Are Publishers Abusing Mobile Push Notifications?
October 12, 2017 at 1:38 pm

How many push alerts is too many? What are the biggest challenges for news organizations sending out alerts? What happens if readers don’t even click through? Upcoming research from the Tow Center for Digital Journalism at Columbia and the Guardian U.S. Mobile Innovation Lab takes a look at how news organizations are sending out push…

How Automated Advertising Can Help Publishers Cut Out the Ad Tech Middleman
October 11, 2017 at 1:55 pm

When it comes to automated advertising, publishers and advertisers have just scratched the surface. We have seen, and will continue to see, rapid growth in programmatic advertising and real-time bidding. But while programmatic and RTB have played a critical role in automating the delivery functions of media buying, both tools represent a narrow slice of…

Press Release: Omeda Announces New Chief Product Officer, Steve Arend
October 10, 2017 at 5:08 pm

Northbrook, IL – October, 9 2017 – Omeda, the audience relationship management company, announced that Steve Arend has joined the company as its Chief Product Officer. Previously, Arend was in leadership roles at UBM and Vance. Steve brings to the team an extensive background in product development and user experience. As Chief Product Officer, Arend…

Press Release: Men’s Health Teams Up with Fitbit on Ambitious Co-Branded Campaign, The Adventurist
October 10, 2017 at 12:57 pm

NEW YORK (October 10, 2017) — Men’s Health, a Rodale Inc. brand, today unveils the launch of The Adventurist, a daring and multi-faceted editorial integration with Fitbit, the leading global wearables brand. In the three-part print, online, mobile, video, and social media series, Men’s Health challenges writer Clint Carter to successfully master three grueling extreme…

Press Release: Flipboard Opens Platform to All Publishers & Embraces Mobile Standards
October 10, 2017 at 10:38 am

October 10, 2017 — Palo Alto, Calif. — Today, Flipboard launches a new self-service program for publishers: for the first time publishers around the world can easily join Flipboard, have their stories discovered by readers on the platform and build a new channel for traffic to their websites. Flipboard is also rolling out the Reader…

Press Release: SGIA & NAPCO Media Partner on Global Platform Supporting Print Industry
October 10, 2017 at 9:03 am

NEW ORLEANS — October 9, 2017 — The Specialty Graphic Imaging Association (SGIA) Board of Directors has announced that SGIA, the home to professionals in the industrial, graphic, garment, textile, electronics, packaging and commercial printing communities, and NAPCO Media, a business-to-business media company, have entered a partnership that will offer print service providers and industry…

The Dangers of the Digital Advertising Echo Chamber & How to Get Out
October 6, 2017 at 2:18 pm

Seismic shifts are underway in the digital advertising world. While some publishers cling to the ad-driven revenue model that has sustained the industry for generations, others are furiously working to branch out from this crumbling paradigm. Regardless of which side of the divide a publisher falls on, one truth remains: To survive in an industry…

To Launch a PWA, Forbes Had to Change Its Culture First
October 5, 2017 at 12:18 pm

In the online world, and in particular mobile, the old adage “time is money” rings true. Publishers with slow, unreliable mobile sites risk high bounce rates and missed revenue opportunities. That was the challenge Forbes faced last year when it compared the start render time -- how long it takes for the first content element…

How Forbes Launched a Progressive Web App & Increased Mobile Engagement
October 5, 2017 at 12:03 pm

At the 2017 FUSE Media Summit, Forbes SVP of Product & Tech Salah Zalatimo explained how Forbes got its PWA off the ground and why its growing mobile audience, engagement, and ultimately, revenue. Zalatimo said the new app is helping Forbes provide a fast, reliable, and engaging mobile experience to its audience.

Why Publishers Have the Upper Hand in the Growing Podcast Market
October 4, 2017 at 12:56 pm

You know podcasts are really a thing when the former Vice President of the United States has one. If you’re interested to find out what ‘Joe wants you to know’, you can listen in to his five to 10 minute episodes on iTunes, Spotify, and Google Home or just shout out, “Alexa, enable Biden's Briefing.”…