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Meredith’s Focus on Magazines for Women Will Likely Mean Selling SI and Time
February 16, 2018 at 11:53 am

The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year’s cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year’s Swimsuit Issue is unique in that the first since Meredith Corp. officially closed a $2.8 billion cash…

Outbrain Launches Sphere, a Platform for Content Recommendations Between Premium Publishers
February 16, 2018 at 11:49 am

Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the quality and relevance often leave something to be desired. In a move intended to offer high-quality and more relevant content to readers, Outbrain is today announcing the launch of Sphere. It’s a closed content…

Media Executives Talked About Facebook Regulation In Private Meeting
February 14, 2018 at 1:41 pm

Media executives have for years gathered together to gripe about Facebook and Google, but increasingly some are discussing a new concept — the regulation of Big Tech. In a trade group board meeting last week, dozens of media executives — whose companies have come to rely on Facebook and Google for traffic — discussed Facebook’s sweeping…

Hearst Cuts More Rodale Jobs in the Lehigh Valley
February 14, 2018 at 1:39 pm

Hearst is continuing to chip away at what’s left of Rodale’s workforce in the Lehigh Valley, eliminating 35 more jobs and bringing the total to 185 since the beginning of the year. The New York media giant notified the Pennsylvania Department of Labor and Emmaus borough officials of the cuts in a letter Tuesday, as…

Wired’s New Paywall Aims to Build a More “Stable Financial Future”
February 12, 2018 at 11:49 am

Wired’s brand and mission may align it closely with the koan of the internet revolution that “information wants to be free,” but the days of unlimited free content at Wired.com are coming to an end. Starting today, visitors to Wired.com will be able to read four articles a month, plus a snippet of a fifth…

Time Inc. to Lay Off 600 Customer Service Employees After Meredith Acquisition
February 12, 2018 at 11:44 am

Media group Meredith Corporation, which officially acquired Time Inc. last week in a $2.8 billion all-cash deal, is carrying out its promised cost-cutting measure by axing the current Time customer service center in Tampa, Fla., the New York Post first reported. A Meredith spokesperson told Observer that about 600 employees, primarily in Florida, will be let go. That’s about…

‘Platform Publishing’ Delivers Growth But Risks Loom, Report Finds
February 9, 2018 at 1:41 pm

Publishers are bringing in more money from third-party social media platforms as they focus on those avenues of distribution, but it isn’t growing much as a portion of their overall revenue mix, according to a new report from publishing trade group Digital Content Next. Revenue from platforms like Facebook , Apple and YouTube increased 37%, on average, in…

Mashable Offers Readers Some Perplexing Shoppable Images in New Partnership With eBay
February 9, 2018 at 1:37 pm

Following the likes of Instagram, Pinterest and PopSugar, media and entertainment company Mashable is embracing shoppable content. The site teamed up with online marketplace eBay to tag images in a pilot meant to explore what compels readers to click and buy. “Through the partnership, Mashable journalists will enable readers to shop the looks featured in Mashable by independently curating matching fashion items and…

Los Angeles Times Owner Sells Paper to Local Billionaire
February 7, 2018 at 10:41 am

The Chicago-based owner of the Los Angeles Times completed its sale of the newspaper on Wednesday in a surprise move that probably spells the end of its long-troubled relationship with Southern California’s leading news outlet. The buyer is Patrick Soon-Shiong, a Los Angeles-area physician and a major shareholder of the paper’s former parent company, Tronc. Soon-Shiong is the…

Tackling the Internet’s Central Villain: The Advertising Business
February 5, 2018 at 1:52 pm

Pretend you are the lead detective on a hit new show, “CSI: Terrible Stuff on the Internet.” In the first episode, you set up one of those crazy walls plastered with headlines and headshots, looking for hidden connections between everything awful that’s been happening online recently. There’s a lot of dark stuff. In one corner,…

Newsweek Media Group Accused of Advertising Fraud
February 5, 2018 at 1:27 pm

Newsweek Media Group, the publisher of Newsweek and the International Business Times, has allegedly been purchasing low-quality online traffic, a fraudulent move that helped the media company meet the requirements of a major ad buy from the Consumer Financial Protection Bureau with IBT, BuzzFeed reports, citing a new report released on Thursday by Social Puncher, an…

How Meredith Upstaged Time Inc – And Everyone Else
February 2, 2018 at 11:17 am

While the British were founding the BBC and jailing Mahatma Gandhi, 1922 became an eventful year in magazines. Reader’s Digest was launched. Henry Luce and Briton Hadden left their jobs at the Baltimore Daily News to launch Time magazine. More than a 1,000 miles away in Des Moines, Iowa, farming publisher Edwin Meredith launched Fruit,…

Paywalls Make Content Better, Wired Editor Nick Thompson Says
February 2, 2018 at 11:03 am

Starting today at 9 am ET, Wired.com will have a paywall — although infrequent visitors might not notice it right away. “You can read whatever you want, but if you read five stories in a month, we ask you to please pay us,” Wired Editor in Chief Nick Thompson said on the latest episode of…

In a Shift, Publishers Can No Longer Count on Content-recommendation Guarantee Checks
January 31, 2018 at 11:24 am

For the past three years, publishers have benefited from fat guarantees from content recommendation services like Outbrain and Taboola. But the good times are coming to an end, as both players, along with upstarts, move away from a land-grab phase in development. Publishers that spoke on background for this story because they were in the…

Meredith Shuffles Execs Ahead of Time Acquisition
January 31, 2018 at 11:17 am

With the sun about to set on Time Inc., new owner Meredith Corp. is shuffling the deck, with Steve Lacy relinquishing the Meredith CEO title to current President and Chief Operating Officer Tom Harty. Lacy, who engineered the $2.8 billion acquisition of Time Inc. — a deal announced in November but expected to be officially finalized on…

'Guardian US' Gains 300,000 Paying Supporters
January 29, 2018 at 2:27 pm

Guardian US has racked up more than 300,000 paying supporters in the year since it began asking American readers to voluntarily contribute funds to support its journalism. The contributions now account for more than a third of the newspaper’s revenue. “Because The Guardian is owned by the Scott Trust, with no shareholders or powerful proprietor to please, all…

Why Publishers Should Consider the “Smart Curation” Market
January 29, 2018 at 2:22 pm

News publishers have the opportunity to enter the curation business by leveraging their reputations as trusted sources, and on proven technologies. Curation has been consistently ignored by big media companies. By curation, I mean lifting what is relevant from a journalistic perspective and selectively linking to it. This is the implementation of Jeff Jarvis’ 2007 encyclical:…

LA Journalism’s ‘Prince of Darkness’
January 26, 2018 at 11:01 am

LEWIS D’VORKIN’S VOICE is tranquil as he threatens his staff. The editor in chief of the LA Times explains slowly that someone in the newsroom isn’t playing by the “rules of ethical behavior.” Someone, he says in a recording obtained by CJR, is “morally bankrupt.” He doesn’t name names. For a man who often tells people his favorite…

Facebook News-feed Changes Will Cut into Publishers’ Branded-content Revenue
January 26, 2018 at 10:53 am

Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on Facebook. Top Facebook publishers can nab a 50-70 percent margin on custom branded videos they distribute on Facebook after paying for production and paid…

Amazon Has a Plan to Become Profitable. It's Called Advertising
January 24, 2018 at 11:26 am

For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon was best served pouring money into the logistical nuts and bolts that have turned his company into the Walmart of the web. More recently, investors have found solace in the company's profitable cloud services business, which has…