Digital Publishing Technology

The Rise of Video Is Making 2016 a Weird Year to Be a Digital Publisher
August 29, 2016 at 10:45 am

It’s been a big, weird year for the media industry. Gawker, the pioneering blog, declared bankruptcy and was sold off to Univision, whose millennial-focused digital endeavor Fusion has been having trouble finding an audience. The Awl, an heir to a certain version of Gawker, moved to Medium along with a number of other small websites.…

Exclusive: Buzzfeed Divides Its News And Entertainment Divisions In Company-Wide Reorganization
August 24, 2016 at 10:45 am

BuzzFeed, the somewhat new media giant, is multiplying. The company announced today that it will separate itself into two distinct departments—BuzzFeed News and a newly formed BuzzFeed Entertainment Group (BFEG)—in a move aimed at solidifying its dominance in digital video. In a memo sent to BuzzFeed staff Tuesday afternoon, BuzzFeed C.E.O. Jonah Peretti wrote that…

How Trinity Mirror Raised Its Programmatic Ad Yields by 40 Percent
August 23, 2016 at 1:42 pm

British publisher Trinity Mirror is among the more prolific programmatic traders with 40 percent (£30 million or $39.4 million) of its digital ad revenue made that way. But the publisher is not satisfied: It now wants to drive up programmatic yields across display, video and mobile, while retaining control of how it monetizes programmatically across platforms like…

Turner Invests $45M in Refinery29, Expanding Its Digital Reach
August 11, 2016 at 1:41 pm

Turner continues looking outside the TV box for new investments in original video content. The Time Warner company is leading a $45 million funding round in Refinery29, the digital media company focused on millennial women. Much as it did with its investment earlier this year in Mashable, Turner plans to use its own content development,…

The New Yorker, BuzzFeed, and the Push for Digital Credibility
June 28, 2016 at 2:50 pm

It’s one of magazine journalism’s most pressing questions: How can publications that have long captivated print consumers earn the trust of wary online readers? As the internet solidifies its role as a leading news source amid continued declines in print, news organization homepages are losing traction. Magazine stories are increasingly unmoored from the outlets that…

The 100-Year-Old Brookings Institution Is Working To Turn Itself Into More of a Digital Publisher
June 3, 2016 at 2:12 pm

When scholars and experts study social mobility, they typically use intergenerational quintile transition matrices to discuss inequality and economic opportunity. In August 2014, Richard V. Reeves, a senior fellow at the Brookings Institution, took a slightly different approach to highlight the concept: In a YouTube video, Reeves used Lego to illustrate how low-income Americans are struggling…

Lessons Can Be Learned from the ‘Old Days’ of Print Publishing on How to Handle Change
May 5, 2016 at 2:30 pm

During a conversation with an old friend about how newspaper and magazine publishers are handling their efforts to grow digital publishing, and their failure to make much progress, the conversation turned to how sales staffs are organized these days. Many publishers are moving to category organized staffs, while some who have previously gone in this…

Digital Magazine Company Issuu is Now a Collaboration Platform, Too
May 2, 2016 at 1:58 pm

Digital media company Issuu has been trying to offer a better way to present content online. Now it’s a promising a better way for teams to work together on creating that content too, with the launch of a new product called Collaborate. Issuu, for those of you who don’t know, allows publishers to create digital…

Press Release: Magzter Launches Interactive Advertising Platform in its iOS and Android Apps
April 14, 2016 at 12:43 pm

Mumbai, India – April 14, 2016 — Magzter, the world’s largest digital magazine newsstand today launched a new advertising platform in its iOS and Android mobile apps. Magzter has over 7,700 magazines and over 28.5 million users around the world. In what could be called as a pioneering and innovative move, Magzter now enables advertisers…