Technology

Bloomberg’s Twitter News Network, TicToc, Goes Live Dec. 18
December 12, 2017 at 1:44 pm

Bloomberg Media announced the name of its built-for-Twitter 24-hour news network — TicToc by Bloomberg — which is set to go live next Monday, Dec. 18. The company is staffing TicToc with a dedicated team of about 50 reporters, editors, producers and social-media analysts, overseen by M. Scott Havens, Bloomberg’s global head of digital, and…

Civil Says the Future of Media is Blockchains And Cryptocurrencies
December 7, 2017 at 1:30 pm

Plenty of startups are trying to reinvent the news business by adding features such as micro-payments or mobile video. But a startup called Civil is trying to take a quantum leap beyond these efforts: It’s not just inventing its own platform for news and journalism, it’s also inventing its own currency. Civil, founded by Matthew…

No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise
December 7, 2017 at 10:12 am

Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend. In a recent report sharing 2018 forecasts, Forrester writes, “CMOs can’t defend underperforming media spend focused on customer acquisition as churn rates escalate or stand idly by as digital platforms threaten to…

Press Release: Omeda Launches Facebook/Instagram Integration
December 4, 2017 at 3:27 pm

Omeda, the audience relationship management company, has launched a new integration between its industry leading Audience Relationship Management database OnQ and Facebook Ads Manager. This Facebook-approved integration pushes audience data directly into Facebook Ads Manager and returns key campaign performance metrics to the Omeda database, empowering database clients to target ads to custom segments and…

How to Survive the Media Apocalypse
November 30, 2017 at 1:11 pm

Agony is the natural state of the news industry. Newspaper sales per capita peaked before color television was a thing, and magazines have been in decline since the Clinton administration. When it comes to the finances of the Fourth Estate, bad news is, generally speaking, the news. But 2017 has been a uniquely miserable year…

Pushed Beyond Breaking: U.S. Newsrooms Use Mobile Alerts to Define Their Brand
November 30, 2017 at 1:05 pm

The aim of this research is to provide a comprehensive overview of how U.S. news outlets are using mobile push alerts to reach their audiences. Its objectives are to better understand how and why news outlets are using mobile push alerts, the decision-making process and workflows behind their use, how metrics inform strategy, and the…

How Sentiment Analysis Could Boost Programmatic Advertising
November 30, 2017 at 9:30 am

Online advertising is easy to ignore. In fact, Proctor & Gamble recently found that only 20% of its online ads were viewed for more than 2 seconds, the minimum standard for viewability according to the Media Rating Council. Ad viewability and resonance are huge problems that many advertisers and publishers have struggled to remedy. One…

DailyMail Exec on Future of Programmatic & Sentiment Analysis
November 29, 2017 at 2:09 pm

During an interview at FUSE Media in September, DailyMail U.S. director of programmatic Patrick Dignan said he was most impressed by a presentation that dove into the possibilities of sentiment analysis. Using artificial intelligence and neural networks, FUSE Media presenter and startup Centiment, is helping publishers and advertisers understand how consumers feel about certain topics.…