Today In Publishing

IMAG Report: A Quick Reality Check on Video Revenue
May 26, 2017 at 12:17 pm

There was a time, and it doesn't seem like it was that long ago, when no matter where your company was in the hierarchy of publishing, the most common denominator of magazine franchises was that we all published printed magazines. That is no longer the case. For 600 years we thoughtfully put ink on paper…

How The Daily Dot Hones Its Facebook Strategy Through Analytics & Experimentation
May 25, 2017 at 10:34 am

Today’s consumers are discovering more content on mobile and on social platforms than ever before. That puts publishers in a bind because instead of readers going to their homepage to discover new content, they’re relying on third-party platforms and apps to surface the most relevant stories for them. Born-digital media companies like Buzzfeed and Refinery29…

The Podcast Opportunity for Publishers
August 1, 2015

From the time podcasts were developed in 2004 until about five years ago, these on-demand audio broadcasts suffered from an image problem. The perception was podcasts were the lowest rung on the broadcasting ladder. They were a graveyard for washed-up media personalities who hoped to preserve any modicum of relevancy or an outlet for wanna-be broadcasters who weren't good enough to make the cut in traditional media.

Saveur’s Founding Editor Says Magazines’ Strong Brands Are Their Saving Grace
May 22, 2017 at 2:44 pm

According to Dorothy Kalins, the founding editor of Saveur and former executive editor at Newsweek, trust and quality are the two mainstays of a successful magazine brand. Throughout her 23-year career, Kalins has seen magazine companies foster brand loyalty through a singular focus on quality content. Growing…

A Rant About Ratebase: How Publishers Large & Small Are Killing Newsstand Revenue
May 17, 2017 at 11:50 am

Recently I was going through the F.S.I.’s (Free Standing Inserts) in my Sunday (print) newspapers, when I came across an astounding offer from Hearst magazines. “Enjoy One Year of O, The Oprah Magazine (12 issues) for $8 and Save Even More, Add a year of Good Housekeeping for Just $2 More!” Let’s break down the…

To Win Back Reader Attention Publishers Need Dynamic Editorial
May 16, 2017 at 12:55 pm

For some time, digital publishers have seen third-party and social media platforms undercut their pageviews, engagement, and monetization by appropriating their content. ComScore finds that digital publishers now report a little over 1.5 pageviews on average per session and well under 4 minutes on-site per session. There is, however, a light at the end of…

Magazines in the Amazon: What to Expect from Amazon’s Newsstand & Subscription Business
May 15, 2017 at 1:45 pm

The world’s largest bookseller recently made two moves that could open new opportunities for magazine publishers, so it’s a good time to consider what’s afoot in the Amazon. It was recently revealed that TNG, the U.S.’s largest newsstand distributor, has a deal to supply magazines to Amazon’s rapidly growing chain of bookstores. That’s a switch…