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C-Suite Soundbites From AMMC: Views of the Magazine Biz From On High
February 24, 2017 at 3:09 pm

Each year at the American Magazine Media Conference, the last panel of the event is typically a conversation among the CEOs of the publishing industry’s goliaths. This type of panel has its upside and its downside. Of course you get to hear how the biggest consumer publishers see the industry and macro trends affecting it.…

What Publishers Admire About the Google-Facebook Duopoly
February 23, 2017 at 4:32 pm

The past year brought with it both good news and bad news for publishers. The good: digital ad spend was up by 20 percent at the beginning of the year, with a total of $17.6 billion spent on digital ads, according to the IAB. The bad news for publishers? They’re not seeing much of that sweet…

Facebook Tests Ad Breaks in All Types of Videos, Giving Creators a 55% Cut
February 23, 2017 at 4:25 pm

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers…

Press Release: Dennis & Sourcepoint Collaborate to Successfully Engage And Educate Ad Block Users
February 23, 2017 at 2:26 pm

7am ET, February 22nd, 2017: Dennis, one of the UK’s largest consumer publishers, has today announced the results from its six-month test period using Sourcepoint’s Dialogue™ solution, the world’s first technology platform that allows users to choose how they compensate publishers for premium content. When presented with custom messages that educate and initiate conversations around…

Common Mobile Monetization Mistakes: How to Choose the Right Ad Formats
February 23, 2017 at 2:07 pm

Sooner or later, most mobile site owners face the problem of monetizing their customers. There are numerous ways to earn money via mobile traffic, but right now we'll talk about publishers that prefer to make all the adjustments by themselves, using automation platforms. Let's assume that our hypothetical site owner is past registration and integration,…

FT Said to Cut 3% of Editorial Staff as Print Declines
February 23, 2017 at 2:03 pm

The Financial Times, the salmon-colored newspaper bought by Japan’s Nikkei Inc. in 2015, is eliminating 20 editorial jobs globally through attrition to cut costs as print revenue declines, according to people familiar with the matter. The newspaper is offering a handful of voluntary buyouts and won’t replace some people who are leaving, which will cause…

Why VR Will Probably Be A Bust for Publishers — And Why AR Has Promise
February 23, 2017 at 12:08 pm

Publishers are increasingly dipping their toes into virtual reality (VR). The New York Times, Condé Nast, and Time Inc. have all released VR apps in the past year, offering consumers access to 360-degree video, a stepping stone towards interactive VR (here’s the difference between the two). Platforms are placing big bets on VR too. Facebook…

Why Publishers Need to Pay Attention to AR, Not VR
February 23, 2017 at 12:05 pm

Technology expert and professor at the The S.I. Newhouse School of Public Communications Stephen Masiclat argues that despite the excitement around virtual reality (VR), there are huge barriers to widespread platform adoption and an unlikely path to profitability for publishers. Where publishers need to be paying greater attention, says Masiclat, is augmented reality (AR). Unlike VR,…

Futurist Keynote on The Most Disruptive Technologies in Publishing
February 23, 2017 at 11:49 am

Stephen Masiclat, director of the New Media Management program at The S.I. Newhouse School of Public Communications shares his take on which emerging technologies will make the biggest impact on the publishing industry, and which are just hype. Masiclat has spent much of his career researching new technology and understanding how they shape the way…

Time Inc. Won’t Be Breaking Up Anytime Soon
February 22, 2017 at 2:06 pm

A breakup of Time Inc. into pieces is not likely to occur — at least under the current talks between the publisher and suitors, Media Ink has learned. Time Inc., which has insisted it is pursuing its own internal turnaround strategy, will only entertain overtures from potential buyers interested in purchasing the entire company, sources…

The New York Times Is Experimenting With Mobile-Specific Headlines
February 22, 2017 at 1:56 pm

After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week, a story about airlines abandoning their in-flight entertainment systems got two headlines, one of which spoke directly to the fact that readers were likely holding the reason that airlines were…

How Bisnow Uses Mock Sprints to Test New Tech
February 22, 2017 at 1:51 pm

Alex Funaro, director of technology at Bisnow, explains how the B2B publisher tests new technology using mock sprints. Funaro says that when deciding whether to adopt a new solution, Bisnow considers ease of integration, workflow disruption, and ROI. He also adds that all teams who might use a new technology should be involved in the…

Why Is Marketing for Print Magazines So Outdated?
February 21, 2017 at 1:00 am

This year's American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes: “We carry higher CPMs for our brands that are first in print and then go to digital versus those that are only digital,” said David Carey, president of…

Mark Zuckerberg Takes on Fake News, the Importance of the News Industry And the Rise of Filter Bubbles in New Manifesto
February 20, 2017 at 4:12 pm

Facebook CEO Mark Zuckerberg emphasized the importance of a "strong news industry" in his 5,000-plus word manifesto published this afternoon. Calling the news "critical to building an informed community," Zuckerberg said Facebook will do more "to make sure this vital social function is sustainable." "...From growing local news, to developing formats best suited to mobile…

Inside Forbes’ Lean Approach to Creating Stories for Social Media
February 20, 2017 at 4:07 pm

With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly platform-specific editorial staffs. The days of those 10-person Snapchat teams may be numbered. Take Forbes Media. As an independent publisher, it doesn’t have other properties to share costs with. In 2008, it…

How the Subscription Economy Will Change the Price We Pay
February 20, 2017 at 12:18 pm

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It's already happening. A growing number of…

2016 Was a Good Year for Condé Nast
February 20, 2017 at 12:13 pm

In the midst of a huge downturn in print advertising, the Big Media bet by Condé Nast, the 115-year-old magazine publisher, is starting to bear fruit. Condé Nast Entertainment, run by Dawn Ostroff, finished 2016 with at least a $1 million profit, an Oscar nomination and more traffic to its digital content than ESPN or…

How to Attract and Retain Top Media Sales Talent
February 20, 2017 at 12:04 pm

Former Cygnus CEO and co-founder of French LLC. John French explains how publishers can acquire and retain great media sales talent by developing a winning company culture. While appropriately compensating top salespeople is important, French says it's also critical to create a positive work environment where top salespeople want to work. John French is co-founder…

Ad Blocking Is Now a Chronic But Manageable Condition
February 17, 2017 at 2:16 pm

Ad blocking, which was once treated as a mortal threat to publishers, has now become a chronic condition: They might die with it, but they’re more likely to have been killed by other causes. The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic…