Data

Creative Programmatic: The Need for Better Rich Media Ads
October 23, 2015 at 2:36 pm

Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising places the right ad in front of the right person at the…

How Nielsen's Total Audience Measurement Will Give Ad Buyers a Programmatic Boost
October 22, 2015 at 2:03 pm

Nielsen's upcoming total audience measurement tool—which the company shared exclusively with Adweek on Tuesday—will finally show networks and advertisers how their content is viewed across all platforms. But as the company works with top industry execs to evolve video measurement, Nielsen says its new data will also help buyers optimize their media plans. Once buyers…

Flipboard Improves Its Ad Targeting Capabilities
October 19, 2015 at 1:34 pm

Flipboard is enhancing its ad targeting, opening its own proprietary data to advertisers for the first time. Dubbed Interest Graph Targeting, the new offering aims to help advertisers reach a more targeted group of users than previously available. Where advertisers could target broad categories such as sports or travel, they'll now be able to choose…

Measurement Firm ComScore to Acquire Rentrak
September 30, 2015 at 2:05 pm

Audience measurement firm ComScore Inc. agreed to acquire rival Rentrak Corp. in an all-stock deal that aims to reshape the business of sizing up what consumers are watching—and the ads they are seeing—whether on TV, the Web, or mobile devices. ComScore, known for its Internet-traffic measurement capabilities, and Rentrak, which uses set-top box data to…

Press Release: Mary G. Berner to Leave MPA after Completing Three-Year Term
September 30, 2015 at 1:56 pm

The one-year anniversary of the launch of The Magazine Media 360° Brand Audience Report demonstrates that magazine media is a healthy and vital source of news, information and entertainment for today's consumers with 9.7% year-over-year total audience growth. Since introducing the new metric one year ago today, the industry has been on a steady course to demonstrate that consumer demand remains high for magazine media content across platforms. As part of this milestone, the MPA Board of Directors announced today that President and Chief Executive Officer Mary G. Berner will be leaving MPA as part of a planned transition.

The Basics of Content Analytics for Publishers
August 1, 2015 at 1:12 pm

Given magazine publishers’ surfeit of competition from free, high-traffic websites and services that disaggregate content (think Facebook, Google News, and Flipboard), it’s time to refine methods for determining what your content is doing for you, and for making sure you’re squeezing as much revenue out of it as possible. That’s where content analytics comes in.…

Growth Hacking: Tactics for Supercharging Audience Development
June 24, 2015

Growth hacking is a common term used in the startup world, describing the strategies used to grow a business quickly and affordably. It's the same mindset that has propelled certain media startups like Buzzfeed and Medium to prominence today. But growth hacking isn't just for startups, argues Mezzobit founder and CEO Joseph Galarneau, who is also the former digital general manager of Newsweek and The Daily Beast. Legacy publishers can adopt these strategies too, though it requires significant organizational overhaul and cultural change.