Advertising

Ad Fraud Will Actually Go Down In 2017, From $7.2 Billion To $6.5 Billion
May 24, 2017 at 2:36 pm

The global monetary impact of ad fraud is expected to go down this year, the amount of mobile fraud happening in the ecosystem is much lower than feared and programmatic can be just as safe as direct-sold if buyers implement the right security measures. The bearers of these good…

After Being Wooed by Medium, Some Publishers Are Beginning to Leave
May 17, 2017 at 2:31 pm

Last May, Medium made publishers an offer they couldn't resist: Free hosting. Advertising dollars. More eyeballs. The opportunity to sell sponsorships and recruit members. Facing stagnating readership and a tough market for digital ads, many publishers dropped their old sites and joined Medium's growing network. Now, after a company-wide shift away from digital advertising, some…

Facebook Admits Its 10th Measurement Mistake Since September
May 16, 2017 at 2:18 pm

Facebook has messed up on its math again. More notable than the error itself is the fact that, by my count, this is the tenth measurement mistake that the company has disclosed since September 2016 and the first that resulted in Facebook mischarging advertisers. Over the course of a year, Facebook incorrectly charged advertisers for…

Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise
May 12, 2017 at 1:26 pm

Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, by 2020, digital spend is expected to reach $100 billion. A number of factors are driving growth, one of which is mobile technology. But native…

Press Release: Haymarket Media to Use Solve Media’s Type-In Tech to Maximize Branding Effectiveness for Healthcare Marketers
May 9, 2017 at 9:45 am

New York (May 9, 2017) – Haymarket Media, Inc., the U.S. division of Haymarket Media Group, has finalized a partnership with Solve Media, an adtech company with its roots in ad-fraud protection, to offer Solve’s patented suite of type-in ad units to its installed base of advertising partners. Solve Media’s patented portfolio of branded type-in…

The Rise of Transparent Digital Ad Buying
May 8, 2017 at 1:26 pm

As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach. For the past several years, as automated ad buying has taken flight, agencies have made a lucrative business out of running an arbitrage-based model -- buying digital inventory in bulk and then marking it…

Pause That Depresses: Forrester Sees Advertiser Revolt as Beginning of the End
May 5, 2017 at 1:38 pm

Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester is calling "The End of Advertising As We Know It" in a report to be released today. Google's recent street-beating revenue results, despite those spending…

Google And Facebook Bring in One-Fifth of Global Ad Revenue
May 3, 2017 at 1:48 pm

Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. Online advertising has overtaken television to become the world’s largest ad medium, according to data and analysis agency Zenith. Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.…

What I Learned at I-COM About Cookies, First-Party Data & the Fight Against Fraud
May 2, 2017 at 2:05 pm

For those of us in the media/data/research ecosystem, one of the best ways to geek out is to attend the annual I-COM conference, a global forum on marketing data measurement. This year’s conference was in the very pleasant town of Porto, Portugal. The conference is the brainchild of entrepreneurial Andreas Cohen, an American expat who…