Technology

Newsroom AI Unveils Customizable Newsfeed Platform
November 21, 2017 at 1:37 pm

Facebook’s customized newsfeed has left traditional digital publishers scrambling to find innovative ways to broadcast their content in a way that catches and, most importantly, retains readers’ attention. To aid this mission, British technology company Newsroom AI introduced a platform that will allow any publisher to create a similarly customized newsfeed of content to meet…

Focus on Behavior, Not Technology, to Identify Emerging Trends
November 21, 2017 at 1:25 pm

Back in October, Time Inc. announced record audience figures with more than 139 million monthly unique views, as traffic from mobile devices rose 37% year-on-year. In the same month, The Future Today Institute published its annual tech trends report, highlighting that 2018 could signal…

Why Magazine Mogul Tina Brown Is ‘Angry and Upset’ at Google and Facebook
November 21, 2017 at 9:47 am

Starting in her 20s as the editor of Tatler Magazine in London, Tina Brown rode a wave of print magazines to become one of the most influential people in the media. She tells a good portion of that story in her new no-holds-barred memoir, “The Vanity Fair Diaries: 1983 - 1992.” But after editing Vanity…

Our Love Affair With Digital Is Over
November 21, 2017 at 8:00 am

A decade ago I bought my first smartphone, a clunky little BlackBerry 8830 that came in a sleek black leather sheath. I loved that phone. I loved the way it effortlessly slid in and out of its case, loved the soft purr it emitted when an email came in, loved the silent whoosh of its…

Data Leakage Devalues Publishers' Biggest Asset -- Their Audience
November 21, 2017 at 8:00 am

I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience. Big Data says they know your audience, too. They tell advertisers not to waste money paying a premium to reach buyers in your magazine or website, because their scary data analytics can pinpoint buyers even better.…

Media Pitch: Admiral Stems Ad Block Losses With Personalized Ad Experiences
November 15, 2017 at 8:00 am

Admiral is helping publishers reclaim billions of dollars lost in advertising revenue by taking a personalized approach to ad block prevention. The startup measures ad block rates as well as revenue lost to ad block users and provides publishers with the tools to reengage those users. The startup empowers readers to choose which ad experience…

Press Release: Omeda Announces New VP of Client Success, Tony Napoleone
November 14, 2017 at 2:19 pm

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client Success. Tony is an experienced, award winning digital marketer specializing in audience growth and engagement in the media industry. Tony is well versed in utilizing email marketing, digital media, and online…

Bloomberg Will Launch Twitter Network in December; Secures Millions in Revenue
November 14, 2017 at 2:03 pm

Bloomberg's new Twitter network will launch on Dec. 18 with six founding partners: Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group — and more are in the works. The average price point of the partnerships is $1.5 to 3 million, leading to Bloomberg securing eight figures in revenue in its first year.…

Mozilla's Firefox Web Browser Just Got Its Biggest Update in 13 Years – Here's What's New
November 14, 2017 at 1:56 pm

It's a good day to be a Firefox diehard. On Tuesday, Mozilla, the non-profit behind the popular browser is launching Quantum, a totally reengineered version of Firefox. It's the culmination of six years of research and development and a year and a half of engineering work, according to Mozilla CMO Jascha Kaykas-Wolff.  And, the company…