Advertising

How Bisnow Uses Mock Sprints to Test New Tech
February 22, 2017 at 1:51 pm

Alex Funaro, director of technology at Bisnow, explains how the B2B publisher tests new technology using mock sprints. Funaro says that when deciding whether to adopt a new solution, Bisnow considers ease of integration, workflow disruption, and ROI. He also adds that all teams who might use a new technology should be involved in the…

Ad Blocking Is Now a Chronic But Manageable Condition
February 17, 2017 at 2:16 pm

Ad blocking, which was once treated as a mortal threat to publishers, has now become a chronic condition: They might die with it, but they’re more likely to have been killed by other causes. The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic…

How Meredith Fuels Its Revenue Growth Across Channels
February 16, 2017 at 1:31 pm

Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group. “It's a great milestone for us as a company,”…

Do Magazines Still Need a Publisher in a Digital Media World?
February 15, 2017 at 1:59 pm

The title of publisher is quickly vanishing from the magazine industry as company after company eliminates the title. Condé Nast started off the year by announcing that going forward there would be no need for “publishers” as they were being replaced with “chief business officers” as the company tried to grow cross-brand advertising. “We’re modernizing…

Press Release: Condé Nast To Acquire Social Data & Marketing Platform CitizenNet
February 14, 2017 at 2:27 pm

NEW YORK – February 8, 2017 – Condé Nast today announced that the company has entered into an agreement to acquire CitizenNet, a leading social data and marketing platform.  The acquisition will deepen Condé Nast’s data science talent and expertise and will be incorporated into Condé Nast’s proprietary data…

Facebook Takes Steps to Improve Advertising Data After Criticism
February 13, 2017 at 2:22 pm

Facebook said on Friday that it would agree to an audit of information it provides to marketers and provide them with new, more precise measurement data, less than two weeks after Procter & Gamble, America’s biggest advertiser, criticized the lack of transparency provided by digital ad platforms. The social network, which came under scrutiny last…

Three Ways Facebook Has Jumped the Shark for Marketers
February 8, 2017 at 2:02 pm

Way way back in pre-IPO Facebook history, I pondered in a 2010 Ad Age post about whether Facebook had jumped the shark, given the advertising platform's constant iterations. My intention, then as now, was to understand how advertisers can effectively use Facebook. As I wrote at the time: "I have no ax to grind with…

MPA President: 2017 Will Be the Year of Magazine Media
February 6, 2017 at 3:39 pm

Media pundits love to make predictions, and they especially enjoy boiling down the upcoming year into a single mega-trend. “I think it’s been ‘the year of mobile’ for the past dozen years,” jokes Association of Magazine Publishing (MPA) president and CEO Linda Thomas Brooks. Brooks spoke with Publishing Executive to share her outlook on the…

How Independent Publishers Can Fight the Google-Facebook Duopoly
February 6, 2017 at 12:12 pm

The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike reinforce the walled gardens of these duopolies, enabling the continued growth of…