Publishers' Dojo

Linda Ruth, as president of PSCS Consulting (, offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

As many publishers have found, providing a magazine experience on a mobile app and getting people to engage with it regularly can involve some heavy lifting. So publishers are turning to other functionalities in hopes of discovering the keys to monetizing mobile content.

Publishers and readers, rejoice. Newsstand now has a digital app of its very own.

It's called MagFinder, and its function is found in the name. It enables a potential customer to find where a magazine is on sale at any store in that customer's geographic location.

Publisher should act as "mentor" or "guide" to new audience members that arrive at their sites. Whether or not you are familiar with the concept of "onboarding," you are likely practicing at least some of its strategies in your online business. Onboarding is a useful concept that has migrated from human resources to games creation. Applied in a conscious and intentional way to the creation of publisher websites, it can be extremely helpful in clarifying and achieving site goals.

In the context of human resources, onboarding refers to the ways in which new employees are socialized to a particular business environment. It might include offering new employees instructional videos, lectures, opportunities to partner with experienced employees, or even a gamified environment with goals and rewards.

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