5 Minutes with Joe Ripp, Time Inc. CEO & 2016 American Magazine Media Conference Chair
BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions he's most excited for.
Congratulations on being named the 2016 AMMC Conference Chair. What made you agree to sign on for this role?
Thank you, Bob. It's an honor to chair this year's AMMC. With the arrival of Linda Thomas Brooks as president and CEO of the Association of Magazine Media (MPA) and our "Next Up" theme, I couldn't be more pleased to lead this annual meeting.
The AMMC is the magazine media industry's most prestigious conference. It's planned and attended by the leaders of our business with the support of MPA.
We've crafted a lively and stimulating program that will make people think strategically, will provide actionable takeaways, and will spark inspiration. More than ever, it's important for us to come together and immerse ourselves in the most relevant and critical subjects facing our business today.
The magazine media industry is known for being fiercely competitive. Why share insights with one another?
We are a spirited bunch, but being driven to win means that our collective success is in everyone's best interest! A rising tide lifts all boats.
As an industry, we don't shy away from making bold moves, and I'm confident that our collaboration will only get stronger as we transform our business.
What is on the agenda?
We have an extraordinary lineup of speakers from within and outside of our industry.
I am very excited about First Lady Michelle Obama's discussion with MORE editor-in-chief Lesley Jane Seymour on our industry's unique ability to shape and promote critical issues and topics facing our society today and to make a difference.
Snapchat co-founder and CEO Evan Spiegel, who will be interviewed by the New Yorker's Ken Auletta, will address the ways we can extend our social footprint and reach millennials.
AOL CEO Tim Armstrong, in conversation with Fortune's Alan Murray, will talk about the movement toward mobile, video growth, and the future of online advertising.
Over lunch, NBC Late Night's Seth Meyers will conduct a post mortem about the previous night's Iowa caucus results along with TIME's Nancy Gibbs, Vanity Fair's Michael Kinsley, and New York Magazine's Jonathan Chait.
I'll be joining my peers David Carey of Hearst Magazines, Steve Lacy of Meredith Corporation, Maria Rodale of Rodale Inc., and Bob Sauerberg of Condé Nast on a CEO panel that has become a tradition at AMMC. This discussion will be moderated by CNN's Brian Stelter.
We'll cover plenty of nuts and bolts too, including ways to leverage innovation in the media and tech ecosystem; strategies for both editors and publishers to adopt sponsored content best practices; tactics for video and mobile advertising audience development; and the latest in consumer marketing insights. In addition, former New York Times columnist Stuart Elliott will lead a conversation about how to successfully sell cross-platform ad programs through the 21st-century agency.
It sounds like a great conference, and I look forward to attending. Is there anything else you would like to add?
We hope to see as many of your readers there as possible. AMMC takes place at the Grand Hyatt at Grand Central Station in Manhattan on Monday, February 1st and Tuesday, February 2nd. You can register or find out more at www.magazine.org/ammc2016
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.