SEO

Do Facebook And Google Have Control of Their Algorithms Anymore?
November 15, 2017 at 3:46 pm

If you searched Google immediately after the recent mass shooting in Texas for information on the gunman, you would have seen what Justin Hendrix, the head of the NYC Media Lab, called a “misinformation gutter.” A spokesperson for Google later gave a statement to Gizmodo that placed blame squarely on an algorithm: "The search results…

BuzzFeed Now Has 19 People Writing Commerce Content
November 15, 2017 at 1:18 pm

BuzzFeed’s commitment to commerce revenue continues to grow, and as a result, it’s begun pursuing commerce revenue more like a regular publisher might: through search. After more than two years of experiments focused on identity-focused listicles like “39 Fucking Awesome Gifts For Anyone Who Loves to Swear” or “27 Gifts Only Math and Science Nerds…

The World's Most Powerful Publishers Refuse to Admit What They Really Are
October 20, 2017 at 1:43 pm

It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the World Trade Center as well as a third plane into the Pentagon and another into a field near Shanksville, Pennsylvania, internet users turned to the search engine for information. Again and…

Google CEO Appeases Publishers With Subscriptions
October 2, 2017 at 2:46 pm

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them. The Alphabet Inc. unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers. It’s Google’s most significant step yet…

Google Ending ‘First Click Free’ to Help Publishers Boost Subscriptions
September 14, 2017 at 11:28 am

According to a report (registration required) in The Wall Street Journal (WSJ), Google is ending its “first click free” (FCF) program, which provides users access to content behind publisher subscription paywalls when they click through from Google results. The move is intended to help boost subscription rates. According to the story, Google will allow publishers to…

How to Win at Voice-Assisted Search
September 12, 2017 at 11:25 pm

Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing

How to Ramp Up a New Content Vertical, According to Founder of “Viral” Blog, Millennial Money
August 22, 2017 at 2:48 pm

According to Grant Sabatier, founder of Millennialmoney.com, more millennials are striving to reach financial independence at a young age. Having that same mission two and a half years ago, Sabatier a digital strategist [and full disclosure, my son] decided to share his own financial journey online. With no financial investment, no staff, and writing just…

Google Is Testing Autoplay Videos Directly in Search Results
July 27, 2017 at 2:07 pm

Google has begun testing putting one of the most divisive features of the modern web experience, the auto-playing video, directly into search results. The feature, which puts the autoplaying video at the top of search results as part of the knowledge panel for certain searches, was spotted by Jennifer Slegg for search specialist site the…