Denis Wilson

Denis Wilson

Denis Wilson is Editor-in-Chief of Publishing Executive, Printing Impressions’ sister publication that covers the magazine publishing business.

New Executive Summit Helps Marketers Optimize Their Branded Content Technology Strategy

UPDATE: This article has been updated to reflect the addition of Robert Rose, Chief Strategist for the Content Marketing Institute, as Co-chair of FUSE Enterprise. Publishing Executive, the leader in strategic insight on the media industry, is thrilled to announce the launch of FUSE Enterprise: The Convergence of Technology & Branded Content. FUSE Enterprise is…

Are Publishers Ignoring the Upsides of Distributed Content?

Last week I wrote about how most publishers don’t have a plan in place to manage the opportunities and costs associated with distributed content. In my book, that’s a missed opportunity. Publishers don’t disagree. When we surveyed publishers about distributed content, they overwhelming responded that the biggest opportunities they see for distributed content is as…

HBO Chief on Attracting Audiences: Talent + Content = Subscribers

At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather HBO chairman and CEO Richard Plepler. In a session titled Building Addicts: How HBO Hooks Subscribers, Plepler revealed how HBO managed to more than double…

Research Shows Most Publishers Don’t Have a Plan to Address Distributed Content

Today Publishing Executive released a research report on how publishers are managing the challenges of distributed content (content hosted and consumed partially or in full on external platforms, such as Facebook, LinkedIn, Google AMP, or Medium). The report is based on a survey of Publishing Executive’s audience of senior-level executives in the media and publishing…

FUSE Media Forum to Investigate the Risks & Rewards of Distributed Content

It’s a rare day that passes when Facebook or Google aren’t making news that directly affects the media business. For every article boasting the audience growth and revenue opportunities of Facebook Instant Articles or Google AMP, there’s news of an algorithm change, misreported metrics, or a scrapped program. Simply put, publishers are at risk of…

Time Inc. Cuts Up to 30 Ad Jobs, As Suitors Line Up

Hardly a day goes by that Time Inc. isn't in the headlines these days. The publisher announced Wednesday that it would be cutting about 30 jobs from advertising sales in its continued revamp of its sales structure and strategy. Time Inc. is going all in on a category selling approach that capitalizes on the publisher’s…

Publishing Executive Announces Dates for 2017 FUSE Media Tech Summit, Newsletter Launch

The Publishing Executive team is thrilled to announce the dates and venue for its second annual technology summit, FUSE Media: The Convergence of Technology & Media. FUSE Media, an exclusive 2 1/2-day summit designed to accelerate the adoption of technology in the media industry, will take place Sept. 6-8th in Center City Philadelphia at The…

Why Talk of 
Transformation Is 
Often Short on Action

In September, Publishing Executive hosted FUSE: The Convergence of Technology & Media in Center City Philadelphia. It was the maiden voyage of an annual summit for executives leading digital technology strategy at top publishing and media companies. As you’d imagine, many of the conversations were based around disruptive technology in the industry and the need…

How The Economist Is Creating "Sticky" Content

The Economist’s VP of product management Subrata Mukherjee explains how creating "stickier" content helps the company nurture and retain paid subscribers.  Watch the full session from  FUSE: The Convergence of Technology & Media here.

How Forbes Optimizes the Value of Its Programmatic Inventory

Forbes CTO Michael Dugan explains how the publisher utilizes header bidding and dynamic allocation to get the most out of its programmatic inventory. Watch the complete session from FUSE: The Convergence of Technology & Media here.

Top Takeaways from “Digital Print: The Emerging Opportunity for Magazines & Catalogs”

Publishers have often spoken fondly of the potential of the “magazine of one” where all content and advertising is customized to readers’ interests. However, this concept has always been conceived in electronic formats. Developments in digital printing technology (especially inkjet) combined with publishers’ rich audience data, are presenting new ways for publishers to develop print…

See What Happens When Vendor-Hosted Events Go Bad. Real Bad.

A lot of publishers are increasing their event revenue these days. And some face competition from advertisers that are launching their own events to cut out the middleman. But a lot can be said for editorial curation of events and holding quality content above a marketing message. Take a look at this presentation from the Adobe…

Digital Print: The Emerging Opportunity for Magazines & Catalogs

With most of the publishing industry concentrated on how to monetize online content, it’s easy to forget that print magazines still play a crucial role in publishers’ product portfolio and revenue pie. And believe it or not, new ways of wringing more value and revenue out of print vehicles continue to emerge. Advances in digital…