Technology

BuzzFeed’s New Audio Morning Briefing Was Made for Amazon Alexa
July 19, 2017 at 3:58 pm

Instead of waking up and checking their phones for the latest push notifications, newsletters or podcast episodes, BuzzFeed's audience can now just ask for the morning's top news. The digital news organization launched a new morning briefing Wednesday that was made for smart speakers with hands-free voice services, such as the Amazon Echo. The briefing, titled Reporting to You,…

Media Pitch: Greebled Plans to Reinvent the Newsletter Using Chatbots
July 19, 2017 at 3:54 pm

Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this engagement, the startup distributes the latest articles from readers’ favorite publications to the messaging platform of their choice, and at the time they want. The…

Still Plenty of Opportunity in Digital Advertising – Flipboard Exec
July 18, 2017 at 1:49 pm

The digital advertising space faces a number of challenges – not least the dominance of big players such as Facebook and Google. But, FIPP World Congress speaker Rick Welch, head of programmatic advertising at Flipboard and former Condé Nast exec, believes there remain plenty windows of opportunity for other players in the market… Below he…

4 Reasons Personalization is Hard to Do
July 13, 2017 at 9:51 am

Publishers are using personalization to drive a variety of editorial, sales, and audience development goals. But challenges still remain to make personalization as effective as possible and drive the results publishers want. Leaders from Hearst Magazines, Haymarket Media, and ALM cited a number of issues that their organizations needed to tackle in order to launch…

Reuters Adds More Speed, Personalization to Redesigned Site
July 11, 2017 at 1:29 pm

Despite his last name, Isaac Showman isn't a fan of big, dramatic website unveilings. That's why, if you visit Reuters.com this morning, you might not notice anything out of the ordinary — until you visit an article page. For the last few months, the international newswire has quietly been working on a major overhaul of its…

Press Release: PostUp Launches New Paywall Solution to Help Publishers Drive Revenue
July 11, 2017 at 11:09 am

AUSTIN, TX--(Marketwired - Jul 11, 2017) - PostUp, a leading digital and email marketing solution company, has announced the launch of their new "Dynamic Content Wall" solution which allows publishers to easily implement pay and registration walls, enabling them to drive more revenue directly or capture valuable audience data. Today's publishers face more challenges than…

Google Is Funding a New Software Project That Will Automate Writing Local News
July 10, 2017 at 2:25 pm

Google is awarding the Press Association, a large British news agency, $805,000 to build software to automate the writing of 30,000 local stories a month. The money comes from a fund from Google, the Digital News Initiative, that the search giant started with a commitment to invest over $170 million to support digital innovation in…

One Big Way the Role of CEO Has Changed: It's All About Technology
July 10, 2017 at 10:20 am

The digital revolution has transformed many roles in the publishing industry. Not least of these transformations is the evolving role of the CEO, says media and sales expert John French. In the past, CEOs relied on their directors and VPs to bring new solutions to them, but today's industry is evolving too fast for this…