Technology

Cold, Hard Numbers Will Drive Stories On This Internet-Crawling Company’s New Media Arm
January 17, 2018 at 10:43 am

Google Trends, but for more than just searches and not freely public. The Bloomberg Terminal, but for data trails over time. Alternative data, but for journalists. (The Wall Street kind, not the Kellyanne Conway kind.) The price of a Chipotle burrito bowl, but comparing the price differences across zip codes. Thinknum Media launched this morning…

How the EU’s New ePrivacy Regulations Could Profoundly Impact All Media
January 15, 2018 at 11:20 am

From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data. However, as Oliver von Wersch, founder and CEO Vonwerschpartner Digital Strategies and ex MD of G+J digital products…

Press Release: SourceMedia Launches ABM Product SourceSelect+
January 15, 2018 at 9:50 am

NEW YORK (January 11, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, announces the launch of SourceSelect+, an account-based marketing (ABM) product that analyzes SourceMedia’s first-party intent data to identify those prospects who are in-market for a client’s product(s). SourceSelect+ is the next evolution…

The Facebook Apocalypse Just Hit, But Don't Freak Out
January 12, 2018 at 1:55 pm

Facebook just reduced the organic reach of your page to 0%. The good news, however, is that there is a way for publishers to still use Facebook to grow their business. You've probably read the news from yesterday of big changes at Facebook. The news feed is going to further prioritize posts from people over…

Google Brings Its Different Payment Platforms Together Under the Google Pay Brand
January 12, 2018 at 1:24 pm

Google is simplifying the way it presents its different payments tools to consumers, uniting them under a new brand called Google Pay. In a Google blog post, Vice President of Product Management for Payments Pali Bhat described this as more of a rebranding than a change to the underlying products or technology. He said the…

How F+W Media Consolidated Its Massive Business Units
January 11, 2018 at 1:48 pm

Editor's Note: Since this video was published, Joe Romello has exited F+W along with other C-level executives. It's important to note that many of the claims Romello makes during the video of his presentation from the FUSE Media Summit have been vigorously contested by former and current F+W employees.  See the comments below for context.…

How Hanley Wood Diversifies Revenue With Database-as-a-Service
January 11, 2018 at 8:00 am

How publishers earn revenue is changing dramatically, says Paul Tourbaf, president of the residential construction group at Hanley Wood. Today, publishers need to diversify beyond merely ad- and subscription-supported models, he adds. One of the new revenue models Hanley Wood has pursued is database-as-a-service, which entails helping clients leverage Hanley Wood audience data to meet…

WaPo Hits 2nd Year of Profitability, Plans Expansion
January 10, 2018 at 1:48 pm

The Washington Post will celebrate its second consecutive year as a profitable company by adding to its business and technology teams in 2018, according to a memo to staff from Post Publisher Fred Ryan obtained by Axios. The team of nearly 800 journalists will be acquiring additional space in its headquarters building in downtown Washington…

No Tracking, No Revenue: Apple's Privacy Feature Costs Ad Companies Millions
January 9, 2018 at 1:05 pm

Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web. Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention (ITP) feature for Safari, which holds 15% of the…

Press Release: NAPCO Media and 1105 Media Enter Reseller Partnership for Predictive ABM Platform
January 8, 2018 at 12:59 pm

PHILADELPHIA—January 8, 2018—NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105’s new predictive account based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey—before they raise their hand…