Technology

Media Pitch: Video Intelligence Uses Machine Learning to Up Video Content & Ad Revenue
February 1, 2018 at 12:42 pm

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

How CBS News Develops Stand-Out Content for Social Media
January 29, 2018 at 8:00 am

Jareen Imam, head of social media at CBS News, says the key to social video success is finding ways to stand out in crowded social feeds. At CBS News, she's found there are three main ways that publishers can make their social video stand out -- break news, tell an original story that triggers an…

7 Things to Listen Out for in 2018 as Audio Undergoes a Revolution
January 25, 2018 at 8:00 am

By Richard Brooks, Coventry University It was a remarkable year for innovation in audio story telling. Listeners in 2017 had the chance to experience new ways of listening to stories told through artificial intelligence, gaming, augmented reality and personalized soundtrails. The shift of radio plays to smartphones has transformed the medium and is bringing a…

Google Sunsets DoubleClick Sales Manager, Gives Publishers A Blessing In Disguise
January 24, 2018 at 1:21 pm

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s…

CDP Industry Update: Engagement Functions Gain Popularity & More Choices Than Ever Before
January 24, 2018 at 8:00 am

Not so long ago, all publishers needed to know about their subscribers was their name, address, and expiration date. Today, a customer record can include search requests, content selections, email opens and clicks, web page visits, demographics, advertisement history, desktop and mobile devices used, and much more. Traditional fulfillment systems weren’t designed to handle this…

How Haymarket Media Uses Technology to Target an Audience of One
January 22, 2018 at 8:00 am

Haymarket Media CTO Aneel Tejwaney spoke with Publishing Executive at the FUSE Media Summit about how the B2B publisher is using targeting technologies to deliver content and ads to the right users a the right time. Tejwaney also shared how Haymarket is divesting and consolidating legacy systems in order to eliminate technical debt and create…

What Is Natural Language Processing And Affective Computing?
January 18, 2018 at 10:11 am

By Mark Esposito, Grenoble École de Management (GEM); Kariappa Bheemaiah, Grenoble École de Management (GEM), and Terence Tse, ESCP Europe What are the natural extensions of machine learning (ML) and deep learning as well as natural language processing (NLP) and affective computing (AC)? To many people, what distinguish machines from humans is emotion. True, some…

Cold, Hard Numbers Will Drive Stories On This Internet-Crawling Company’s New Media Arm
January 17, 2018 at 10:43 am

Google Trends, but for more than just searches and not freely public. The Bloomberg Terminal, but for data trails over time. Alternative data, but for journalists. (The Wall Street kind, not the Kellyanne Conway kind.) The price of a Chipotle burrito bowl, but comparing the price differences across zip codes. Thinknum Media launched this morning…

How the EU’s New ePrivacy Regulations Could Profoundly Impact All Media
January 15, 2018 at 11:20 am

From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data. However, as Oliver von Wersch, founder and CEO Vonwerschpartner Digital Strategies and ex MD of G+J digital products…

Press Release: SourceMedia Launches ABM Product SourceSelect+
January 15, 2018 at 9:50 am

NEW YORK (January 11, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, announces the launch of SourceSelect+, an account-based marketing (ABM) product that analyzes SourceMedia’s first-party intent data to identify those prospects who are in-market for a client’s product(s). SourceSelect+ is the next evolution…