Advertising

Yahoo’s Demise Is a Death Knell for Ad-Driven News Orgs
April 24, 2017 at 1:30 pm

Yahoo filed its final quarterly report this week. And just like that, the once-mighty tech firm is exiting public trading. The company has been unraveling—slowly and spectacularly—for more than a decade now. But this particular moment is a good one for reflecting on how Yahoo’s troubles are likely to be replicated in a wave across…

Here’s Why a Google-Powered Ad Blocker Is a Really Bad Idea
April 21, 2017 at 1:32 pm

It seemed like a relatively minor piece of news, all things considered. Google, according to a Wall Street Journal report, is thinking about including an ad-blocking feature in the next version of its Chrome browser. Sounds like a handy feature, right? It may indeed be a handy feature for users. But the closer you look…

The Future of Programmatic Is Mobile
April 17, 2017 at 2:48 pm

Traditionally, the upper hand in advertising has always belonged to advertisers with big budgets. Publishers set prices for their

5 Tips for Setting Your Digital Media Priorities
April 13, 2017 at 10:40 am

Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs. Presto: a profitable publishing business. These days, the bit that used to be simple typically brings in a lot less money than it did, and the new digital…

Ad Targeting Alone Is Not Enough: Advertisers Need Appropriate Context
March 31, 2017 at 4:09 pm

The recent brouhaha surrounding Google’s inability to provide 100% assurance that brand advertisers won’t find their ads adjacent to objectionable content is just a dramatic manifestation of a long-simmering problem. As digital advertising moved out onto the Long Tail, advertisers traded some certainty about brand safety for lower ad prices. The problems accelerated as programmatic…

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
March 30, 2017 at 2:31 pm

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number that has become the norm these days for big companies that use automated tools to reach consumers online. Now, as more and more brands find their ads popping up next…

ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest
March 20, 2017 at 2:08 pm

Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens. The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA. Google and Facebook recently announced plans to allow audits…

A Retrospective of Publishing Fraud Old and New
March 20, 2017 at 1:49 pm

I am in Berlin, Germany attending one of my favorite publishing events, FIPP's Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to make sense and profit from the still evolving phenomenon we once called publishing. If you ever get the chance I recommend it. As I sit…

Learn How Rodale Uses Facebook Instant Articles to Earn More Revenue
March 17, 2017 at 1:43 pm

Diego Sanchez, head of digital partnerships at Rodale will dive into Rodale’s Facebook Instant Article strategy March 23rd at the FUSE Forum on Distributed Content. This executive forum is free for publishing executives to attend. Learn more here. Since the launch of Facebook Instant Articles, the program has not been without its critics. Media pundit…

Adblock Plus Names 'Acceptable Ads' Committee, But Some Members Don't Seem Enthusiastic
March 16, 2017 at 12:31 pm

Adblock Plus parent Eyeo on Wednesday said Conde Nast and Dell were among the companies that had agreed to join its Acceptable Ads Committee, which decides which ads the software blocks and which it lets through. Eyeo has been working on filling the committee since at least October 2015, when it announced its aim to…