Today In Publishing

NYT 2020 Report Tells Us Industry's Transformation Is Far From Over
January 19, 2017 at 3:58 pm

On Tuesday The New York Times published a report that outlines its newsroom strategy and ambitions from now until 2020. The report, “Journalism That Stands Apart: The Report of the 2020 Group,” builds on the work initiated in The Times’ 2014 Innovation Report. It reveals the publisher’s continued efforts to divorce itself from print-centric practices and adapt…

Time Inc. Cuts Up to 30 Ad Jobs, As Suitors Line Up
January 19, 2017 at 2:03 pm

Hardly a day goes by that Time Inc. isn't in the headlines these days. The publisher announced Wednesday that it would be cutting about 30 jobs from advertising sales in its continued revamp of its sales structure and strategy. Time Inc. is going all in on a category selling approach that capitalizes on the publisher’s…

Publishers Need a Better Way to Measure Ad Viewability
January 18, 2017 at 2:57 pm

When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.” Categorical variables are the ones that don’t have any inherent arithmetic dimension to them (e.g. male/female, Democrat/Republican). Ordinal variables are those that do have a more/less arithmetic dimension, but where…

Publishers Buying Marketing Agencies Is Just One Sign of the Times
January 18, 2017 at 3:33 pm

Editor's Note: Yesterday, AdAge ran a piece titled, "Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016." PubExec blogger BoSacks shares his take on why this trend should come as no surprise. Some time ago Bob Garfield, one of my favorite provocative columnists and also the co-host of On the Media, said, "We are…

What Publishers Should Do About Google’s New Interstitial Penalty
January 17, 2017 at 11:46 am

Google is serious about improving the mobile web browsing experience. You’re probably already familiar with their AMP (Accelerated Mobile Pages) initiative to promote fast-loading web pages on mobile devices. And now, as of January 10, Google is penalizing sites that show “intrusive interstitials” to users of mobile devices. This change impacts all publishers that use…

To Grow Online Subscriptions, Get Out of the Reader's Way
January 16, 2017 at 3:00 pm

I have this feeling we’re on the verge of an upswing in media. I say this every January, but this time I really mean it. Really. I do believe that there’s been a gradual shift in thinking by media owners and the general public, and we’re balanced on a tipping point. It’s become clear, in…

Video: Publishers’ Media Kits Need a Complete Overhaul. Here’s Why.
January 12, 2017 at 3:00 pm

There’s a relatively simple way for media salespeople to drum up more sales leads, and it involves a complete revamp the traditional media kit. In a recent Publishing Executive webinar Ryan Dohrn, founder of Brain Swell Media and a media sales expert, explained that online media kits should provide much more information to potential advertisers.…

Will Publishers Pay for the USPS’s FSS Fiasco?
January 11, 2017 at 10:30 am

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Ev Williams Thinks Digital Advertising Is Broken. Here's Why He's Wrong.
January 10, 2017 at 3:01 pm

Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for the massive layoff at digital advertising’s feet, claiming that it’s a “broken system.” He wrote in a post on Medium that digital advertising fails to…

In Wake of 2016 Election, Former Obama Staffers Launch Crooked Media
January 9, 2017 at 2:23 pm

Today former Obama White House staff members, Tommy Vietor, Jon Favreau, and Jon Lovett announced the launch of their new media company, Crooked Media. The trio formerly hosted the podcast “Keepin’ It 1600,” which was published on Bill Simmons’ sports, tech, and pop culture site The Ringer. Now that podcast will be reimagined as “Pod…