Search Results

Terms
Category
Kind
Author
 
Sort
Desktop and Mobile Ad Revenue Surpasses TV for the First Time
April 28, 2017 at 1:29 pm

Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers. Although it marks eight consecutive record breaking years, the IAB's report represents the first time mobile…

Mobile Is the Status Quo; Voice Will Be the Point of Interaction
April 28, 2017 at 1:25 pm

Publishers should stop talking about “mobile or mobile first”, says Oliver von Wersch, digital consultant for G+J in Germany, because today everything starts with mobile. Moreover, the next big transformation – voice user interfaces – is already on its way… and is “a big one” for publishers to focus on. Oliver joined G+J a decade…

WaPo Unleashes Bot Army
April 27, 2017 at 2:04 pm

No surprise The Washington Post, owned by Amazon CEO Jeff Bezos, is betting big on bots, including automated chat programs  to interact with readers and facilitate internal communications. That's according to WaPo director of product Joey Marburger, who showcased some of the more novel ones in a presentation to the International Symposium of Online Journalism in…

Google’s ‘Project Owl’ — A Three-Pronged Attack on Fake News & Problematic Content
April 26, 2017 at 3:00 pm

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers, and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today. In particular, Google is launching:…

How The Times Drives Habitual Digital Use With an Editions-Based Approach
April 26, 2017 at 2:54 pm

It’s just over a year since British newspaper The Times abandoned the online breaking news cycle and reverted to three digital deadline-driven editions a day. At the time, industry insiders frowned on the move but now the Murdoch-owned paper is claiming wholesale success. We ask why the ‘editions approach’ to digital publishing seems to be…

IAB Chief 'Can't Deal With This Shit,' Demands Members Join TAG
April 25, 2017 at 2:29 pm

The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register with the anti-fraud Trustworthy Accountability Group. TAG was conceived in 2015 by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau to act…

Yahoo’s Demise Is a Death Knell for Ad-Driven News Orgs
April 24, 2017 at 1:30 pm

Yahoo filed its final quarterly report this week. And just like that, the once-mighty tech firm is exiting public trading. The company has been unraveling—slowly and spectacularly—for more than a decade now. But this particular moment is a good one for reflecting on how Yahoo’s troubles are likely to be replicated in a wave across…

The NYT Brings Its News – And a Mini-Crossword – to Snapchat Discover
April 24, 2017 at 1:26 pm

The New York Times announced today it’s joining Snapchat Discover – the feature in Snapchat which includes updates and news from a variety of media publications. The paper’s “daily edition” on Snapchat will include a handful of The NYT’s stories, distilled down to the quick, more consumable format that’s common on the medium, and will heavily…

Facebook Is Looking to Hire a Head of News Products to Combat Fake News
April 21, 2017 at 2:02 pm

Facebook is looking to hire someone to head up its news products, a significant new role charged with helping to combat the proliferation of so-called fake news on its service. Facebook is talking to veterans of both the tech and media industries, according to multiple sources, but is having trouble finding someone with both the…

Here’s Why a Google-Powered Ad Blocker Is a Really Bad Idea
April 21, 2017 at 1:32 pm

It seemed like a relatively minor piece of news, all things considered. Google, according to a Wall Street Journal report, is thinking about including an ad-blocking feature in the next version of its Chrome browser. Sounds like a handy feature, right? It may indeed be a handy feature for users. But the closer you look…

City Magazines, Dependent on Print, Face Uncertain Future Amid Wave of Deals
April 20, 2017 at 11:58 am

On my first day of work, at my first job in city magazines, Champagne was served in the lobby. I was in the Indianapolis headquarters of Emmis Communications, home of my new employer, Indianapolis Monthly magazine. Emmis, which was predominantly a radio company, had just been named to a Best Places to Work list. But…

Mark Zuckerberg Sees Augmented Reality Ecosystem in Facebook
April 19, 2017 at 1:24 pm

SAN JOSE, Calif. — Facebook’s chief executive, Mark Zuckerberg, has long rued the day that Apple and Google beat him to building smartphones, which now underpin many people’s digital lives. Ever since, he has searched for the next frontier of modern computing and how to be a part of it from the start. Now, Mr.…

Publisher Business Models in the Age of Platforms
April 18, 2017 at 1:55 pm

It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate. This is according to Greg Piechota, research associate at Harvard Business…

Modern Luxury Buys Greengale Publishing
April 18, 2017 at 1:46 pm

Modern Luxury, the regional magazine publisher controlled by the Dickey family, confirmed it has finally purchased Greengale Publishing, owners of Hamptons, Gotham, Ocean Drive and L.A. Confidential among other magazine titles. Modern Luxury CEO Michael Dickey said he does not plan to close any of the newly acquired titles despite overlap in a number of…

Bustle Acquires Elite Daily From Daily Mail And Rebrands to Bustle Digital Group
April 17, 2017 at 2:38 pm

Bustle, a digital media company that caters to millennial women, has acquired Elite Daily from Daily Mail. Bustle now owns three web properties, Bustle, Elite Daily and young mom site Romper, and is changing the name of its parent company to Bustle Digital Group (BDG). Combined, Bustle founder and CEO Bryan Goldberg says BDG will…

Drawing Lessons From the “Bezos Way”
April 17, 2017 at 2:32 pm

Amazon’s CEO annual letter to his shareholders is a must-read. Customer focus, decision-making or the importance of writing down important things… Here are my takeaways from Jeff's latest. Whatever we think of its founder and CEO, Amazon remains a remarkable example of great management. Since its 1994 start, the company enjoyed steady growth, relentlessly conquering new…