As many publishers have found, providing a magazine experience on a mobile app and getting people to engage with it regularly can involve some heavy lifting. So publishers are turning to other functionalities in hopes of discovering the keys to monetizing mobile content.
Publishers and readers, rejoice. Newsstand now has a digital app of its very own.
It's called MagFinder, and its function is found in the name. It enables a potential customer to find where a magazine is on sale at any store in that customer's geographic location.