Today In Publishing

Sizing Up the Customer Data Platform (CDP) Opportunity for Publishers
July 12, 2017 at 3:49 pm

As if marketing tech stacks needed another three-letter acronym, CDPs -- AKA, customer data platforms -- have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part…

Media Pitch: Greebled Plans to Reinvent the Newsletter Using Chatbots
July 19, 2017 at 3:54 pm

Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this engagement, the startup distributes the latest articles from readers’ favorite publications to the messaging platform of their choice, and at the time they want. The…

5 Ways Publishers Can Hyper-Target Print Like Digital Marketers
July 18, 2017 at 9:39 am

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these…

3 Ways to Retain & Grow Newsletter Readership
August 19, 2016 at 2:57 pm

When it comes to email marketing, publishers and online media groups rely on this channel more than most businesses to attract audiences to their content. The larger and more engaged the subscriber base, the higher the ad revenue; it’s no secret that digital publishers must make newsletters enticing to drive readership and website visits. Despite…

4 Reasons Personalization is Hard to Do
July 13, 2017 at 9:51 am

Publishers are using personalization to drive a variety of editorial, sales, and audience development goals. But challenges still remain to make personalization as effective as possible and drive the results publishers want. Leaders from Hearst Magazines, Haymarket Media, and ALM cited a number of issues that their organizations needed to tackle in order to launch…

Do You REALLY Know Your Digital Audience? The Data Might Surprise You.
July 12, 2017 at 2:08 pm

Writers for niche websites often perch at their keyboards with a pre-conceived notion of who they're writing for: avid readers and returning visitors who want detailed info that borders on (and often outright embraces) fanaticism. They might be wrong. It turns out that publishers who take the time to understand the breadth and diversity of…

How to Integrate New Technology into Your Organization in 3 Steps
May 13, 2016 at 1:37 pm

There’s no question that tech forces continue to both frustrate and foment the publishing industry. Technology is forcing fundamental changes within organizations. And while publishers need to adapt or risk falling further behind, integrating new technologies into your business and implementing new processes within your teams adds another layer of challenges. However, there’s good news:…