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Which of These Headlines Is Defamatory?
January 16, 2017 at 3:25 pm

Takes one to know one. After American Media Inc. complained that the original headline was "defamatory," Folio: magazine today tweaked the headline on an article about AMI's Star magazine publishing SlimFast ads that masqueraded as articles. Folio: also published AMI's statement about the article, in which the publisher of National Enquirer and other scholarly journals…

To Grow Online Subscriptions, Get Out of the Reader's Way
January 16, 2017 at 3:00 pm

I have this feeling we’re on the verge of an upswing in media. I say this every January, but this time I really mean it. Really. I do believe that there’s been a gradual shift in thinking by media owners and the general public, and we’re balanced on a tipping point. It’s become clear, in…

Two Years After Launch, Rodale to End Print Issues of Organic Life
January 16, 2017 at 2:32 pm

Rodale’s Organic Life won’t be contributing to the compost heap any longer. The eco-friendly lifestyle magazine said Friday its February/March issue will be its last in print as it switches to an all-digital format. The suspension of print after only 12 issues of the bimonthly title is a blow to Rodale Chief Executive Maria Rodale,…

Publishers See Short-form Video Views on Facebook Cut in Half
January 16, 2017 at 2:24 pm

Publishers are finding short-form video viewing figures on Facebook have plummeted as more content creators battle for space in the news feed. Over six months ago a well-performing video from The Sun would fetch 250,000 views; now it’s lucky to get over 100,000. In 2016, The Telegraph was getting over 10 million Facebook views a week for 70…

Press Release: Forbes to Premiere Four New Business Podcasts on PodcastOne Network
January 12, 2017 at 3:36 pm

Los Angeles, January 12, 2017 – The recently-formed Forbes on PodcastOne network is set to launch four new business podcasts in January and February, it was announced today by Lewis D’Vorkin, Chief Product Officer of Forbes Media, and Norman Pattiz, Founder and Executive Chairman of PodcastOne, the nation’s largest advertiser-supported podcast network.  The new programs…

Agency Buys Publisher: Turnabout or Latest Trend?
January 12, 2017 at 3:09 pm

Publishers like Vice and The New York Times have increasingly encroached on agencies' advertising and custom content businesses, but VaynerMedia did the reverse last week with its purchase of PureWow. With business partners Steven Ross and the team at RSE Ventures, VaynerMedia CEO Gary Vaynerchuk bought the women's lifestyle publisher as the first property in…

A Digital Fact-Checker Fights Fake News
January 12, 2017 at 3:03 pm

For seven years, Storyful, a social media researcher in Dublin, has consulted for news outlets such as ABC and the Wall Street Journal, using a small team of reporters to try to keep those operations from embarrassing themselves online. Mostly, that’s meant fact-checking viral media in real time, making sure a video floating around Twitter…

Video: Publishers’ Media Kits Need a Complete Overhaul. Here’s Why.
January 12, 2017 at 3:00 pm

There’s a relatively simple way for media salespeople to drum up more sales leads, and it involves a complete revamp the traditional media kit. In a recent Publishing Executive webinar Ryan Dohrn, founder of Brain Swell Media and a media sales expert, explained that online media kits should provide much more information to potential advertisers.…

Publishing Executive Announces Dates for 2017 FUSE Media Tech Summit, Newsletter Launch
January 12, 2017 at 11:17 am

The Publishing Executive team is thrilled to announce the dates and venue for its second annual technology summit, FUSE Media: The Convergence of Technology & Media. FUSE Media, an exclusive 2 1/2-day summit designed to accelerate the adoption of technology in the media industry, will take place Sept. 6-8th in Center City Philadelphia at The…

Why Talk of 
Transformation Is 
Often Short on Action
January 12, 2017 at 10:38 am

In September, Publishing Executive hosted FUSE: The Convergence of Technology & Media in Center City Philadelphia. It was the maiden voyage of an annual summit for executives leading digital technology strategy at top publishing and media companies. As you’d imagine, many of the conversations were based around disruptive technology in the industry and the need…

How Publishers Squeeze New Traffic Out of Their Old Content
January 12, 2017 at 8:00 am

A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting: The Atlantic, which uses archival material on both the print and digital sides of its…

Did BuzzFeed Go Too Far in Publishing a Salacious, Unverified Report About Donald Trump?
January 12, 2017 at 8:00 am

On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump. Those documents contain, as BuzzFeed reported, "memos written over a period of months, [including] specific, unverified and potentially unverifiable allegations of contact between Trump aides and Russian operatives, and graphic claims of sexual acts documented by the Russians." The online publisher…

Will Publishers Pay for the USPS’s FSS Fiasco?
January 11, 2017 at 10:30 am

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Reuters TV Now Has 1 Million Monthly Viewers
January 11, 2017 at 10:18 am

Sometimes it pays to give content away for free. Reuters is saying that its Reuters TV video streaming service has grown to 1 million monthly users after dropping its $2-a-month paywall in August 2015. Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing…

American Media Inc. Considers Buying Time Inc.
January 11, 2017 at 10:10 am

This one is sure to send Time Inc. editors into head-spinning convulsions. The latest name to surface as a potential suitor for the venerable publisher of Time, InStyle, People and Sports Illustrated is National Enquirer owner American Media Inc. “We’ve heard American Media is interested,” one well-placed financial source whispered on Tuesday. “In today’s financial…

Facebook Will Show Ads in Videos & Share Revenue With Publishers
January 10, 2017 at 3:10 pm

Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after…

A New Year's Letter from Hearst Magazines' President David Carey
January 10, 2017 at 3:06 pm

Welcome to the new year. I hope you had a restful and enjoyable holiday, a chance to take a moment from the hectic pace, and time to think about the priorities for the year ahead, both personal and professional. After the break, I traveled to the…

Ev Williams Thinks Digital Advertising Is Broken. Here's Why He's Wrong.
January 10, 2017 at 3:01 pm

Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for the massive layoff at digital advertising’s feet, claiming that it’s a “broken system.” He wrote in a post on Medium that digital advertising fails to…