audio recordings, so users can listen on the go. Most of all, we’ve tried to make the app fun — with daily puzzles and photo feeds that people can enjoy any time they open it.”

The magazine’s iPad edition won the 2012 National Magazine Award for best tablet magazine. Current print subscribers can authenticate into both the iPad and iPhone editions. New subscribers can purchase the magazine at the App Store or National Geographic’s website.

About National Geographic magazine

National Geographic magazine has a long tradition of combining on-the-ground reporting with award-winning photography to inform people about life on our planet. It won a National Magazine Award in 2012 for best tablet edition as well as a further 13 National Magazine Awards in the previous five years: for Magazine of the Year and Single-Topic Issue in 2011; for General Excellence, Photojournalism and Essays, plus two Digital Media Awards for Best Photography and Best Community, in 2010; for Photojournalism in 2009; for General Excellence, Photojournalism and Reporting in 2008; and for General Excellence and Photography in 2007.

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