Marketing Services

Can Tech Startups Do Journalism?
September 27, 2017 at 2:34 pm

Editorial enterprises like MEL, Real Life, and Van Winkle’s could be the future of publishing—or they could be the next phase of Silicon Valley’s media takeover. In June 2015, a new, hyperspecific website named Van Winkle’s went live. It was billed as an online destination for “all aspects of sleep and various nocturnal adventures” by…

Monetization: 6 Strategies for Increasing Average Revenue Per Reader
May 30, 2017 at 2:10 pm

Remember ‘information wants to be free’? It was always a bad idea. High quality information must come at a price because it is expensive to produce, and we are, after all, media businesses, writes INNOVATION Media Consulting senior director John Wilpers. Today, thankfully, readers have finally been burned too many times by too much “free”…

Lead Nurturing: How to Launch a New $1 Million Revenue Stream
May 3, 2017 at 2:13 pm

I recently read an article in The Atlantic lamenting the fall of Yahoo. “Today, Facebook and Google alone are slurping up the ad dollars … and Yahoo as we knew it has all but vanished. It won’t be the only web giant to fall.” As many stories about media seem to be these days, it…

Yes, There Are Platforms That Actually Pay for Publishers’ Content
April 25, 2017 at 9:59 am

There has been a lot of talk lately in the publishing industry about platforms. Should we share our content on LinkedIn, Facebook, or even Snapchat? Does this help us? Will we make any money? According to a Publishing Executive survey, 11% of respondents believe that platforms will provide a new revenue stream to their businesses,…

Beyond Subscription & Ad Sales: 2 Keys to Growing Alternative Revenue
March 15, 2017 at 2:51 pm

Few people buy lifestyle or news content in the volume they used to. Our readers often expect it to be free, yet they’re perfectly willing to pay for niche content. Media brands must harness that niche interest in order to expand their business models into other verticals at a faster pace. One already explored scenario…

New Executive Summit Helps Marketers Optimize Their Branded Content Technology Strategy
February 17, 2017 at 12:00 pm

UPDATE: This article has been updated to reflect the addition of Robert Rose, Chief Strategist for the Content Marketing Institute, as Co-chair of FUSE Enterprise. Publishing Executive, the leader in strategic insight on the media industry, is thrilled to announce the launch of FUSE Enterprise: The Convergence of Technology & Branded Content. FUSE Enterprise is…

'Customers Were Becoming Our Competitors': Why The Guardian Created a Hub for Branded Content
December 16, 2016 at 2:02 pm

In a climate where publishers are increasingly competing against agencies in distributing branded content, the Guardian is launching “Hosted by the Guardian,” a new hub for advertiser-created content. Brands have complained about spending large budgets on creating beautiful content that never gets seen. The Guardian’s aim is to use the power of its homepage to drive the Guardian’s loyal audience…