Digital Publishing Technology

The New Yorker, BuzzFeed, and the Push for Digital Credibility
June 28, 2016 at 2:50 pm

It’s one of magazine journalism’s most pressing questions: How can publications that have long captivated print consumers earn the trust of wary online readers? As the internet solidifies its role as a leading news source amid continued declines in print, news organization homepages are losing traction. Magazine stories are increasingly unmoored from the outlets that…

The 100-Year-Old Brookings Institution Is Working To Turn Itself Into More of a Digital Publisher
June 3, 2016 at 2:12 pm

When scholars and experts study social mobility, they typically use intergenerational quintile transition matrices to discuss inequality and economic opportunity. In August 2014, Richard V. Reeves, a senior fellow at the Brookings Institution, took a slightly different approach to highlight the concept: In a YouTube video, Reeves used Lego to illustrate how low-income Americans are struggling…

Lessons Can Be Learned from the ‘Old Days’ of Print Publishing on How to Handle Change
May 5, 2016 at 2:30 pm

During a conversation with an old friend about how newspaper and magazine publishers are handling their efforts to grow digital publishing, and their failure to make much progress, the conversation turned to how sales staffs are organized these days. Many publishers are moving to category organized staffs, while some who have previously gone in this…

Digital Magazine Company Issuu is Now a Collaboration Platform, Too
May 2, 2016 at 1:58 pm

Digital media company Issuu has been trying to offer a better way to present content online. Now it’s a promising a better way for teams to work together on creating that content too, with the launch of a new product called Collaborate. Issuu, for those of you who don’t know, allows publishers to create digital…

Press Release: Magzter Launches Interactive Advertising Platform in its iOS and Android Apps
April 14, 2016 at 12:43 pm

Mumbai, India – April 14, 2016 — Magzter, the world’s largest digital magazine newsstand today launched a new advertising platform in its iOS and Android mobile apps. Magzter has over 7,700 magazines and over 28.5 million users around the world. In what could be called as a pioneering and innovative move, Magzter now enables advertisers…

Medium Becomes Latest Tech Company to Lure Publishers Aboard
April 7, 2016 at 11:30 am

This morning, Medium made a very enticing offer to news organizations — especially small, scrappy ones — when it announced a new suite of digital tools intended to create a more hospitable destination for journalists. Medium, which has traditionally been home to individual writers and a limited number of publications such as Matter and The Nib,…

NBCUniversal, Vox Media Join to Sell Upscale Consumers to Advertisers
April 5, 2016 at 2:32 pm

The Web, so detractors will tell you, is filled with challenges for advertisers. Click fraud is rampant. Viewer traffic is hard to qualify. Even trying to make sure someone actually saw a streaming-video promotion when it ran is an onerous task. With that in mind, NBCUniversal and Vox Media say they are putting together an…

Meredith Digital Ads Will Balance Print Losses
April 4, 2016 at 2:35 pm

Women’s interest publisher and broadcast TV owner Meredith Corp. is on the cusp of a historic transition, as growth in revenues from the company’ digital advertising business will more than offset the decline in revenues from legacy print ads, according to CEO Steve Lacy, who revealed the impending milestone in an interview with the Financial…

News Corp Brings a Tablet Publishing Model to the Web
April 1, 2016 at 12:44 pm

Since the arrival of the consumer Internet, it’s become axiomatic in the media industry that a news site should be updated whenever there is news—in other words, every minute of every day. News Corp., however, is taking a different approach with two of its British newspapers: The Times of London and the Sunday Times. The…

The Secret to Axel Springer’s Success: A Diverse Digital Portfolio
April 1, 2016 at 12:37 pm

Last month, Axel Springer released some fairly enviable financial results for a 70-year-old media company with roots in print: 70 percent of its revenue came from digital, outstripping CEO Mathias Döpfner’s 10-year goal to have half of its revenue come from online products by 2016. The secret to Axel Springer’s success has been diversification: The company’s focus for growth is…