Ad Technology

How to Stop Ad Fraud, Fake News & Ad Blocking From Tanking Publisher Revenue
September 8, 2017 at 6:00 am

Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud is probably the most pernicious culprit. It stems from sites, stuffed with programmatic ads, that attract bot traffic to yield false impressions, generating income that…

Special Report on Technology Adoption Strategies in Publishing
September 6, 2017 at 7:35 am

Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud is probably the most pernicious culprit. It stems from sites, stuffed with programmatic ads, that attract bot traffic to yield false impressions, generating income that […]

BuzzFeed Reverses Course & Embraces Banner Ads
August 29, 2017 at 1:35 pm

Never say never in digital media. For years, BuzzFeed executives preached two things. The digital ad industry needed something better than the much maligned banner ad. And web ads should be "native." So-called "native" ads should look and feel like the websites they appear on (think a Promoted Tweet). They should be custom to that…

‘Larger Than Usual’ Ad Fraud on Exchanges Prompts Google to Offer Advertiser Refunds
August 28, 2017 at 1:19 pm

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with…

Press Release: Trusted Media Brands Expands Digital Team as Company Builds on Strong Growth Across Platforms
August 24, 2017 at 1:08 pm

NEW YORK (August 24, 2017) – Trusted Media Brands, a multi-platform media company, has announced the continued expansion of its digital team. Throughout the first half of 2017, the company has continued its investment in its rapidly growing digital business with new hires in the areas of social media, product managers, content editors, designers and advertising…

Events, Data-Driven Ads Boosts Haymarket's B2B Brands
August 23, 2017 at 1:38 pm

Haymarket’s Energy and Environment Division publishes several authoritative B2B publications such as Windpower Monthly, focused on wind-energy development since 1985, World Architecture News, the largest provider of news and information to the global architectural community, and ENDS, the leading provider of environmental and sustainability intelligence for British and European businesses. As commercial manager of this…

3 Ways Publishers Can Take Action Against Fraud
August 16, 2017 at 2:44 pm

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it. Spoofed inventory is one of fraud’s most pervasive formats. With this, impressions on exchanges look like they’re from legitimate publishers but actually represent fake, low-quality inventory. Google recently ran experiments to measure…

Check Your Inbox: Google Warns Publishers Serving Annoying Ads
August 10, 2017 at 1:09 pm

Betty Crocker might want to check her inbox Thursday. The iconic brand is one of roughly a thousand online publishers that are set to receive an email from Google warning them that they are showing "highly annoying, misleading or harmful" ads. Although there aren't many ads on Betty Crocker's website, it does have popups, especially…

How Cross-Media Alliances Can Take on the Facebook-Google Duopoly
August 7, 2017 at 1:13 pm

It’s unlikely that the emergence of cross-media advertising alliances - such as those currently witnessed in Germany and France - will immediately impact Facebook and Google’s dominance in the digital market. Yet in an environment where change and disruption are the only constants you can bet on, these alliances are essential components of a possible fightback. Facebook…

How Quartz Approaches Online Advertising With ‘Less Is More’
August 4, 2017 at 2:09 pm

As Quartz’s fifth anniversary approaches, they’ve approached online advertising strategy in a different manner than the majority of their contemporaries. Instead of covering their site pages with flashing, annoying ads, something reminiscent of a pinball machine, Quartz as a web property is deliciously appropriate. They’ve taken a ‘less is more’ approach to online ads, Jay…