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Machine Learning: Beware the Bias
May 26, 2017 at 12:34 pm

In the past year or so, I've been struck by how we tend to anthropomorphize the machines and mechanize the human beings whose data we rely on. The machines are "ingesting," "consuming," and "learning," while people's life stories, videos and loved-ones photos --the meaningful moments of their lives -- are flattened into consumable "documents" or…

Testing News Paywalls: Which Are Leaky, And Which Are Airtight?
May 26, 2017 at 12:30 pm

It’s widely known but rarely acknowledged: Most news paywalls are full of holes. Publishers aren’t just offering a few free articles per month. They’re building in sweeping exceptions that allow tech-savvy readers—and often simply those entering through search or social media—to access most or all of what subscribers pay for. It’s easy to understand why…

IMAG Report: A Quick Reality Check on Video Revenue
May 26, 2017 at 12:17 pm

There was a time, and it doesn't seem like it was that long ago, when no matter where your company was in the hierarchy of publishing, the most common denominator of magazine franchises was that we all published printed magazines. That is no longer the case. For 600 years we thoughtfully put ink on paper…

12 Email Marketing Mistakes and How to Avoid Them
May 25, 2017 at 2:53 pm

Our free guide covers the most common email marketing mistakes and what to do to ensure you get more emails delivered and opened. Content marketing doesn't end with writing blog posts and publishing downloads, it involves pro-actively messaging your database. Follow this guide and you will improve the returns on your inbound investments.

Apple Hires New York Magazine's Laura Kern as First Editor-in-Chief
May 25, 2017 at 1:32 pm

The fight against fake news is causing social networking sites and news aggregators to take a look in the mirror and develop practices to keep their users better informed. That means properly vetting stories and conducting rigorous fact-checking. Tech firms that used to simply link users to content are now tasked with curating it as…

Exclusive: Facebook Signs BuzzFeed, Vox, Others for Original Video Shows
May 25, 2017 at 1:14 pm

Facebook Inc (FB.O) has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation. Facebook is planning two tiers of video entertainment:…

How The Daily Dot Hones Its Facebook Strategy Through Analytics & Experimentation
May 25, 2017 at 10:34 am

Today’s consumers are discovering more content on mobile and on social platforms than ever before. That puts publishers in a bind because instead of readers going to their homepage to discover new content, they’re relying on third-party platforms and apps to surface the most relevant stories for them. Born-digital media companies like Buzzfeed and Refinery29…

Headline Testing Boosted The Daily Dot's CTR 36% on Facebook
May 25, 2017 at 10:23 am

Former assistant director of business intelligence and data science at The Daily Dot (now director of digital analytics at Haymarket Media) David Johnson explains how The Daily Dot increased Facebook clickthrough rates through headline optimization. By  implementing multivariate testing, the online-only publisher was able to increase CTR on its ads 36%. Johnson shared The Daily…

How The Daily Dot Upped Facebook Traffic 54% by Optimizing Post Frequency
May 25, 2017 at 10:11 am

Former assistant director of business intelligence and data science at The Daily Dot and now director of digital analytics at Haymarket Media David Johnson explains how the online-only publisher increased referral traffic from Facebook by decreasing post frequency. Johnson presented these findings at the 2016 FUSE Media technology summit.

Press Release: Winners of the Imagination Awards Announced by MPA
May 24, 2017 at 2:50 pm

Marina del Rey, CA (May 24, 2017) – MPA – The Association of Magazine Media today announced the winners of the second annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and…

Ad Fraud Will Actually Go Down In 2017, From $7.2 Billion To $6.5 Billion
May 24, 2017 at 2:36 pm

The global monetary impact of ad fraud is expected to go down this year, the amount of mobile fraud happening in the ecosystem is much lower than feared and programmatic can be just as safe as direct-sold if buyers implement the right security measures. The bearers of these good…

Machine Learning and AI: When to Start?
May 24, 2017 at 2:27 pm

If you want to build a ship to take humans to Proxima Centauri (the nearest star to the Earth), when should you start the project? If you start today, you might be ready to launch your ship in about 500 years, and accounting for exponential technological advances, you might get there in 10,000 years or…

7 Tips for Maximizing the Value of Audience Data Integration
May 24, 2017 at 10:38 am

The publisher’s dream of a dynamic unified audience database is not new. However, making that dream come true is an undertaking that has been met with varying degrees of success by publishers. The ability to track, understand, and monetize audience activity with more tailored product and revenue opportunities across brands and platforms requires a new way of working and significant…

8 Lessons From Cosmopolitan on Publishing to Snapchat Discover
May 23, 2017 at 2:29 pm

One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. Cosmo now boasts tens of millions of views per month…

Press Release: AdvantageCS Enters Strategic Partnership with SFG
May 22, 2017 at 3:13 pm

Ann Arbor, MI, May 22, 2017: AdvantageCS is pleased to announce the formation of a strategic partnership with SFG, an innovative service and technology company located in Big Sandy, Texas. AdvantageCS sought the partnership in order to provide a full-service solution to membership organizations and publishers, prospects and clients alike. “More and more of our…

How to Reach the New B2B Audience
May 22, 2017 at 2:54 pm

B2B and consumer marketing are on a collision course. For all the things that set these two disciplines apart, we’re now seeing the beginnings of a convergence. Consumer tactics are increasingly being used for B2B, while B2B has provided valuable insights for consumer marketing. The B2B audience has now drastically shifted and significantly expanded. Gone…