Magazines

How The Economist Turned Circulation Into Its Most Profitable Revenue Line
August 29, 2017 at 1:29 pm

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group. Michael Brunt, MD of circulation at The Economist Group, explains how they’ve done it – and how there remain plenty more opportunities to grow… Tell us about your own background…

The Slippery Slope of the Oligarchy Media Model
August 25, 2017 at 2:31 pm

On July 28, Apple heiress Laurene Powell Jobs bought a majority stake in The Atlantic. It’s the latest media purchase by the billionaire class, a group that includes Amazon founder Jeff Bezos (the Washington Post), Boston Red Sox owner John Henry (the Boston Globe), billionaire Glen Taylor (the Minneapolis Star-Tribune) and casino magnate Sheldon Adelson (the Las Vegas Review-Journal).

'Goodspeed' Takes Flight On Tradewind Aviation
August 25, 2017 at 2:16 pm

Goodspeed, a new quarterly airlines magazine, launched August 13 on Tradewind Aviation, a boutique airline. The magazine is placed on the seat of every flight; its current circulation is 52,000. Tradewind Aviation flies 15,000 flights a year from its base at the Westchester County Airport in New York and Luis Munoz Marin International Airport in…

After More Than Half a Century, The Village Voice Is Closing Its Print Edition
August 22, 2017 at 1:33 pm

The Village Voice, a storied progressive alt-weekly that has watchdogged New York's political and business classes for more than half a century, is ending its print edition, its owner announced Tuesday afternoon. The announcement is a symbolic blow for alternative weeklies across the United States, which have endured successive cuts and closures in recent years…

Grindr Launches 'Into,' LGBTQ Lifestyle Publication
August 18, 2017 at 12:53 pm

Gay hookup app Grindr is leaping into the Speedo-filled pool of gay lifestyle publishing with the official launch of Into, a new digital magazine targeting millennial LGBTQ audiences, the company announced this week. Launched in beta in March, the pub attracted over 2 million unique readers with its first issue. The magazine, available at intomore.com, will…

AMI Increases Men's Journal Circ, Men's Fitness Goes All-Digital
August 15, 2017 at 2:07 pm

American Media Inc. is folding print subscriptions to Men's Fitness into its other male-focused brand, Men’s Journal, thereby increasing the latter's print circulation. Starting with the November issue, AMI will increase Men's Journal's circulation to 1.25 million, a 66% increase. Current readers of Men's Fitness will receive Men's Journal print issues. Men’s Fitness will shift to an…

The Newsstand Needs a Business Model That Welcomes Innovation
August 11, 2017 at 2:14 pm

A small publisher called me a few weeks ago because he wanted his magazine to be distributed across the country. His editorial focus has an appeal that would attract buyers; the sample copies he sent me indicated that the package had potential for sale and could sell anywhere in North America and possibly the international…

Cooking Light Redesigns, Sharpens Edit Focus
August 11, 2017 at 1:38 pm

Cooking Light is debuting a new look and crisper editorial in its September issue, out today. The redesign includes a wider logo, more white space and a minimalist design. The cover of the magazine has a tearaway at the top that reveals the new look and the tag: “What healthy means now.” Cooking Light celebrated…

Zine Queens: How Women’s Magazines Found New Life Via Indie Publishing
August 2, 2017 at 2:11 pm

The British media has a diversity problem. Research at City University last year found the industry to be 94% white, 86% university-educated and 55% male, with women largely relegated to junior positions. But there is one area of the media where the future is looking decidedly female: independent magazine publishing. If modern feminism is multifaceted…

'High Times' To Go Public
August 1, 2017 at 1:30 pm

With marijuana legal for medicinal use in dozens of states and recreational use in eight states, as well as Washington, D.C., cannabis media is exploding — in a fairly low-key way. On that note, the country’s oldest and best-known marijuana enthusiast magazine, High Times, is transitioning to public ownership, according to Reuters. This is a…