Personalization

Why Publishers Need to Pay Attention to AR, Not VR
February 23, 2017 at 12:05 pm

Technology expert and professor at the The S.I. Newhouse School of Public Communications Stephen Masiclat argues that despite the excitement around virtual reality (VR), there are huge barriers to widespread platform adoption and an unlikely path to profitability for publishers. Where publishers need to be paying greater attention, says Masiclat, is augmented reality (AR). Unlike VR,…

Futurist Keynote on The Most Disruptive Technologies in Publishing
February 23, 2017 at 11:49 am

Stephen Masiclat, director of the New Media Management program at The S.I. Newhouse School of Public Communications shares his take on which emerging technologies will make the biggest impact on the publishing industry, and which are just hype. Masiclat has spent much of his career researching new technology and understanding how they shape the way…

How the Subscription Economy Will Change the Price We Pay
February 20, 2017 at 12:18 pm

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It's already happening. A growing number of…

The Race for Direct Connections: How ESPN Gets Readers to Log In
February 14, 2017 at 1:53 pm

In the developing race among publishers to build audiences of logged-in readers, ESPN has come out of the blocks fast. For years, the Worldwide Leader has been using games like fantasy football and, more recently, personalized experience on its apps and websites to get readers to log in, making it easier for them to follow…

7½ Must-Consider Tips for B2B Publishers’ Ecommerce Business
January 26, 2017 at 12:21 pm

I have heard more than one business information publisher define their digital sales as collecting money online. In other words, the fact readers were paying for renewals online as opposed to receiving checks in the mail was enough to be counted as a digital sale. To me, that is simply digital caging. Subscriptions and renewals…

Press Release: McClatchy Selects MPP Global for Subscriber Management System
January 19, 2017 at 2:28 pm

McClatchy, owner of media companies in 29 U.S. markets in 14 states, has selected MPP Global to support its digital initiatives with intelligent technology to drive audience engagement turning casual consumers into paid subscribers. Subscription Management As one of the largest media companies in North America, McClatchy sought a new digital subscriber management solution to…

Ev Williams Thinks Digital Advertising Is Broken. Here's Why He's Wrong.
January 10, 2017 at 3:01 pm

Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for the massive layoff at digital advertising’s feet, claiming that it’s a “broken system.” He wrote in a post on Medium that digital advertising fails to…

Video: How Publishers Can Put Site Search Data to Good Use
January 4, 2017 at 1:39 pm

Site search metrics are easy to overlook. They aren’t as explicitly tied to revenue as the pageview or as highly coveted a metric as time spent on a page. But publishers should devote some energy to their site search data, argues Matt Riley, co-founder and CEO of tech company Swiftype. Site search -- the keywords…

Lessons from BIMS 2016: Acquisitions, AI on the Rise
December 22, 2016 at 8:00 am

B2B Media Value Rising, Disruption on Horizon It is becoming a year-end ritual, the gathering of some of the largest B2B media companies at The Business Information & Media Summit (BIMS). Many C-level execs, heavy on CEOs, along with technology thought leaders, share ideas, successes, and cocktails on the beach. BIMS, now in its third…

Video: How Farm Journal Uses Social to Fill Data Holes
December 16, 2016 at 10:09 am

Social media is a powerful though sometimes misused audience development tool, said Farm Journal VP of digital sales James Arnold during a recent Publishing Executive webinar. Engaging readers on social isn’t necessarily about achieving massive reach, but rather targeting known users and filling in the gaps in a publisher’s data set. That’s how Farm Journal…