SEO

Google Ending ‘First Click Free’ to Help Publishers Boost Subscriptions
September 14, 2017 at 11:28 am

According to a report (registration required) in The Wall Street Journal (WSJ), Google is ending its “first click free” (FCF) program, which provides users access to content behind publisher subscription paywalls when they click through from Google results. The move is intended to help boost subscription rates. According to the story, Google will allow publishers to…

How to Win at Voice-Assisted Search
September 12, 2017 at 11:25 pm

Voice-assisted search came onto the mass market in 2011 with the initial release of Siri. Since then, there have been ongoing

How to Ramp Up a New Content Vertical, According to Founder of “Viral” Blog, Millennial Money
August 22, 2017 at 2:48 pm

According to Grant Sabatier, founder of Millennialmoney.com, more millennials are striving to reach financial independence at a young age. Having that same mission two and a half years ago, Sabatier a digital strategist [and full disclosure, my son] decided to share his own financial journey online. With no financial investment, no staff, and writing just…

Google Is Testing Autoplay Videos Directly in Search Results
July 27, 2017 at 2:07 pm

Google has begun testing putting one of the most divisive features of the modern web experience, the auto-playing video, directly into search results. The feature, which puts the autoplaying video at the top of search results as part of the knowledge panel for certain searches, was spotted by Jennifer Slegg for search specialist site the…

Google Says It Wants to Fund the News, Not Fake It
July 17, 2017 at 1:44 pm

Under fire from several quarters for an array of accusations ranging from monopolistic practices to the dissemination (and even funding) of fake news, plus questionable measurement procedures, Google is hitting back with both defiant words, as well as financial handouts. The Drum sat down with Madhav Chinnappa, Google’s director of strategic relations, news & publishers,…

Google News Launches Redesign That Gives More Prominence to Fact Checking
June 29, 2017 at 1:48 pm

Google on Tuesday launched a redesigned desktop version of Google News that introduces a more streamlined design, highlights fact checking, and offers users additional personalization. Google News’ desktop site is now broken into three main sections: Headlines, which features the day’s top news stories; Local, which allows users to follow news from certain locations; and…

Google’s AMP Pages Mean Visitors Spend More Time With Content
June 8, 2017 at 10:54 am

Chartbeat says visitors to web pages that load with Google AMP are spending 35% more time with that content on average than with standard mobile web pages. On average, visitors spend 48.2 seconds with pages found through Google search that load with AMP, compared to 35.6 seconds on average with standard mobile pages found through…