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The Economist Chooses RightsLink for Copyright Permissions on its Blogs

Deal Marks Copyright Clearance Center’s First Blog Implementation of its Point-of-Content Licensing Solution

January 17, 2012
(Press Release) Danvers, Mass., Jan. 17. 2012 – Copyright Clearance Center, Inc. (CCC), a not-for-profit organization and leading provider of licensing solutions, has announced that The Economist has chosen RightsLink, CCC’s seamless point-of-content licensing solution, to handle online copyright permissions on its more than 20 blogs.

RightsLink enables rightsholders to offer re-use and other permissions at the point-of-content wherever the content resides, whether on a website, mobile application or third-party aggregator. The Economist agreement marks CCC’s first blog implementation of RightsLink.

“The Economist has built an excellent relationship with CCC as we’ve been using RightsLink for years,” Rebecca Cogswell, Syndication & Licensing Director, The Economist. “The ability to monetize our blog content seemed the logical next step as we continue working closely to create a bespoke and highly intuitive RightsLink system which maximizes our staff input and sales.”

“Content licensing isn’t new but it’s playing a bigger role as publishers diversify their digital revenue streams and find new ways to monetize content,” said Diane Pierson, Vice President, Marketing, CCC. “The Economist’s implementation of RightsLink on its blogs demonstrates that publishers of all types, serving a variety of markets, can benefit from RightsLink’s licensing capabilities.”

Part of The Economist Group The Economist online offers authoritative insight and opinion on international news, politics, business, finance, science and technology.

About Copyright Clearance Center, Inc.

Copyright Clearance Center (CCC), the rights licensing experts, is a global rights broker for the world’s most sought after materials, including in- and out-of-print books, journals, newspapers, magazines, images, blogs and ebooks. Founded in 1978 as a not-for-profit organization, CCC provides smart solutions that simplify the licensing of content that lets businesses and academic institutions quickly get permission to use copyright-protected materials, while compensating publishers and content creators for the use of their works.

About The Economist Online

The Economist Online is a premier source for the analysis of global business and current affairs. It includes the full editorial from The Economist’s print edition. The site also features a growing range of unique web-only content. Visitors to the site absorb a daily diet of news, analysis, columns, blogs and multimedia, while contributing to the ongoing debates and discussions themselves. The site also features a suite of research tools and data for subscribers, including free access to a searchable archive, as well as The Economist audio edition.



 

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