Jeff Hardison

Jeff Hardison

Jeff Hardison is VP of marketing at Lytics (www.getlytics.com), a customer data platform used by publishers such as Economist Group, Source Media and Access Intelligence. Before Lytics, Jeff was director of marketing at Hewlett Packard Enterprise’s marketing-technology division. Prior to his marketing career, Hardison worked in publishing.

Why All the Hype Around Customer Data Platforms?

As someone who follows publishing-industry technology, you’ve no doubt heard the term “customer data platform” (or “CDP”) mentioned over the past year. In short, the technology pulls together audience data from a publisher’s communication tools to form profiles, and then helps a publisher both analyze the audience data (internally, for advertisers, etc.) and feed it back into those communication…