Pub Talk

Matt Steinmetz is the publisher and brand director of Publishing Executive.

Last week I wrote about how most publishers don’t have a plan in place to manage the opportunities and costs associated with distributed content. In my book, that’s a missed opportunity. Publishers don’t disagree. When we surveyed publishers about distributed content, they overwhelming responded that the biggest opportunities they see for distributed content is as…

At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather HBO chairman and CEO Richard Plepler. In a session titled Building Addicts: How HBO Hooks Subscribers, Plepler revealed how HBO managed to more than double…

Today Publishing Executive released a research report on how publishers are managing the challenges of distributed content (content hosted and consumed partially or in full on external platforms, such as Facebook, LinkedIn, Google AMP, or Medium). The report is based on a survey of Publishing Executive’s audience of senior-level executives in the media and publishing…

On Tuesday The New York Times published a report that outlines its newsroom strategy and ambitions from now until 2020. The report, “Journalism That Stands Apart: The Report of the 2020 Group,” builds on the work initiated in The Times’ 2014 Innovation Report. It reveals the publisher’s continued efforts to divorce itself from print-centric practices and adapt…

Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for the massive layoff at digital advertising’s feet, claiming that it’s a “broken system.” He wrote in a post on Medium that digital advertising fails to…

Media salespeople face a daunting task in today’s publishing industry. Print advertising revenue continues to decline while digital ad CPMs face downward pricing pressures from programmatic. And the task for marketers has not gotten easier either. Banner blindness has made display ads significantly less effective and marketing budgets are stretched thin across new digital media…

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