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The Publisher’s guide to Social Video
March 23, 2017 at 4:31 pm

Today’s consumers prefer watching to reading. Video is dominating the social media feeds, and it’s evolving into the core component of engagement efforts for every brand’s marketing strategy. More than 1500 people already downloaded the guide to building an effective social video strategy. Get your FREE copy now.

What Is a CDP & How Does It Differ from Other Audience Data Tools?
March 23, 2017 at 9:19 am

Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have been early adopters of CDPs, which offer unique advantages for finding the right content for each subscriber. But many in the industry don’t understand what…

How the Financial Times Gets People to Share More Videos
March 23, 2017 at 8:48 am

The Financial Times wants to grow its video audience, but it’s got a problem: Business executives tend not to share video. A new study from the FT, done with content-production company Alpha Grid, found just 10 percent of business executives in its sample shared video content regularly. When they do share, business people tend to…

“Media Is Broken,” So Medium’s Launching a $5/month Member Program
March 23, 2017 at 8:43 am

In its attempt to find a new business model for publishing after its previous one failed to make money, Medium is rolling out a membership program that will cost $5 a month to start and sounds like a little bit Spotify, a little bit Patreon, and a little bit Pocket. Founder and CEO Ev Williams…

Finding a Place for Legacy Media in Your Revenue Mix
March 22, 2017 at 2:17 pm

Selling and maintaining print products may actually be viable. Yes, really. News is disposable and has a lifespan, but niche content focused on other interests and hobbies is more likely to be retained and print is the perfect format for that. As someone who was in the business of developing digital content platforms for media…

LinkedIn Is Rolling Out a Trending Topics Section
March 22, 2017 at 1:57 pm

LinkedIn is known for helping people find their next job, but now it wants to help people find their news, too. On Wednesday, the professional network is rolling out a “Trending” topics feed, a new section of the app where users can find a collection of recent news stories and accompanying user posts that are…

Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale
March 22, 2017 at 1:52 pm

While Facebook has been testing header bidding with a small number of publishers, it’s finally ready to roll out a broader plan. Today, the company announced it’s opening up the Facebook Audience Network to mobile web publishers who want to use header bidding via a small group of technology partners. Facebook is partnering with six ad-tech—AppNexus, Amazon, Publisher…

7 Email Design Must-Do's for Today
March 21, 2017 at 2:05 pm

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

From Frenemy to Friend: How Google Won Publishers Over
March 21, 2017 at 1:56 pm

In February, Facebook hosted dozens of media company executives at its offices to show its content and product plans. Earlier, it had held roundtable meetings with 100-plus publishers while former TV anchor Campbell Brown, now Facebook’s director of news partnerships, threw soirees at her Manhattan apartment with news and journalism bigwigs. News industry veterans have seen…

Apple’s Next Big Thing: Augmented Reality
March 21, 2017 at 1:50 pm

Tim Cook has talked up a lot of technologies since becoming Apple Inc.'s chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired up Cook quite like augmented reality, which overlays images, video and games on the real world. Cook has likened AR's game-changing potential to that of the smartphone. At some point, he said last…

ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest
March 20, 2017 at 2:08 pm

Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens. The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA. Google and Facebook recently announced plans to allow audits…

'Truth' Is Diluted When Publishers Chase Scale
March 20, 2017 at 2:02 pm

Research by Moat on behalf of the World Media Group has demonstrated the extent to which publishers rely on the trusted nature of their brands to command high ad prices. Moat report that attention paid to ads on the WMG brands far outstripped agency standards, with desktop video and mobile ads singled out as particularly…

A Retrospective of Publishing Fraud Old and New
March 20, 2017 at 1:49 pm

I am in Berlin, Germany attending one of my favorite publishing events, FIPP's Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to make sense and profit from the still evolving phenomenon we once called publishing. If you ever get the chance I recommend it. As I sit…

Press Release: Leaders in Mailing Organizations Call for Balanced Approach to Postal Rates
March 20, 2017 at 12:32 pm

(Washington, DC)-- On Monday, March 20, three mailer organizations representing all segments of the mailing community and all classes of mail urged the Postal Regulatory Commission to retain the inflation-capped pricing structure that has protected captive users of the Postal Service’s monopoly services for the past decade. That system provides the Postal Service with sufficient…

The Publisher’s Guide to Social Video
March 17, 2017 at 2:54 pm

Today’s consumers prefer watching to reading. Video is dominating the social media feeds, and it’s evolving into the core component of engagement efforts for every brand’s marketing strategy. More than 1500 people already downloaded the guide to building an effective social video strategy. Get your copy now.

Nearly 200,000 Apps Could Be Incompatible With iOS 11
March 17, 2017 at 2:26 pm

Some 187,000 iOS apps could face the axe when Apple rolls out iOS 11, according to SensorTower. iOS developers working with a beta version of iOS 10.3 noticed a message warning that apps not optimized for Apple’s 64-bit A7 processor introduced with the iPhone 5s “will not work with future versions of iOS.” The update…

Meredith May Be Front-Runner in Battle to Take Over Time Inc.
March 17, 2017 at 2:23 pm

The rumbling is that Meredith is the front-runner in the battle to take over Time Inc. and its stable of magazines including Time, People, Sports Illustrated and InStyle. Bids could come in as early as Friday, although one source close to the situation said that it is “fluid” and bidders could get a little more…

A Case Study in Successful Partnerships
March 17, 2017 at 2:08 pm

Sometimes the right relationship with a trusted partner makes all the difference. See how AdvantageCS helped a long-time client with an important major project that was unrelated to the existing software system.

A Major System Overhaul Done Right
March 17, 2017 at 2:02 pm

See how multiple legacy systems were combined into a tightly-integrated business solution, including the major revamping of an eCommerce website using the Cider platform developed by AdvantageCS.

Learn How Rodale Uses Facebook Instant Articles to Earn More Revenue
March 17, 2017 at 1:43 pm

Diego Sanchez, head of digital partnerships at Rodale will dive into Rodale’s Facebook Instant Article strategy March 23rd at the FUSE Forum on Distributed Content. This executive forum is free for publishing executives to attend. Learn more here. Since the launch of Facebook Instant Articles, the program has not been without its critics. Media pundit…