Programmatic Advertising

Pause That Depresses: Forrester Sees Advertiser Revolt as Beginning of the End
May 5, 2017 at 1:38 pm

Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester is calling "The End of Advertising As We Know It" in a report to be released today. Google's recent street-beating revenue results, despite those spending…

Google And Facebook Bring in One-Fifth of Global Ad Revenue
May 3, 2017 at 1:48 pm

Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. Online advertising has overtaken television to become the world’s largest ad medium, according to data and analysis agency Zenith. Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.…

IAB Chief 'Can't Deal With This Shit,' Demands Members Join TAG
April 25, 2017 at 2:29 pm

The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register with the anti-fraud Trustworthy Accountability Group. TAG was conceived in 2015 by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau to act…

The Future of Programmatic Is Mobile
April 17, 2017 at 2:48 pm

Traditionally, the upper hand in advertising has always belonged to advertisers with big budgets. Publishers set prices for their

Press Release: Cox Enterprises Launches COMET (Cox Media Technology), a Unified Programmatic Platform
April 5, 2017 at 2:24 pm

San Francisco, CA, April 5, 2017 – Cox Enterprises Inc. today announced the launch of its latest technology investment, COMET (Cox Media Technology). COMET is a unified programmatic platform that connects buyers and sellers across all advertising channels, including desktop, mobile, video, and TV. The platform brings value and efficiency to the transaction of media,…

Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'
April 5, 2017 at 1:37 pm

Publishers worldwide are capitalizing on the woes of tech platforms, like Google and YouTube, which have recently come under fire for allowing ads to appear next to offensive content. In the UK this week, regional news publishers are hammering home the message that advertisers can’t trust “blind programmatic” ad programs to provide brand-safe environments –…

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
March 30, 2017 at 2:31 pm

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number that has become the norm these days for big companies that use automated tools to reach consumers online. Now, as more and more brands find their ads popping up next…

How Rodale & LittleThings Balance the Risks & Rewards of Google AMP & Facebook Instant Articles
March 30, 2017 at 12:04 pm

“I’m on the happy side of lukewarm about Instant Articles,” said Rodale’s head of digital partnerships Diego Sanchez, describing his level of enthusiasm for Facebook’s mobile format. The statement, shared at the FUSE Forum on Distributed Content on March 23rd, captured the ambivalence that Sanchez and Justin Festa, EVP of Digital at LittleThings, expressed about…

Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale
March 22, 2017 at 1:52 pm

While Facebook has been testing header bidding with a small number of publishers, it’s finally ready to roll out a broader plan. Today, the company announced it’s opening up the Facebook Audience Network to mobile web publishers who want to use header bidding via a small group of technology partners. Facebook is partnering with six ad-tech—AppNexus, Amazon, Publisher…

Learn How Rodale Uses Facebook Instant Articles to Earn More Revenue
March 17, 2017 at 1:43 pm

Diego Sanchez, head of digital partnerships at Rodale will dive into Rodale’s Facebook Instant Article strategy March 23rd at the FUSE Forum on Distributed Content. This executive forum is free for publishing executives to attend. Learn more here. Since the launch of Facebook Instant Articles, the program has not been without its critics. Media pundit…