Today In Publishing

What’s The Frequency, Kenneth? Reconsidering Newsstand Cadence
February 16, 2018 at 1:34 pm

“Kenneth, what is the frequency?!” In 1994 R.E.M. wrote a song about this non sequitur that was repeated by a disturbed man as he beat TV news anchor Dan Rather on the streets of New York City. The story goes that the man thought television networks were sending signals into his brain and was imploring…

How Publishers Should be Using Google’s PageSpeed Insights Tool
February 15, 2018 at 1:05 pm

It’s official: page speed will be a ranking factor on mobile as of July 2018. This important news arrived one week after Google released version 4 of its PageSpeed Insights API tool, cementing it as a critical instrument in the publisher mobile optimization toolbox. This piece will explain why Google is prioritizing speed and how…

Why Deep Audience Insights, Not Scale, Are Key to Randall-Reilly's Future
February 14, 2018 at 8:00 am

Building daily usage of a site is difficult, meaning traditional ad revenue and even subscription revenue is difficult to achieve at scale for most B2B publishers, says Randall-Reilly VP of data Prescott Shibles. Instead, he believes B2B publishers should leverage their knowledge about their audiences on behalf of their advertisers. That data is much more…

5 Ways Magazine Publishers Can Maximize Postal Savings
February 12, 2018 at 1:33 pm

A big party I recently attended illustrates a principle behind what I’ve consistently found to be the greatest source of waste, the greatest source of potential cost savings, and the biggest differentiator between competing printing proposals for all but the smallest-circulation magazines. And because of likely regulatory changes, new opportunities for postal savings (or waste)…

The 5 Words on the Minds of Magazine Media CEOs
February 9, 2018 at 3:43 pm

Once again, the top execs of the largest consumer magazine companies took the stage at the annual American Magazine Media Conference. (Here’s what they had to say last year.) There was a lot of optimism shared despite some of the obvious pains in the industry, namely, the continued elusiveness of a sustainable digital advertising model,…

BoSacks on AMMC 2018: MPA Steps Up Game, WPP Chief Dodges Ad Fraud Question
February 9, 2018 at 1:53 pm

Once again the largest players in the magazine media industry gathered for the annual plumage display. Everybody was excited to be there, including me. I annually and happily re-meet so many old friends accumulated through a lifetime in the industry and it is a joy to be there among my comrades. We share old war…

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

How Winsight Uses A CDP for Content Personalization & Event Promotion
November 1, 2017 at 4:32 pm

B2B publisher Winsight serves its audience of food service providers and retailers in a variety of ways, from live events, to print magazines, and email newsletters. A huge challenge, says Tara Tesimu, chief digital officer at Winsight, is bringing all of these diverse data points together to gain deeper insights into the Winsight audience. Last…