Data

How ALM Is Transforming Disparate Data Assets Into Valuable Insights
November 9, 2015 at 5:17 pm

If 2015 was the year of data for publishers, 2016 may be the year that some publishers realize the full potential of all the data they’re collecting. Increasingly, the word “research” is being tossed around in B2B circles, suggesting that not just data or information, but market insight and understanding will be a particularly valuable…

Time Inc. Reports a Better-than-expected Quarterly Profit
November 9, 2015 at 11:31 am

Time Inc TIME -1.72% , the publisher of Sports Illustrated, Fortune and Time magazine, reported better-than-expected quarterly profit and revenue Thursday as cost cutting improved margins and digital revenue increased. The company also announced a share buyback of up to $300 million. Time took a $952 million goodwill impairment charge in the third quarter, due to…

The Death of the Pageview
November 6, 2015 at 11:20 am

The age of the pageview is coming to an end. This single metric has reigned as the supreme indicator of digital publishing success and the primary enticement to advertisers for over a decade. But leading publishers, such as ALM, Hearst Digital, and Condé Nast, are gravitating toward key performance indicators (KPIs) that measure actual engagement—and…

Data Trumps Ad Inventory At Randall-Reilly & ALM
October 30, 2015 at 3:19 pm

What is the formula for B2B media success? “Use content to attract and qualify an audience you can reach anywhere,” advocates Prescott Shibles. He says reader data is more important to your business than ad inventory, and suggests there is no time to lose in figuring out how to use it as a growth engine.…

Creative Programmatic: The Need for Better Rich Media Ads
October 23, 2015 at 2:36 pm

Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising places the right ad in front of the right person at the…

How Nielsen's Total Audience Measurement Will Give Ad Buyers a Programmatic Boost
October 22, 2015 at 2:03 pm

Nielsen's upcoming total audience measurement tool—which the company shared exclusively with Adweek on Tuesday—will finally show networks and advertisers how their content is viewed across all platforms. But as the company works with top industry execs to evolve video measurement, Nielsen says its new data will also help buyers optimize their media plans. Once buyers…

Flipboard Improves Its Ad Targeting Capabilities
October 19, 2015 at 1:34 pm

Flipboard is enhancing its ad targeting, opening its own proprietary data to advertisers for the first time. Dubbed Interest Graph Targeting, the new offering aims to help advertisers reach a more targeted group of users than previously available. Where advertisers could target broad categories such as sports or travel, they'll now be able to choose…