Publishers' Dojo

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

Most of the 2016 predictions for content publishers that I’ve seen predict continuations of trends that have been going on for many years: shift to mobile, more use of video, continued loss of sales and revenue at retail, adaptation to ad blocker technologies, and so on. Fair enough -- we’re barreling in that direction, and…

“As of right now, all that we know is that Kable Distribution is done,” a Kable employee told me yesterday. “We don’t know how long we’ll be here, or how long it will take to move our accounts. We don’t know how things will wind up, or where we’ll go or what we’ll do. This…

Yesterday morning, publishers were informed that Kable Distribution Services Inc. (KDS) is going out of business. The news was conveyed in a remarkably distant manner, in a general letter that speculated that its recipients would not be astonished or blindsided by the news. True, the industry was rife with rumors that Kable was holding on…

The latest of TNG-initiated changes to retail sales cannot, by a long shot, be considered surprises to anyone—they’ve been proposed, and pondered, and rejected, and accepted, and tried, and tweaked, and tried again for years. Some publishers have already integrated them into their systems; some distributors and retailers already enjoy the benefit of these changes…

Publishers have heard and accepted that print is to be a brand’s premium product going forward, but what does that mean in practical terms? And how can an understanding of that model lead to a reversal of the downward trends publishers are struggling to cope with? I’m filing from Distripress, the international conference of press…

Last week was a big week for the Old Farmer’s Almanac. The 2016 edition has shipped, is being received in wholesale agencies, and is beginning to appear in retail outlets throughout the country. The AP wire story has been released and picked up by ABC News, HuffPO, Yahoo! News, and Fox. The New York Times,…

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