Marketing

The Latest Important New Role at Publishers: The Influencer Wrangler
April 13, 2017 at 1:50 pm

As marketers are embracing influencer marketing, publishers are increasingly tapping social stars to build their editorial brand. As a result, the role of influencer manager — that is typically found at an ad agency — is gaining importance at media companies. An influencer manager’s responsibilities vary depending on the organization. They can be simply to…

Branded Content & The Shadow Marketing Tech Stack
March 9, 2017 at 10:03 am

If branded content is a car, it should be a dune buggy, not a Cadillac. Content marketers need to be super agile — able to stand up a blog, digital magazine, or microsite in short order — to respond to what’s going on in the world and experiment with ideas without huge investments and long…

Why Is Marketing for Print Magazines So Outdated?
February 21, 2017 at 1:00 am

This year's American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes: “We carry higher CPMs for our brands that are first in print and then go to digital versus those that are only digital,” said David Carey, president of…

Press Release: SourceMedia Hires New CMO Matthew Yorke
January 10, 2017 at 12:56 pm

New York, NY (January 5, 2017) – SourceMedia, a business-to-business digital marketing services, subscription information and events company, today announces the appointment of Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins SourceMedia from the global media and marketing solutions agency OMD,…

Meredith Xcelerated Marketing Launches Innovation Lab
December 15, 2016 at 11:22 am

Meredith Xcelerated Marketing (MXM) and Creative Code and Content (C3) have partnered to launch the Global Content Marketing Network, to develop and deliver content marketing on a global scale. As part of that, they've created an innovation and marketing lab. Based in New York, the innovation and marketing lab will research consumer technology, ad technology,…

Why Northstar Travel's Growth Strategy Is Rooted in Audience Data
November 30, 2016 at 8:53 am

Northstar Travel EVP of Digital Tom Cintorino explains the importance of audience data to the publisher's growth strategy. Cintorino says he and his team are using audience data to discover new audiences, target those audiences, and personalize content for them. Eventually, Northstar Travel hopes to use its audience data to deliver real-time marketing campaigns that…

How Modern Healthcare Used Email to Convert 3% of Its Audience Into Paid Subscribers
November 30, 2016 at 8:00 am

Automated email is a powerful tool for publishers to nurture readers towards a subscription or purchase. Email automation allows publishers to develop a targeted email series that automatically deploys to readers based on certain actions they’ve taken. For example, Modern Healthcare, a title by Crain Communications, created a welcome series of emails for new email…

Press Release: PostUp Launches New Digital Publishing Suite to Help Publishers Monetize Audiences
November 21, 2016 at 4:28 pm

AUSTIN, TX--(Marketwired - Nov 16, 2016) - PostUp, a leading digital and email marketing solutions company, today announced the launch of the Continuum Digital Publishing Suite, specifically designed to help publishers and media companies easily share and promote their content across digital channels. The Continuum Digital Publishing Suite offers: Omnichannel publishing capability: Promote your content…