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Bloomberg Businessweek Launches Mexico Edition
July 21, 2017 at 2:58 pm

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition. The magazine will include local content from Mexico-based Bloomberg News and El Financiero journalists. The first seven issues of Bloomberg Businessweek México will be included with the El Financiero newspaper at no additional cost. The magazine will be…

First Look Media’s Topic.com Is Leaning on Video And Illustrations to Tell Stories
July 21, 2017 at 2:56 pm

It was circa 2010 when Anna Holmes says she started to fall out of love with digital media. The web, once an exciting place where discussion could flourish, had, in Holmes’ view, become home to a series of parallel monologues as people increasingly talked at each other. Hot takes had taken over the web —…

B2C Publishers, It's Time To Up Your Data Game & Steal a Page from the B2B Playbook
July 21, 2017 at 2:16 pm

B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content they enjoy, and can even predict their future behaviors. On the consumer side, publishers tend…

The Problem with Short-Sighted Metrics
July 21, 2017 at 2:00 pm

Today, publishers have many metrics that measure media impact. They use tools that optimize for pageviews, total time reading, engagement, commenting and sharing. They all measure what’s trendy and trending. What seems to be lacking, however, is a media metric that measures enduring long-term impact. So much of the content that flows through the media…

Vice Media Laying Off 2% of Staff Amid International, Video Expansion
July 21, 2017 at 1:56 pm

Vice Media is laying off about 2% of its 3,000 employees across multiple departments while at the same time the company is looking expand internationally and ramp up video production, Variety has learned. The layoffs of about 60 staffers are taking place Friday, according to a source familiar with the situation. The cutbacks affect personnel in sales,…

Hearst's Pioneer Woman Magazine Expands in Second Outing
July 21, 2017 at 10:01 am

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September. The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman"…

Video: Native Advertising Has to Be Done by the Editorial Team
July 21, 2017 at 9:57 am

Traditionally publishers have preferred a sharp divide between Church and State — meaning the editorial and the commercial side of the business. At least they would be hard-pressed to say anything else. However, Pete Wootton, managing director of digital at Dennis Publishing, thinks that it’s necessary to mix the two when it comes to native…

Rodale Sets Deadline for Prospective Buyers to Make Bids
July 20, 2017 at 1:59 pm

Rodale, publisher of Men’s Health, Women’s Health, Runner’s World, Prevention and Bicycling, has set an Aug. 3 deadline for prospective buyers to submit first-round bids for the family-owned publisher. The sleepy Emmaus, Pa., company has attracted an assortment of tire kickers for the outfit, which saw its revenue tumble to $225 million last year with…

10 Questions for James Hewes, Incoming FIPP President and CEO
July 19, 2017 at 4:03 pm

One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organization to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print. The opportunity for FIPP is immense, but it has to adapt and evolve to fully deliver in…

BuzzFeed’s New Audio Morning Briefing Was Made for Amazon Alexa
July 19, 2017 at 3:58 pm

Instead of waking up and checking their phones for the latest push notifications, newsletters or podcast episodes, BuzzFeed's audience can now just ask for the morning's top news. The digital news organization launched a new morning briefing Wednesday that was made for smart speakers with hands-free voice services, such as the Amazon Echo. The briefing, titled Reporting to You,…

Media Pitch: Greebled Plans to Reinvent the Newsletter Using Chatbots
July 19, 2017 at 3:54 pm

Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this engagement, the startup distributes the latest articles from readers’ favorite publications to the messaging platform of their choice, and at the time they want. The…

Still Plenty of Opportunity in Digital Advertising – Flipboard Exec
July 18, 2017 at 1:49 pm

The digital advertising space faces a number of challenges – not least the dominance of big players such as Facebook and Google. But, FIPP World Congress speaker Rick Welch, head of programmatic advertising at Flipboard and former Condé Nast exec, believes there remain plenty windows of opportunity for other players in the market… Below he…

The Updated ‘Bloomberg Way’ Style Guide Focuses on Best Practices for Data and Multiplatform Journalism
July 18, 2017 at 1:43 pm

Bloomberg News has published a major update to its meticulous style guide, with a new emphasis on best practices for its data and multiplatform journalism. The updated version of "The Bloomberg Way," which was circulated to staff this week, is a departure from the business news organization's previous version of the guide, which focused heavily on writing for the…

5 Ways Publishers Can Hyper-Target Print Like Digital Marketers
July 18, 2017 at 9:39 am

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these…

The Guide to Audience Development
July 17, 2017 at 1:54 pm

Research shows that engaged audiences are more likely to pay for premium services, will spend longer on your website, and will stay loyal to your brand. With this guide, you’ll learn how to use engagement tools to increase audience participation and drive retention, loyalty and revenue.

Google Says It Wants to Fund the News, Not Fake It
July 17, 2017 at 1:44 pm

Under fire from several quarters for an array of accusations ranging from monopolistic practices to the dissemination (and even funding) of fake news, plus questionable measurement procedures, Google is hitting back with both defiant words, as well as financial handouts. The Drum sat down with Madhav Chinnappa, Google’s director of strategic relations, news & publishers,…

Time Inc. Is Still Likely to Sell — And a Trump Backer Could Buy It
July 17, 2017 at 1:39 pm

At the end of April, 94-year-old magazine publisher Time Inc surprised many onlookers when it announced it would not sell itself, after it had “evaluated a number of expressions of interest,” and would instead “pursue the company’s own strategic plan.” The stock fell 19% on the news. But the idea that Time Inc will not…