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President, The Precision Media Group

Media Vent

By Bob Sacks

About Bob

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group ( He is also the co-founder of the research company Media-Ideas (, and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.


Industry Insiders

The Insiders
The Unintended Consequences of Data Targeting
May 8, 2015

Every brand is attempting to deliver a unique experience for every single person it engages with. This is not a...

Publishers' Dojo

Linda Ruth
How To "Onboard" Your Audience
May 12, 2015

Publisher should act as "mentor" or "guide" to new audience members that arrive at their sites. Whether or not you...

B2B Beat

Andy Kowl
The Growth of Marijuana Business Media
May 7, 2015

The first trade magazine I launched, Paraphernalia & Accessories Digest, served the headshop industry. I had cofounded High Times four years earlier,...

The Digital Market

Thea Selby
Top 5 Trends Affecting App Publishing
Mar 9, 2015

This is a great time of the year to look at the top trends of 2014 and gain insights for...

Pub Talk

Denis Wilson
Resurgence of Vinyl Should Remind Publishers of Their Core Fans
Feb 3, 2015

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there...

An Irrational Fear of the Unknown


I went on a trip to Disney World last month with my two grandsons, and I had a moment of publishing prescience delivered to me by a 12 year old. It turns out that my grandson has an irrational fear of roller coasters. Many children and even some adults have this fear. There is no definable logic to the fear. It is simply a self-preservation reaction. No matter how many times I softly spoke of the fun he'd have and showed the happy people safely getting off the roller coasters, the unmanageable fear persisted. He expressed a great wish to get on the ride but, at the same time, just couldn't.

The reason I am sharing this with you is that I see the same thing going on in the publishing world of print. There is a palpable fear of the unknown by many senior managers in the publishing industry. It is an irrational fear that, of course, can't be reasoned with. It is a misplaced, self-preservation reaction caused by our journey into the unknown publishing world of the 21st century.

This fear is very oddly compounded by an interesting denial factor. I think I will call it BDS or Blackberry Denial Syndrome. The very same executives that sit in meetings, on trains, and at home reading hundreds of text messages on their BlackBerrys for hours will deny there is a comfort zone for long-form reading in a digital format.

So they prove themselves wrong on a daily basis by the very device in their hands that they use to great effect.


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