Today In Publishing

Whether Print Magazines Are Dead Or Alive Depends on Your Business Model
September 21, 2017 at 5:35 pm

Friedrich Nietzsche once said, "There are no facts, only interpretations." That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. How many headlines have you seen that report that "Print is dead" or "Print is alive" or "Print…

Google, Apple Leave Publishers in the Dark on Ad & Cookie Blocking Browser Updates
September 21, 2017 at 10:54 am

Today, if you wanted an ad blocker to be operational on whichever browser you most often use to surf the web, you would need to go through the somewhat arduous process of actually turning it on. For many of us, that process would involve a fair bit of downloading and Googling, and perhaps a little…

2018 Print Forecast: Paper Prices & Postal Rates Will Rise
September 19, 2017 at 1:51 pm

Declining demand is supposed to cause lower prices, but the magazine industry’s key suppliers are likely to defy the law of supply of demand in 2018, with both paper companies and the U.S. Postal Service raising prices by a little – and perhaps by a lot. Yes, folks, it’s that most wonderful time of year,…

How Will Universal User ID Impact Publishers' Programmatic Advertising?
September 18, 2017 at 2:28 pm

Back in May, MediaMath, Acxiom/LiveRamp, Index Exchange, Live Intent, and a few other prominent, non-Google/non-Facebook, ad technology players made an eye-opening statement by announcing their intention to create a “Coalition for Open IDs.” Their goal is to create a single universal ID that connects someone’s identity across all devices and participating providers. Not much has…

How Will the Internet of Things Impact Publishers?
August 31, 2017 at 12:17 pm

The next wave in digital publishing is on the way. And it’s built on the Internet of Things, the growing network of connected objects that collect and exchange data and information. For publishers, it’s the smart future of communications that enables intelligent and intuitive two-way delivery of content and preferences. It’s no surprise then that…

8 Trends & Takeaways From the FUSE Media Summit Keynote
September 14, 2017 at 9:54 am

At the inaugural FUSE Media technology summit in September 2016, publishing executives and tech providers came together to discuss ways in which technology was helping to resuscitate a publishing industry in flux. Attendees were treated to a prescient forecasting of media trends from FUSE Media conference chair Jeffrey Litvack, who at the time was interim…

58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle
September 12, 2017 at 10:29 pm

Last week Publishing Executive hosted FUSE Media: The Convergence of Technology & Media, a summit designed to help publishing executives discover and better understand the technologies reshaping the media business. Throughout the 2½ days of the summit, I heard the same line over and over again from attendees: “I’m here because I just don’t have…