Katie Risch

Katie Risch

Katie Risch is the senior vice president of publisher development for Centro. Katie leads the company’s strategic relationships with more than 10,000 publisher partners, boosting publishers’ revenue and business growth.

Why Publishers Should Act Like Agencies

For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too. Think about it like this: Digital agencies offer a central channel where an ad can be purchased on any site or device, whereas standalone publishers can only place ads on the properties they own and operate.…