Advertising

ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest
March 20, 2017 at 2:08 pm

Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens. The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA. Google and Facebook recently announced plans to allow audits…

A Retrospective of Publishing Fraud Old and New
March 20, 2017 at 1:49 pm

I am in Berlin, Germany attending one of my favorite publishing events, FIPP's Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to make sense and profit from the still evolving phenomenon we once called publishing. If you ever get the chance I recommend it. As I sit…

Learn How Rodale Uses Facebook Instant Articles to Earn More Revenue
March 17, 2017 at 1:43 pm

Diego Sanchez, head of digital partnerships at Rodale will dive into Rodale’s Facebook Instant Article strategy March 23rd at the FUSE Forum on Distributed Content. This executive forum is free for publishing executives to attend. Learn more here. Since the launch of Facebook Instant Articles, the program has not been without its critics. Media pundit…

Adblock Plus Names 'Acceptable Ads' Committee, But Some Members Don't Seem Enthusiastic
March 16, 2017 at 12:31 pm

Adblock Plus parent Eyeo on Wednesday said Conde Nast and Dell were among the companies that had agreed to join its Acceptable Ads Committee, which decides which ads the software blocks and which it lets through. Eyeo has been working on filling the committee since at least October 2015, when it announced its aim to…

The Ad Fraud Issue May Be Twice As Big As First Thought — Advertisers Stand to Lose $16.4 Billion
March 15, 2017 at 2:56 pm

The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots…

In A World of Fake News, Marketers Search for Brand Safe Websites
March 10, 2017 at 3:14 pm

“May you live in interesting times,” goes the Chinese proverb. Some would say Chinese curse. These are incredibly interesting times in digital advertising. Ad fraud. #fakenews. Lack of transparency. The CMO of the world’s largest advertiser calling the problem, “crappy advertising accompanied by even crappier viewing experiences.” P&G’s Marc Pritchard clearly threw the gauntlet down…

In the Fight Against Big Digital Powers, Condé Nast Joins NBCU & Vox in Ad Pact
March 10, 2017 at 2:54 pm

Condé Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook. The addition of Condé Nast builds on what NBCU and Vox have already been doing over…

‘The Model Can’t Hold’: Publishers Face Content Studio Growing Pains
March 10, 2017 at 2:49 pm

Two years ago, The New Republic did like many publishers before it and built an agency-style unit to sell big, lofty, content-based campaigns to marketers. The publisher was determined to avoid the missteps of other publishers that struggled to make branded content profitable. There were some wins — it signed Casper, Getty Images and IBM.…

5 Ways to Improve Native Ads While Maintaining Reader Trust
March 8, 2017 at 3:16 pm

Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. is expected to surpass $34 billion in 2017, and by 2021 it will make up 74% of U.S. display ad revenue. In 2014 Doug Anmuth,…

Press Release: Trusted Media Brands Survey Reports That Now More Than Ever, Marketers Need Targeted, Brand Safe Environments
March 7, 2017 at 12:13 pm

NEW YORK--(BUSINESS WIRE)--Trusted Media Brands, Inc. today released primary research from its latest survey looking at agency and marketer sentiment toward the importance of key elements in the digital buying process. The survey, commissioned by Advertiser Perceptions on behalf of Trusted Media Brands, polled roughly 300 agency and client side marketers to ask about the…