Sheree Robinson

Sheree Robinson
How Publishers Can Convert Unknown Visitors to Known Audience

The majority of visitors to publishers' websites are unknown to them, with industry estimates suggesting as many as 80-90% of visitors leave behind no actionable first-party data. That is a huge problem and opportunity for publishers. Knowing who an individual is and what their interests are is valuable data that can fuel a number of revenue-driving efforts, from targeted advertising to…