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President, The Precision Media Group

Media Vent

By Bob Sacks

About Bob

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group ( He is also the co-founder of the research company Media-Ideas (, and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.


Marketing Services Lab

The Marketing Services Lab
3 Ways To Tell The Content Marketing Boom Spells Revenue Growth for Publishers
Jun 30, 2015

Last week Publishing Executive announced the launch of the Publishing & Media Labthat we will host at the 2015 Content Marketing World conference this...

Publishers' Dojo

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Miniaturize & Simplify, Solutions to Publishers' Mobile Problem
Jun 15, 2015

As many publishers have found, providing a magazine experience on a mobile app and getting people to engage with it...

B2B Beat

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Content is Money
Jun 12, 2015

Most of the publishing world says Content is King. The publishers at SIPA say Content is Money. The annual conference...

Industry Insiders

The Insiders
Apple Throws Publishers Another Curve Ball
Jun 9, 2015

The relationship between Apple and the magazine publishing industry has been acrimonious since the launch of the iPad in 2010...

The Digital Market

Thea Selby
4 Takeaways from the New Apple App Analytics
May 26, 2015

One of the lesser-known facts about magazine apps is that publishers can glean very little information about them and how...

Pub Talk

Denis Wilson
Resurgence of Vinyl Should Remind Publishers of Their Core Fans
Feb 3, 2015

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there...

An Irrational Fear of the Unknown


I went on a trip to Disney World last month with my two grandsons, and I had a moment of publishing prescience delivered to me by a 12 year old. It turns out that my grandson has an irrational fear of roller coasters. Many children and even some adults have this fear. There is no definable logic to the fear. It is simply a self-preservation reaction. No matter how many times I softly spoke of the fun he'd have and showed the happy people safely getting off the roller coasters, the unmanageable fear persisted. He expressed a great wish to get on the ride but, at the same time, just couldn't.

The reason I am sharing this with you is that I see the same thing going on in the publishing world of print. There is a palpable fear of the unknown by many senior managers in the publishing industry. It is an irrational fear that, of course, can't be reasoned with. It is a misplaced, self-preservation reaction caused by our journey into the unknown publishing world of the 21st century.

This fear is very oddly compounded by an interesting denial factor. I think I will call it BDS or Blackberry Denial Syndrome. The very same executives that sit in meetings, on trains, and at home reading hundreds of text messages on their BlackBerrys for hours will deny there is a comfort zone for long-form reading in a digital format.

So they prove themselves wrong on a daily basis by the very device in their hands that they use to great effect.


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