Tapping into one’s passion can be a powerful fuel for any business enterprise, but it is particularly vital for the magazine business. Bryan Welch, the former CEO of niche media company Ogden Publications, says that staying true to his passions and embracing the passions of his readers was the secret to the success of Ogden’s…
Lou Ann Sabatier
It takes courage to interview Laurel Touby. In recent years, she has been interviewed by The New York Times, CNN, Inc., Oprah, Fast Company, Bloomberg BusinessWeek, CBS, Kiplinger’s, Time, Forbes, New York Magazine, Entrepreneur, Village Voice, The Huffington Post, Slate, and Adweek, among others. Six years ago, I spoke with Laurel for pubexec.com and you…
Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. is expected to surpass $34 billion in 2017, and by 2021 it will make up 74% of U.S. display ad revenue. In 2014 Doug Anmuth,…
Audience developers, it is time to reboot digital marketing strategies. Let's evaluate how the customer relationship is changing given new technology, increasing digital channels and consumers who are more selective.
For just a moment, let's put trends and tips aside, and take inventory of what constitutes a good audience development program. As our customers (readers, visitors, buyers, members, etc.) call for more and better in a world that is changing at breakneck pace, management expectations also continue to rise. Audience developers have more channels, tools and data to work with than ever before. While being told how easy it is to reach, engage and monetize customers, it has never been more difficult.
If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create new online advertising inventory and lead generation, read on.
Data has always had a seat at the corporate table, but now there is more of it, often tracked in real time. How do we bridge information into market intelligence?
A Marketing Enrichment Group at Christianity Today International fosters in-house training, collaboration across various marketing teams, and idea germination.
John W. Maisel has been the publisher of Electrical Contractor Magazine for the past 10 years. Through good and challenging times, he has delivered consistent growth in revenue and profit.
The mediabistro founder talks about media's 'destructive phase,' what's driving innovation—and how journalists can be less depressed.
A sit-down with two executives for the inside scoop on "the best thing that's happened to travel publishing in years."
Ask media pundits today for their list of top ten innovative publishers and few would most likely include Oil & Gas Journal on their list. Why?
In recent years rarely is there a seminar, article, blog or video clip on the topic of paying for online content that does not mention the Financial Times.