View From The Tree

D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.

“My name is Eadward, and I work in magazine publishing.” Welcome to Magazine Publishers Anonymous, a new 12-step program for people trying to overcome their addiction to the same old way of publishing magazines. I thought we’d get an influx of members a couple of weeks ago when The New York Times published “The Not-So-Glossy…

Declining demand is supposed to cause lower prices, but the magazine industry’s key suppliers are likely to defy the law of supply of demand in 2018, with both paper companies and the U.S. Postal Service raising prices by a little – and perhaps by a lot. Yes, folks, it’s that most wonderful time of year,…

A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.” He was a bit off: That potential already exists – and is irrelevant to most magazine publishers. Here’s the question we should be asking: Is digital printing --…

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these…

I won. Among magazine-media pundits, there’s been a sort of unannounced contest to see who can find the most ridiculously low-priced subscription offer. I found the winner – for now, at least – the other day in The Wall Street Journal: an ad touting a $1 annual (10 issues) subscription to Entrepreneur magazine. That’s 10…

The world’s largest bookseller recently made two moves that could open new opportunities for magazine publishers, so it’s a good time to consider what’s afoot in the Amazon. It was recently revealed that TNG, the U.S.’s largest newsstand distributor, has a deal to supply magazines to Amazon’s rapidly growing chain of bookstores. That’s a switch…

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