Ben Kendrick

Ben Kendrick

Ben Kendrick is managing editor at Screen Rant and director of content operations at Valnet.

Do You REALLY Know Your Digital Audience? The Data Might Surprise You.

Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they're writing for: avid readers and returning visitors who want detailed info that borders on (and often outright embraces) fanaticism. They might be wrong. It turns out that publishers who take the time to understand the breadth and diversity of…