Advertising

How Haymarket Media Uses Technology to Target an Audience of One
January 22, 2018 at 8:00 am

Haymarket Media CTO Aneel Tejwaney spoke with Publishing Executive at the FUSE Media Summit about how the B2B publisher is using targeting technologies to deliver content and ads to the right users a the right time. Tejwaney also shared how Haymarket is divesting and consolidating legacy systems in order to eliminate technical debt and create…

Bots, GDPR and Second-Party Data: Why Data Quality is King in 2018
January 19, 2018 at 12:31 pm

With 2017 now behind us, it’s time for publishers and advertisers to look ahead. Data -- and the insights they provide -- will continue to play a role for marketing campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly focused on how to get their hands on only the best-quality insights…

What Can We Learn From Publishers’ Pivot to Video?
January 17, 2018 at 3:36 pm

With the hindsight offered by a new year, publishing’s “Pivot to Video” seems like a moment of collective madness best assigned to a less enlightened time (2017). But what ended up as a bad joke, started out as a serious response to shifting market conditions. And working on the premise that those who fail to…

Influential Publication The Awl Shuts Down Amid Downturn in Web Publishing
January 17, 2018 at 10:52 am

After a nine-year run, the small but influential website The Awl is shutting down, along with its sister publication The Hairpin. The sites are the latest in a string of small publications to struggle amidst a changing digital-media landscape. “It is with a mixture of disappointment and relief that we are announcing the cessation of…

The 3 Hard Truths Publishers Must Face in 2018
January 16, 2018 at 8:00 am

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

Ahead of AMMC, MPA President Urges Publishers to Remember Their Fundamental Value
January 10, 2018 at 1:42 pm

Editor's Note: Bob Sacks spoke with The Association of Magazine Media (MPA) president and CEO Linda Thomas Brooks about the upcoming American Magazine Media Conference (AMMC), which will be held on February 6th in New York City, as well as her views on the future of magazine publishing. In this interview, Brooks shares what she…

No Tracking, No Revenue: Apple's Privacy Feature Costs Ad Companies Millions
January 9, 2018 at 1:05 pm

Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web. Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention (ITP) feature for Safari, which holds 15% of the…

6 Growth Opportunities for Publishers in 2018
January 9, 2018 at 8:00 am

Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media. But amidst the wreckage are some favorable trends and promising opportunities. Here are six that publishers should be looking to exploit in 2018: 1. Brand safety A year…

Amazon Tips Its Hand on Alexa Ads
January 8, 2018 at 8:00 am

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

Purch Is a Publisher With a $24 Million Business in Licensing Ad Tech
January 4, 2018 at 1:09 pm

With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers. Purch — a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Reviews and Live Science — is profitable. It makes about…