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Pub Talk
By Rob Yoegel
About Rob
Rob Yoegel takes an active role in North American Publishing Company's online efforts including content, sales, marketing, usability, functionality and vendor relations as Vice President, e-Media. Rob works directly with publishers and editors in developing a consistent strategy from print to online.
A former journalist, Rob has been involved in Internet strategies since 1996 serving as an associate editor of Target Marketing magazine, where he regularly contributed articles related to the Internet, including e-commerce, Web site design/development, e-mail, fulfillment, customer service and marketing integration. He also spent one year as publisher of PhillyTech Magazine, a regional technology magazine published by Philadelphia Newspapers Inc. E-mail him at ryoegel@napco.com or call (215) 238-5344.
The Digital Market
Pricing and the iPad Digital Magazine
Jul 20, 2010First of all, congratulations to all magazines that have taken the plunge into the world of the iPad. You...
Media Vent
The New, Simple, Easy, Fool-proof Method for Any Magazine’s Success
Jul 8, 2010For some reason, the latest mantra in the print world is that we have been saved and proven to...
Byte Back
For Advertisers, Will QR Codes Blend the Print-Mobile Experience?
Jun 9, 2010Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the...
E-mail Takes Another Shot to the Gut
When news like this comes, I can't help but wish my only concern was still debating unconfirmed opt-in, double opt-in or opt-out.
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E-mail Gets Some Much Needed Resuscitation
The good news is that you don't have to be a PHP developer or know anything about APIs to integrate sites like Facebook or Twitter in your e-mail.
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Could Rodale and Hachette be on to Something?
Take advantage of the biggest advantage online has over print: speed.
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What's in a Name? Everything!
During an editorial workshop about best practices for blogging, I quickly realized that I don't even follow some of the most basic rules.
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The Future of Publishing in the Eyes of an Expert
I want to hear more from the readers who purchase and read magazine content and less from vendors and "experts."
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