Byte Back
By John Parsons
About John
John Parsons is a publishing technology analyst, author and editor. He is the principal of Byte Media Strategies, a publishing business and technology consultancy, and the former Editorial Director of The Seybold Report.
B2B Beat
ABM Annual Conference Greatest Hits
May 17, 2013Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the...
Media Vent
On Meredith Corp. Buying, Closing Parenting and Babytalk
May 17, 2013A wise friend in the know suggested to me that the new acquisition by Meredith of the Bonnier titles should...
Pub Talk
Time Spent With Print Still a Compelling Argument for Advertisers
May 14, 2013It's always kind of fun when some disruptive news drops that shakes up the "print is dying" narrative. This week,...
The Digital Domain
To Pay or Not to Pay ... That is the Changing Question
Apr 30, 2013In an era, where citizen "journalists," aggregators and content farms threaten to turn the information media companies produce into a...
Profit from Publishing!
The Decline of Publishing - Blame it on Johannes!
Apr 24, 2013Have you wondered when the decline of newspaper and magazines really began? Have you considered the decline began the day...
Publishers' Dojo
Gamification: Today's Hottest SEO Technique
Apr 22, 2013What does scoring points have to do with scoring a page one listing on a search engine results page? Only...
The Digital Market
What do you think of the new mobile Google Play?
Apr 18, 2013A blog came out recently on the redesigned Google Play for mobile. It appears Michael Siliski, group product manager for...
The Postal Pundit
Climbing Out Of The Rubble Of Sandy
Dec 11, 2012The entire Eastern seaboard, but now mostly New York and New Jersey, has been struggling through the aftermath of Sandy,...
Everything Publishing
A New Way To Be a Player
Sep 19, 2011If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create...
What Is “Interactive” Anyway? (Part 2)
The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of content.
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What Is “Interactive” Anyway? (Part 1)
We're seeing some truly terrible media inserted into editorial and advertising e-pages, mainly because it's possible.
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For Advertisers, Will QR Codes Blend the Print-Mobile Experience?
Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the streams of media experience, combining Internet and mobile interaction with more traditional fare―most notably television. Whether our brains can really handle the cascade is an unanswered question, but there is no turning back; consuming one media while interacting with another is “in.”
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The App’s The Thing
As the iPad frenzy continues, magazine publishers are once again headed for the gold fields of digital editions (or DEs). Last week, Time launched a splashy — and expensive — iPad edition, and Zinio’s reader has become the #1 free app for the iPad, to name only two examples. Apple has left itself vulnerable to an Android/Flash counterattack, but the DE 2.0 bubble has clearly begun. Not everyone will survive.
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Adobe Creative Suite 5 to Break Apple’s Anti-Flash Blockade (Sort Of)
Adobe’s upcoming launch of Creative Suite 5 will be of particular interest to content creators within multiple publishing disciplines. I’ll explain what I mean in detail — when the wraps come off on April 12. However, I’m not breaking my NDA by discussing one fascinating tidbit: Flash Professional CS5 will let you create iPhone and iPad content. While it’s not the breakthrough that Flash addicts were hoping for, it’s a start.
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