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President, The Precision Media Group

Media Vent

By Bob Sacks

About Bob

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

 

Industry Insiders

The Insiders
The Leaky Bucket Problem: Why Poor Inventory Management Is Costing Publisher's Ad Revenue
Nov 14, 2014

Let's say that you have to fetch a bucket of water. You assume that the bucket is sturdy and has no holes. But by...



Publishers' Dojo

Linda Ruth
The Jury is In: Hashtags Usefulness Confirmed
Oct 28, 2014

To some publishers, social media is turning into a bit of a ho-hum, something they can do in their sleep...



B2B Beat

Andy Kowl
The Impact of LinkedIn Buying Bizo
Aug 12, 2014

If B2B publishing was a different industry, the prospect of LinkedIn buying Bizowould invite anti-trust scrutiny. Just think about what might...



The Digital Market

Thea Selby
Top 5 Mobile Trends for Publishers—It’s Good News, Folks
Jul 7, 2014

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded...



Pub Talk

Denis Wilson
Facebook Co-Founder and New Republic Publisher Chris Hughes: Why Print is the ‘Crown Jewel’ of the Business
Jun 4, 2014

Last month I had the chance to attend the Adobe Digital Symposium in New York. Much of sessions focused on...



Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...



Profit from Publishing!

Thaddeus B. Kubis
Media Conference Exhibitors Should Go Deeper to Engage
Oct 9, 2013

It has been a few weeks since I attended (as the guest of the event organizer) the Publishing Business Conference...



An Irrational Fear of the Unknown

 

I went on a trip to Disney World last month with my two grandsons, and I had a moment of publishing prescience delivered to me by a 12 year old. It turns out that my grandson has an irrational fear of roller coasters. Many children and even some adults have this fear. There is no definable logic to the fear. It is simply a self-preservation reaction. No matter how many times I softly spoke of the fun he'd have and showed the happy people safely getting off the roller coasters, the unmanageable fear persisted. He expressed a great wish to get on the ride but, at the same time, just couldn't.

The reason I am sharing this with you is that I see the same thing going on in the publishing world of print. There is a palpable fear of the unknown by many senior managers in the publishing industry. It is an irrational fear that, of course, can't be reasoned with. It is a misplaced, self-preservation reaction caused by our journey into the unknown publishing world of the 21st century.

This fear is very oddly compounded by an interesting denial factor. I think I will call it BDS or Blackberry Denial Syndrome. The very same executives that sit in meetings, on trains, and at home reading hundreds of text messages on their BlackBerrys for hours will deny there is a comfort zone for long-form reading in a digital format.

So they prove themselves wrong on a daily basis by the very device in their hands that they use to great effect.

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