Duane Kinsey

Duane Kinsey

Duane Kinsey helps publishers optimize their revenue as the director of business development and partnerships at BuySellAds.

3 Ways Publishers Can Take Action Against Fraud

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it. Spoofed inventory is one of fraud’s most pervasive formats. With this, impressions on exchanges look like they’re from legitimate publishers but actually represent fake, low-quality inventory. Google recently ran experiments to measure…