SEO

How F+W Media Consolidated Its Massive Business Units
January 11, 2018 at 1:48 pm

When Joe Romello joined F+W Media as CTO in 2016, the company had 200 URLs, and dozens of newsletters, and a slew of ecommerce sites across a multitude of brands. Romello wanted to consolidate these diverse assets so that F+W Media could create a unified view of the audience and understand how individuals engage with…

How Google AMP beat Facebook Instant Articles
January 5, 2018 at 1:42 pm

Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers. Google launched the open-source AMP with news…

In 2018, New Challenges for SEO Await
December 20, 2017 at 1:47 pm

In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my

Press Agencies Want Google, Facebook And Others To Pay For Aggregating News
December 19, 2017 at 11:26 am

Publishers have relied on referral traffic to gain readership for years. Now nine European press agencies such as Agence France-Presse (AFP), Germany’s Deutsche Presse-Agentur (DPA), and Britain’s Press Association are calling on Google, Facebook and others to pay copyright fees for using their content, which these Internet giants make a profit on. Free is a myth,…

Why Magazine Mogul Tina Brown Is ‘Angry and Upset’ at Google and Facebook
November 21, 2017 at 9:47 am

Starting in her 20s as the editor of Tatler Magazine in London, Tina Brown rode a wave of print magazines to become one of the most influential people in the media. She tells a good portion of that story in her new no-holds-barred memoir, “The Vanity Fair Diaries: 1983 - 1992.” But after editing Vanity…

Do Facebook And Google Have Control of Their Algorithms Anymore?
November 15, 2017 at 3:46 pm

If you searched Google immediately after the recent mass shooting in Texas for information on the gunman, you would have seen what Justin Hendrix, the head of the NYC Media Lab, called a “misinformation gutter.” A spokesperson for Google later gave a statement to Gizmodo that placed blame squarely on an algorithm: "The search results…

BuzzFeed Now Has 19 People Writing Commerce Content
November 15, 2017 at 1:18 pm

BuzzFeed’s commitment to commerce revenue continues to grow, and as a result, it’s begun pursuing commerce revenue more like a regular publisher might: through search. After more than two years of experiments focused on identity-focused listicles like “39 Fucking Awesome Gifts For Anyone Who Loves to Swear” or “27 Gifts Only Math and Science Nerds…

The World's Most Powerful Publishers Refuse to Admit What They Really Are
October 20, 2017 at 1:43 pm

It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the World Trade Center as well as a third plane into the Pentagon and another into a field near Shanksville, Pennsylvania, internet users turned to the search engine for information. Again and…

Google CEO Appeases Publishers With Subscriptions
October 2, 2017 at 2:46 pm

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them. The Alphabet Inc. unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers. It’s Google’s most significant step yet…

Google Ending ‘First Click Free’ to Help Publishers Boost Subscriptions
September 14, 2017 at 11:28 am

According to a report (registration required) in The Wall Street Journal (WSJ), Google is ending its “first click free” (FCF) program, which provides users access to content behind publisher subscription paywalls when they click through from Google results. The move is intended to help boost subscription rates. According to the story, Google will allow publishers to…