Magazines

How Short-Run Print Can Activate Lucrative Niche Audiences
November 7, 2017 at 2:01 pm

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers have historically had to take a one-size-fits-all approach to printed content. However, advances in digital printing and data integration are making targeted print more feasible…

John Conley Describes Digital Printing's Power to Engage Niche Audiences
November 7, 2017 at 1:54 pm

Digital printing is making it easier for magazine publishers to create hyper-targeted niche magazines. In this video print expert and CEO of Borderland Advisers John Conley explains how Cobblestone Living uses digital printing to deliver greater value to and increase revenue from its affluent audience of 500 subscribers. Conley is an advisor and speaker at…

Podcast: The Rise and Fall of Jann Wenner and Rolling Stone
November 3, 2017 at 2:38 pm

Jann Wenner revolutionized the magazine business and brought rock 'n' roll to the masses with the launch of Rolling Stone in 1967. The magazine quickly skyrocketed in popularity, helping to define rock music, and eventually, all of pop culture. In a recent podcast, Recode Media's Peter Kafka spoke with the author of Sticky Fingers and…

What Newsstand Professionals & Rodney Dangerfield Have in Common
November 3, 2017 at 1:49 pm

A few weeks ago I was one of 45 other newsstand professionals who broke bread at the 30th Anniversary of the Hudson Retail Group, the largest operator of concessions in the U.S. and Canada. It was an enjoyable night, and with the limited number of uplifting functions in…

Condé Nast Shutters Teen Vogue in Print, Cuts 80 Jobs
November 2, 2017 at 12:39 pm

Condé Nast is expected to complete its final round of cuts by next Thursday, WWD has learned. The New York-based publisher, which has instilled a hiring freeze, will slash about 80 jobs, equal to a decrease of about 2.5% of its 3,000-person workforce. Budgets across departments are also expected to get a haircut, with the…

Where Will You And Your Magazine Business Be in Five Years?
October 30, 2017 at 10:18 am

For the record, I stay up to date on many blogs, threads, and various news chains. One of these news sources asked a typical but still important question a few days ago. Where will ebooks be in five years? That, of course, started me pondering several things about the magazine business. Where were we five…

Publishers Have a Problem: Their Outdated Approach to Magazine Ads
October 16, 2017 at 9:00 am

“My name is Eadward, and I work in magazine publishing.” Welcome to Magazine Publishers Anonymous, a new 12-step program for people trying to overcome their addiction to the same old way of publishing magazines. I thought we’d get an influx of members a couple of weeks ago when The New York Times published “The Not-So-Glossy…

Time Inc. Will Slash Circulation, Print Less Often to Cut Costs
October 11, 2017 at 2:02 pm

Facing what some insiders are predicting will be a dismal fourth quarter, Time Inc., in its latest cost-cutting move, said it will slash the circulation of Time and People en Español and reduce the frequency of Sports Illustrated, Fortune and four other titles in the company. The moves are effective Jan. 1, and will cause…

Meredith Launches New Wellness Brand, Strive, Aimed at American Millennial Women
September 29, 2017 at 2:10 pm

Meredith today announced the launch of a new brand: Strive. Meredith is building the new brand through Facebook, as well as through five brands, Martha Stewart, SHAPE, Better Homes & Gardens, Parents and EatingWell. It is a conservative way to launch a new brand, but it’s a launch, nonetheless. It is also a launch into…

Hugh Hefner, Who Built Playboy Empire and Embodied It, Dies at 91
September 28, 2017 at 1:52 pm

Hugh Hefner, who created Playboy magazine and spun it into a media and entertainment-industry giant — all the while, as its very public avatar, squiring attractive young women (and sometimes marrying them) well into his 80s — died on Wednesday at his home, the Playboy Mansion…