Esquire

Esquire Launches Archive to Make Old Content Profitable Again
September 14, 2015 at 1:24 pm

For its 1,000th issue, Esquire is reaching back into its storied past. Esquire debuted in the autumn of 1933 with contributions from Ernest Hemingway, John Dos Passos and Dashiell Hammett. Over its 82-year existence, the famed men's magazine has featured stories from other literary heavyweights including John Steinbeck, Norman Mailer and Stephen King. "Most people…

The 60-Second Interview: Patrick Connors, SVP & Publisher of Men’s Fitness
July 21, 2015

CAPITAL: After joining Men's Fitness, you transformed the magazine from a fitness-dominated publication to a men's lifestyle magazine. What guided this decision?

CONNORS: I have to give credit to the chairman and C.E.O. of [American Media Inc.], David Pecker. He felt strongly that it was a great opportunity to position Men's Fitness as an active lifestyle magazine. Fitness is having such a moment right now in our country, so it was a great way to take a brand with this amazing title and transform it to make it a more modern approach to what fitness is today.

Time Inc.'s Digital Innovation Group Is Launching Its Next Big Vertical, 'The Drive'
July 8, 2015

Time Inc. is betting big on digital-only brands. After launching home site The Snugand beauty site Mimi earlier this year, the company is set to unveil another brand new digital vertical, The Drive, this fall. And while The Snug and Mimi focus mainly on curating content from Time Inc. brands and other outside blogs, The Drive will be its own full-fledged editorial enterprise-and the publisher's first foray into the automotive space.

The Drive will target the under-35 crowd, many of who are newcomers to car culture. It's an increasingly valuable market for automakers,

How The Magazine Cover Is Surviving -- And Thriving -- In The Digital Revolution
June 26, 2015

It turns out the magazine hadn't done all it could. In the ethereal world of digital media, printed magazines continue to offer something concrete, a tangible representation of a collaboration between editors, artists, designers and writers. And nothing embodies this collaboration like the magazine cover, which remains one of the modern age's most widely consumed pieces of public art. As Time magazine's design director, D.W. Pine, put it, "I still feel like the power of the Time cover is because we print it. The power is that we take the time and energy to craft 

Why Vanity Fair's Caitlyn Jenner Cover Became Instantly Iconic
June 18, 2015

Vanity Fair made headlines this month with the release of its July 2015 cover, featuring a photograph of Caitlyn Jenner shot by Annie Leibovitz. It didn't take long for the image to become a viral sensation-or for people to begin speculating that it had earned a spot in the pantheon of "iconic" magazine covers.

But what is it, exactly, that makes a cover iconic? We spoke to four of the people behind some of the industry's most-lauded covers-Vanity Fair editor Graydon Carter, legendary Esquire art director George Lois, Rolling Stone managing editor Will Dana and 

Publishing and Commerce: Will It Work?
June 4, 2015

As newsstand and advertising revenues plummet, magazine companies are desperately seeking new streams of revenue to plug the holes. They're pumping money into TV programming, online videos, native advertising departments and more. Now they've turned their attentions back to commerce, as the ease and fast growth of online shopping have reignited their belief that they, too, can become e-tailers. Why not? In their view, they already are arbiters of taste, curators of the best products for their readers, guardians of all that is chic and covetable. Why shouldn't they sell what they show in their pages?

Maxim‘s New ’Hot List' for the Multi-Track Mind
May 19, 2015

Fifteen years after Maxim introduced its "Hot 100" list, a compendium of the "world's most beautiful" women according to its editors, the men's magazine is transforming the list into a subjective ranking of the relevance of everything from drinks to travel destinations.

"Curating this year's Hot 100 turned into more than an exercise in ranking women by looks," editor in chief Kate Lanphear writes in her editor's letter for the magazine's June/July issue, the fourth since its redesign in February.

"I wanted this issue to redefine what it means to be hot for Maxim," she said in an interview

A Magazine for Women Writers, Aimed at Everyone
May 15, 2015

Anyone who's worked as a magazine writer will tell you that while a significant number of women read men's magazines like GQ and Esquire, which have a reputation for publishing authors now canonized in the annals of American 20th century literature, far fewer men read women's magazines like Elle and Cosmopolitan.

So where should female magazine writers get their work published if they want to be read by as broad an audience as possible? General-interest magazines offer them limited space, publishing articles largely written by men; according to the 2014 Vida Count

Press Release: Rudy Konyushkov Named Chief Technology Officer, Hearst Magazines International
May 7, 2015

NEW YORK, May 5, 2015 - Hearst Magazines International has appointed Rudy Konyushkov chief technology officer, responsible for overseeing the company's technology teams and strategy to accelerate innovation and maximize business growth. Konyushkov will continue to serve as CTO of Hearst Shkulev Media (HSM), a Russian joint venture of Hearst Magazines International. The announcement was made by Phil Wiser, chief technology officer of Hearst Corporation, and Simon Horne, senior vice president, chief financial officer and general manager of Hearst Magazines International, to whom Konyushkov will report. He will be based in New York City and Moscow.

Esquire Takes ‘What I’ve Learned’ Feature to Medium
April 22, 2015

Esquire is launching a content partnership withMedium, the digital publishing platform founded by Twitter co-founders Evan Williamsand Biz Stone, through which the Hearst-owned title will present audio recordings of interviews with celebrities like George Clooney and Clint Eastwood as animated videos.

The animated interviews are being culled from Esquire's popular "What I've Learned" column, which typically features subjects like the late Elmore Leonard  dispensing male wisdom. As part of a 10-week series on Medium, Esquire will also produce 10 new "What I've Learned" text pieces for the platform