Advertising

Media Pitch: Admiral Stems Ad Block Losses With Personalized Ad Experiences
November 15, 2017 at 8:00 am

Admiral is helping publishers reclaim billions of dollars lost in advertising revenue by taking a personalized approach to ad block prevention. The startup measures ad block rates as well as revenue lost to ad block users and provides publishers with the tools to reengage those users. The startup empowers readers to choose which ad experience…

Press Release: Launch of B2B Media Exchange Assures Quality and Transparency for B2B Marketers
November 14, 2017 at 2:15 pm

Shelton, CT November 14, 2017 – BPA Worldwide, the global not-for-profit provider of media auditing services, announced the launch of its B2B Media Exchange, a programmatic marketplace connecting premium advertisers with brand-safe B2B media suppliers. The B2B Media Exchange, powered by PulsePoint, is a collective of qualified audience and audited business-to-business media. The platform’s suite…

How Hearst Pivoted to Native & Programmatic Advertising
November 8, 2017 at 10:49 am

In the past three years, Hearst Magazines has dramatically transformed its online advertising strategy, says Heather Keltz, VP of ad operations and ad product. “Three years ago programmatic ads and native were a small percentage of our advertising revenue, and now they’re a majority of what we’re making for ad revenue overall.” The shift to…

At Hearst, Programmatic & Native Ads Earn Majority of Ad Revenue
November 8, 2017 at 10:36 am

In the past three years, Hearst Magazines' online ad revenue has shifted dramatically from traditional, direct-sold display ads to native advertising and programmatic, says Heather Keltz, VP of ad operations and ad product. Native ads and programmatic once represented a small slice of Hearst's overall magazine revenue; now they drive the majority of ad revenue.…

Facebook Beats Earnings Expectations With 49% Growth in Q3, Despite Russian Ad Controversy
November 2, 2017 at 1:50 pm

Facebook reported another $10.14 billion in advertising revenue in the third quarter even while the company’s top attorney testified in Congress about how Russian operatives bought ads to misinform users before, during and after the 2016 presidential election. Today, the company said revenue for the previous three months grew 49% compared to the same period…

Social Platforms Grilled on Russia
November 1, 2017 at 2:49 pm

Welcome to November. Tuesday was day one of long-anticipated Congressional hearings with representatives from Facebook, Twitter, and Google. Russia’s presence on the social platforms as it attempted to influence the 2016 election is now well established, and the testimony confirmed that. What still isn’t clear is what impact the attempts actually had. The platforms confirmed…

New York Times Co. Increases Revenue, Books Healthy Third Quarter Profit
November 1, 2017 at 2:28 pm

The New York Times Co. is suffering the same miserable print advertising losses as others in the industry — down 20% year-to-year for the third quarter. But the Times, unlike the rest of the public news companies, still achieved revenue growth — 6% for the quarter — thanks to another surge in digital subscriptions and…