Machine Learning: Beware the Bias
May 26, 2017 at 12:34 pm

In the past year or so, I've been struck by how we tend to anthropomorphize the machines and mechanize the human beings whose data we rely on. The machines are "ingesting," "consuming," and "learning," while people's life stories, videos and loved-ones photos --the meaningful moments of their lives -- are flattened into consumable "documents" or…

How The Daily Dot Hones Its Facebook Strategy Through Analytics & Experimentation
May 25, 2017 at 10:34 am

Today’s consumers are discovering more content on mobile and on social platforms than ever before. That puts publishers in a bind because instead of readers going to their homepage to discover new content, they’re relying on third-party platforms and apps to surface the most relevant stories for them. Born-digital media companies like Buzzfeed and Refinery29…

Headline Testing Boosted The Daily Dot's CTR 36% on Facebook
May 25, 2017 at 10:23 am

Former assistant director of business intelligence and data science at The Daily Dot (now director of digital analytics at Haymarket Media) David Johnson explains how The Daily Dot increased Facebook clickthrough rates through headline optimization. By  implementing multivariate testing, the online-only publisher was able to increase CTR on its ads 36%. Johnson shared The Daily…

How The Daily Dot Upped Facebook Traffic 54% by Optimizing Post Frequency
May 25, 2017 at 10:11 am

Former assistant director of business intelligence and data science at The Daily Dot and now director of digital analytics at Haymarket Media David Johnson explains how the online-only publisher increased referral traffic from Facebook by decreasing post frequency. Johnson presented these findings at the 2016 FUSE Media technology summit.

Machine Learning and AI: When to Start?
May 24, 2017 at 2:27 pm

If you want to build a ship to take humans to Proxima Centauri (the nearest star to the Earth), when should you start the project? If you start today, you might be ready to launch your ship in about 500 years, and accounting for exponential technological advances, you might get there in 10,000 years or…

Press Release: AdvantageCS Enters Strategic Partnership with SFG
May 22, 2017 at 3:13 pm

Ann Arbor, MI, May 22, 2017: AdvantageCS is pleased to announce the formation of a strategic partnership with SFG, an innovative service and technology company located in Big Sandy, Texas. AdvantageCS sought the partnership in order to provide a full-service solution to membership organizations and publishers, prospects and clients alike. “More and more of our…

What Blockchain Means for Ad Tech
May 17, 2017 at 2:38 pm

The long-term effects of blockchain on ad tech will be a topic at today's IAB Programmatic Symposium. Can blockchain address the unintentially unwieldy and opaque supply chain in ad tech? Yes. Establishing transparency and trust requires a central and secure way to record, review and execute a deal. Today, deals are typically stored in formats…