Data

How Semantic Technology Can Improve Reader Experience
January 22, 2016 at 2:19 pm

With titles such as Far Cry and Halo set to add to their franchises in 2016, the hype and marketing that will surround the launch of these games is a clear indicator of the progression made by the video game industry in a very short period of time. Compared to characters such as Pac-Man and…

Quartz Says Traffic is Growing Rapidly, and Ad Revenues Are Too
January 22, 2016 at 2:12 pm

When Atlantic Media launched Quartz as a standalone business site in 2012, it seemed like an odd experiment. The site didn’t even have a traditional home page, and editors said writers would be divided not into traditional beats but instead into “obsessions.” It didn’t even have a mobile app, and still doesn’t (although it is…

The Data Behind the Most-Read Article of 2015
January 22, 2016 at 2:01 pm

In general, when we publish data, it’s always in anonymized, aggregated form — because that sort of data lets us identify the cross-network trends relevant to all publishers. Now and then, though, we have occasion to look deeply at one publisher’s data, which lets us pull out facts that might be obscured when aggregating across…

Data, Storytelling & the U.S. News Best Countries Ranking
January 20, 2016 at 2:54 pm

U.S. News & World Report is known for its rankings, from the best colleges and hospitals to the best mutual funds and cars. Today the publisher launched perhaps its most ambitious ranking. Unveiled at the World Economic Forum in Davos, Switzerland, Best Countries is a ranking and web portal that aims to tell the story…

Press Release: Time Inc. Launches CampaignFocus Platform in Partnership with Audience Partners
January 20, 2016 at 1:16 pm

NEW YORK & WASHINGTON—(BUSINESS WIRE)—Time Inc. (NYSE:TIME), one of the world's leading media companies, and Audience Partners, the first platform to offer cross-screen, programmatic voter-targeted digital advertising, announced today the launch of CampaignFocus. This voter-targeted premium publisher network will bring a new level of data-driven, contextual targeting to digital advertising for politics and advocacy. CampaignFocus…

People Don’t Want to Trade Privacy for Targeted Ads
January 15, 2016 at 1:53 pm

The Pew Research Center has released another in a series of studies of privacy issues with fresh evidence that consumers do not want to sacrifice personal information to get served targeted ads. A separate study from the Annenberg School of Communications at the University of Pennsylvania, to be presented at a Federal Trade Commission conference today,…

How Business.com Increased Subscriptions by 65% in 2015
January 5, 2016 at 1:16 pm

Pageviews are not enough for online success. While high traffic is a great first step in audience development, it’s what a reader does once they have accessed a publisher’s site that really matters, says Business.com CEO Tony Uphoff. Repeat visits, time spent, clicks, and conversions are critical benchmarks of success and are some of the…

Press Release: Medifinder Reports that Magazine Launches Were Down in 2015, 113 Launches Compared to 190 in 2014
January 4, 2016 at 1:00 pm

NEW YORK CITY, Dec. 15, 2015 – In 2015, 113 magazines launched, compared to 190 magazines in 2014, reported MediaFinder.com—the largest online database of U.S. and Canadian publications. During the same period, 35 magazines closed, compared to 99 magazines in 2014. The top categories for new magazines in 2015 were Food (10), including Bake from Scratch; Lifestyle (10),…

How Publishers Used Data in 2015
December 21, 2015 at 2:22 pm

Data was one of the most buzzworthy topics of 2015, and Publishing Executive covered the subject extensively. We dove into data-driven strategies at our Publishing Executive Live events, hosted multiple instructional webinars on data analytics, and dedicated an entire magazine issue to the topic of data. In 2015, we reported on how publishers are utilizing…