Jeffrey Litvack

Jeffrey Litvack

Jeffrey Litvack is the Managing Director of Xcel Advisors and CEO of ClearView Social. Previously he was Group President and Chief Digital Officer at ALM and head of global product development at the Associated Press. Jeff has received numerous awards for his ground-breaking work in transforming media companies to be digital and mobile first.

Native 2.0: The Evolution of Native Programs Will Be Driven By Client ROI & Data

Jeffrey Litvack is the Conference Chair of FUSE: The Convergence of Technology & Media. Learn more about this one-of-a-kind tech summit here. Nearly three years ago, as chief digital officer at ALM, I led the development of ALM’s native content program -- ALM was one of Polar’s earliest clients (now the dominant native platform) and…

The Foundation of ALM’s Big Data Initiative

ALM's Big Data initiative started more than four years ago -- before the term Big Data was even coined.  It began with the editorial team setting up a content taxonomy.  The goal at that time was to provide users better search capabilities and allow advertisers to target users broadly based on a content subject matter (i.e., display a particular ad for all content that is labeled e-discovery). 

How ALM is Capitalizing on Behavioral Data

There is an adage that states "you are what you do, not what you say you'll do." But until very recently media companies only considered what people said, relying solely upon self-reported data (such as online registration forms) for marketing purposes. Not only do these profiles quickly become stale, but frequently they're not even accurate to begin with, as readers had little incentive to properly fill them out. By way of example, the most selected job title for ALM publication readers (primarily attorneys) who filled out an online profile form to access ALM articles in 2012 was "other