Marketing

Branded Content & The Shadow Marketing Tech Stack
March 9, 2017 at 10:03 am

If branded content is a car, it should be a dune buggy, not a Cadillac. Content marketers need to be super agile — able to stand up a blog, digital magazine, or microsite in short order — to respond to what’s going on in the world and experiment with ideas without huge investments and long…

Why Is Marketing for Print Magazines So Outdated?
February 21, 2017 at 1:00 am

This year's American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes: “We carry higher CPMs for our brands that are first in print and then go to digital versus those that are only digital,” said David Carey, president of…

Press Release: SourceMedia Hires New CMO Matthew Yorke
January 10, 2017 at 12:56 pm

New York, NY (January 5, 2017) – SourceMedia, a business-to-business digital marketing services, subscription information and events company, today announces the appointment of Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins SourceMedia from the global media and marketing solutions agency OMD,…

Meredith Xcelerated Marketing Launches Innovation Lab
December 15, 2016 at 11:22 am

Meredith Xcelerated Marketing (MXM) and Creative Code and Content (C3) have partnered to launch the Global Content Marketing Network, to develop and deliver content marketing on a global scale. As part of that, they've created an innovation and marketing lab. Based in New York, the innovation and marketing lab will research consumer technology, ad technology,…

Why Northstar Travel's Growth Strategy Is Rooted in Audience Data
November 30, 2016 at 8:53 am

Northstar Travel EVP of Digital Tom Cintorino explains the importance of audience data to the publisher's growth strategy. Cintorino says he and his team are using audience data to discover new audiences, target those audiences, and personalize content for them. Eventually, Northstar Travel hopes to use its audience data to deliver real-time marketing campaigns that…

How Modern Healthcare Used Email to Convert 3% of Its Audience Into Paid Subscribers
November 30, 2016 at 8:00 am

Automated email is a powerful tool for publishers to nurture readers towards a subscription or purchase. Email automation allows publishers to develop a targeted email series that automatically deploys to readers based on certain actions they’ve taken. For example, Modern Healthcare, a title by Crain Communications, created a welcome series of emails for new email…

Press Release: PostUp Launches New Digital Publishing Suite to Help Publishers Monetize Audiences
November 21, 2016 at 4:28 pm

AUSTIN, TX--(Marketwired - Nov 16, 2016) - PostUp, a leading digital and email marketing solutions company, today announced the launch of the Continuum Digital Publishing Suite, specifically designed to help publishers and media companies easily share and promote their content across digital channels. The Continuum Digital Publishing Suite offers: Omnichannel publishing capability: Promote your content…

What Trump's Triumph Tells Us About Marketers' Needs & Publishers’ Opportunities
November 15, 2016 at 4:24 pm

I promise you that the following three seemingly disconnected observations are related to each other and relevant to publishing. Bear with me, please: Donald Trump’s campaign provides a valuable lesson in 21st Century marketing. And the lesson is not, as some of the pundits claim, that marketing no longer works. After rapid declines early in…

Evolving Mobile Advertising: New Research Shows Creative Formats Work Best
November 14, 2016 at 12:10 pm

Mike Jeans is global head of insight at Publicitas, an independent media and marketing consultancy company that connects brands to audiences. Having recently headed up an innovative research project into the effects of different types of mobile advertising formats, we asked Mike to give us an insight into the effects of more interactive advertising versus…

Video: Robb Report's Tips for Growing a Highly-Engaged Newsletter Readership
November 14, 2016 at 11:26 am

In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…