Personalization

The Race for Direct Connections: How ESPN Gets Readers to Log In
February 14, 2017 at 1:53 pm

In the developing race among publishers to build audiences of logged-in readers, ESPN has come out of the blocks fast. For years, the Worldwide Leader has been using games like fantasy football and, more recently, personalized experience on its apps and websites to get readers to log in, making it easier for them to follow…

7½ Must-Consider Tips for B2B Publishers’ Ecommerce Business
January 26, 2017 at 12:21 pm

I have heard more than one business information publisher define their digital sales as collecting money online. In other words, the fact readers were paying for renewals online as opposed to receiving checks in the mail was enough to be counted as a digital sale. To me, that is simply digital caging. Subscriptions and renewals…

Press Release: McClatchy Selects MPP Global for Subscriber Management System
January 19, 2017 at 2:28 pm

McClatchy, owner of media companies in 29 U.S. markets in 14 states, has selected MPP Global to support its digital initiatives with intelligent technology to drive audience engagement turning casual consumers into paid subscribers. Subscription Management As one of the largest media companies in North America, McClatchy sought a new digital subscriber management solution to…

Ev Williams Thinks Digital Advertising Is Broken. Here's Why He's Wrong.
January 10, 2017 at 3:01 pm

Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for the massive layoff at digital advertising’s feet, claiming that it’s a “broken system.” He wrote in a post on Medium that digital advertising fails to…

Video: How Publishers Can Put Site Search Data to Good Use
January 4, 2017 at 1:39 pm

Site search metrics are easy to overlook. They aren’t as explicitly tied to revenue as the pageview or as highly coveted a metric as time spent on a page. But publishers should devote some energy to their site search data, argues Matt Riley, co-founder and CEO of tech company Swiftype. Site search -- the keywords…

Lessons from BIMS 2016: Acquisitions, AI on the Rise
December 22, 2016 at 8:00 am

B2B Media Value Rising, Disruption on Horizon It is becoming a year-end ritual, the gathering of some of the largest B2B media companies at The Business Information & Media Summit (BIMS). Many C-level execs, heavy on CEOs, along with technology thought leaders, share ideas, successes, and cocktails on the beach. BIMS, now in its third…

Video: How Farm Journal Uses Social to Fill Data Holes
December 16, 2016 at 10:09 am

Social media is a powerful though sometimes misused audience development tool, said Farm Journal VP of digital sales James Arnold during a recent Publishing Executive webinar. Engaging readers on social isn’t necessarily about achieving massive reach, but rather targeting known users and filling in the gaps in a publisher’s data set. That’s how Farm Journal…

FUSE 2016 Keynote: Where Media Technology is Headed in the Next 5 Years
December 6, 2016 at 3:16 am

FUSE conference chair Jeffrey Litvack shares what technologies are making the biggest impact on publishers' businesses, from artificial intelligence to programmatic advertising, and where publishers should focus their energy. This is the keynote session from the 2016 FUSE: The Convergence of Technology & Media.

Why Personalization Is Crucial to Driving Video Revenue
November 28, 2016 at 8:00 am

While video continues to be the fastest growing form of media and premium video ad inventory commands the highest CPMs, publishers have struggled to fully capitalize on this fundamental change in media consumption. The reality is most of the 750 billion or so monthly video views are being consumed on Facebook, YouTube, and Snapchat. Unfortunately,…

Are Publishers Really Putting Their Audiences First?
November 21, 2016 at 2:30 pm

What a time to be alive… the people, fresh from taking the U.K. out of Europe, are sending a reality TV star to the White House and the brightest brains of our society didn’t have a clue what was coming up in the elevator. The worrying part of that for me -- outside of my…