Data

Learn How Fast Company & Inc. Media Is Sizing Up the Future of Personalization
June 8, 2017 at 9:47 am

Personalization is perhaps the marque publishing trend of 2017, presenting the opportunity for publishers to capitalize on their rich audience data – and expensive audience databases – to drive key business objectives. In less than two weeks, Publishing Executive will hold an executive forum on how personalization is changing the publishing industry. Billed as The…

Advice for Making Data Integration Work from AIM, CFE Media & Bobit
June 1, 2017 at 9:38 am

First-party data has become an important differentiator for publishers, fueling lucrative lead generation campaigns and revealing new product opportunities. But to identify and act on audience insights, publishers must unify disparate data points into a single data platform. An integrated audience database creates a holistic view of the reader, enabling publishers to infer reader interests…

How The Daily Dot Hones Its Facebook Strategy Through Analytics & Experimentation
May 25, 2017 at 10:34 am

Today’s consumers are discovering more content on mobile and on social platforms than ever before. That puts publishers in a bind because instead of readers going to their homepage to discover new content, they’re relying on third-party platforms and apps to surface the most relevant stories for them. Born-digital media companies like Buzzfeed and Refinery29…

Headline Testing Boosted The Daily Dot's CTR 36% on Facebook
May 25, 2017 at 10:23 am

Former assistant director of business intelligence and data science at The Daily Dot (now director of digital analytics at Haymarket Media) David Johnson explains how The Daily Dot increased Facebook clickthrough rates through headline optimization. By  implementing multivariate testing, the online-only publisher was able to increase CTR on its ads 36%. Johnson shared The Daily…

How The Daily Dot Upped Facebook Traffic 54% by Optimizing Post Frequency
May 25, 2017 at 10:11 am

Former assistant director of business intelligence and data science at The Daily Dot and now director of digital analytics at Haymarket Media David Johnson explains how the online-only publisher increased referral traffic from Facebook by decreasing post frequency. Johnson presented these findings at the 2016 FUSE Media technology summit.

Machine Learning and AI: When to Start?
May 24, 2017 at 2:27 pm

If you want to build a ship to take humans to Proxima Centauri (the nearest star to the Earth), when should you start the project? If you start today, you might be ready to launch your ship in about 500 years, and accounting for exponential technological advances, you might get there in 10,000 years or…

7 Tips for Maximizing the Value of Audience Data Integration
May 24, 2017 at 10:38 am

Personalization is perhaps the marque publishing trend of 2017, presenting the opportunity for publishers to capitalize on their rich audience data – and expensive audience databases – to drive key business objectives. In less than two weeks, Publishing Executive will hold an executive forum on how personalization is changing the publishing industry. Billed as The […]

8 Lessons From Cosmopolitan on Publishing to Snapchat Discover
May 23, 2017 at 2:29 pm

One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. Cosmo now boasts tens of millions of views per month…