Technology

Apple Is Planning to Launch a News Subscription Service
April 18, 2018 at 9:19 am

Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. The Cupertino, California company agreed last month to buy…

News Sites Take Battle Over Tweet To Appellate Court
April 16, 2018 at 9:49 am

Time, Gannett and other news organizations are asking a federal appellate court to decide whether embedding a tweet in a news article can infringe copyright. The publishers are seeking to immediately appeal an order issued by U.S. District Court Judge Katherine Forrest in New York,…

NBC News Shares How New Technology Helps Them Get Ahead
April 13, 2018 at 9:04 am

At the FUSE Media conference last fall, Alex Gittleson, Director, Digital and Cross-Platform, News Research, NBC News, sat down to talk about the changing technology needs at his organization. In particular, programmatic, he noted, has become a major cornerstone of their ad-buying experience, and social media platforms like Snapchat are beginning to play a larger…

Why Publishers Struggle with Subscriptions
April 12, 2018 at 9:58 am

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…

Think Your Articles are Getting a Lot of Attention on Twitter?
April 11, 2018 at 10:59 am

An estimated two thirds of tweets linking to stories from some of the most popular websites don’t come from humans, but from bots, according to a Pew Research Center report published on Monday. Certain types of websites were much more…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

Blockchain Impacts On Marketing, Publishing Could Be Far-Reaching
April 9, 2018 at 10:39 am

Blockchain has the potential to profoundly change a broad swath of industries, but perhaps none more dynamically than marketing – and that change may already be underway. The most obvious impacts will be on security, privacy and authentication, but blockchain also represents an…

10 SEO Tools to Help Publishers Maximize Organic Search Performance
April 5, 2018 at 12:23 pm

Between its well-publicized News Feed changes and increased public scrutiny, Facebook isn’t the dominant traffic source it once was. As a result Google is overtaking the social network to reclaim its place as the top traffic source for many publishers, and with that comes renewed interested in SEO. That’s not to say media organizations ever…

Press Release: Randall-Reilly Acquires Smart Rhino Labs
March 23, 2018 at 10:46 am

TUSCALOOSA, Ala. (March 22, 2018) - Randall-Reilly announced today that it has completed the acquisition of Smart Rhino Labs, which offers recruiting services in the trucking industry. Randall-Reilly is the leading provider of B2B data and data-driven marketing services, media and events for the trucking, construction, agriculture and additional industrial markets. Key company leadership at Smart…