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How Bustle, Atlantic Media Are Expanding Their Agency Services
January 20, 2017 at 2:19 pm

Today’s publishers have to think about more than just advertising and subscription revenue. The latest example is millennial women-aimed Bustle, which has launched Bustle Trends Group, a research arm. The Trends Group plans to publish white papers and do custom projects for companies that want to market to millennial women. The unit is being led…

Why Publishers Are Rethinking Their Pursuit of Huge Numbers
January 19, 2017 at 2:19 pm

After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere, or highlighting trending content, newer publishers like The Outline, The Ringer, and Axios are either ignoring aggregation and fast-twitch tactics altogether or using…

Quartz Is Getting Ready to Launch a Subscription Business
January 19, 2017 at 2:10 pm

Quartz, the business news site owned by Atlantic Media, gives away its global economics coverage to anyone who wants to click. It says it attracts about 20 million visitors a month. Now, Quartz is getting ready to charge money for some of its stuff: While the main site will remain free, Quartz is working on…

Publishers Use Instant Articles Bundle for Daily Must-Reads
January 18, 2017 at 3:09 pm

Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform. Since last week, 10 publishers — among them BuzzFeed, The Washington Post, The Sun and El País — have been testing out the new feature before a wider…

Axios Goes Live With In-Depth Articles That Can Be "Summarized in a Screen"
January 18, 2017 at 3:05 pm

Jim VandeHei’s Axios officially launched Wednesday (with a team of 47 and another 16 open positions listed) and its first feature is a splashy one: An interview with President-elect Donald Trump. But the interview isn’t presented as an hour-long video, or a 3,000-word transcript. Instead, there are multiple posts about it, the longest of which…

Time Will Begin Discussions With Interested Buyers
January 17, 2017 at 12:33 pm

Time Inc. will begin discussions with potential acquirers after holding a board meeting earlier this week about the future of the iconic publisher, according to people familiar with the matter. The board isn’t under any pressure to sell the company and wouldn’t unless the initial expressions of interest value Time significantly higher than previous overtures,…

Facebook Looks Like It’s Going to Stop Paying Publishers to Make Live Videos
January 17, 2017 at 12:27 pm

Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network. Now numerous publishers tell Recode that Facebook is de-emphasizing live video when it talks to them. And none of the publishers we’ve spoken with expect Facebook to renew the paid livestreaming deals it signed last…

Which of These Headlines Is Defamatory?
January 16, 2017 at 3:25 pm

Takes one to know one. After American Media Inc. complained that the original headline was "defamatory," Folio: magazine today tweaked the headline on an article about AMI's Star magazine publishing SlimFast ads that masqueraded as articles. Folio: also published AMI's statement about the article, in which the publisher of National Enquirer and other scholarly journals…

Two Years After Launch, Rodale to End Print Issues of Organic Life
January 16, 2017 at 2:32 pm

Rodale’s Organic Life won’t be contributing to the compost heap any longer. The eco-friendly lifestyle magazine said Friday its February/March issue will be its last in print as it switches to an all-digital format. The suspension of print after only 12 issues of the bimonthly title is a blow to Rodale Chief Executive Maria Rodale,…

Publishers See Short-form Video Views on Facebook Cut in Half
January 16, 2017 at 2:24 pm

Publishers are finding short-form video viewing figures on Facebook have plummeted as more content creators battle for space in the news feed. Over six months ago a well-performing video from The Sun would fetch 250,000 views; now it’s lucky to get over 100,000. In 2016, The Telegraph was getting over 10 million Facebook views a week for 70…

Agency Buys Publisher: Turnabout or Latest Trend?
January 12, 2017 at 3:09 pm

Publishers like Vice and The New York Times have increasingly encroached on agencies' advertising and custom content businesses, but VaynerMedia did the reverse last week with its purchase of PureWow. With business partners Steven Ross and the team at RSE Ventures, VaynerMedia CEO Gary Vaynerchuk bought the women's lifestyle publisher as the first property in…

A Digital Fact-Checker Fights Fake News
January 12, 2017 at 3:03 pm

For seven years, Storyful, a social media researcher in Dublin, has consulted for news outlets such as ABC and the Wall Street Journal, using a small team of reporters to try to keep those operations from embarrassing themselves online. Mostly, that’s meant fact-checking viral media in real time, making sure a video floating around Twitter…

How Publishers Squeeze New Traffic Out of Their Old Content
January 12, 2017 at 8:00 am

A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting: The Atlantic, which uses archival material on both the print and digital sides of its…

Did BuzzFeed Go Too Far in Publishing a Salacious, Unverified Report About Donald Trump?
January 12, 2017 at 8:00 am

On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump. Those documents contain, as BuzzFeed reported, "memos written over a period of months, [including] specific, unverified and potentially unverifiable allegations of contact between Trump aides and Russian operatives, and graphic claims of sexual acts documented by the Russians." The online publisher…

Reuters TV Now Has 1 Million Monthly Viewers
January 11, 2017 at 10:18 am

Sometimes it pays to give content away for free. Reuters is saying that its Reuters TV video streaming service has grown to 1 million monthly users after dropping its $2-a-month paywall in August 2015. Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing…

American Media Inc. Considers Buying Time Inc.
January 11, 2017 at 10:10 am

This one is sure to send Time Inc. editors into head-spinning convulsions. The latest name to surface as a potential suitor for the venerable publisher of Time, InStyle, People and Sports Illustrated is National Enquirer owner American Media Inc. “We’ve heard American Media is interested,” one well-placed financial source whispered on Tuesday. “In today’s financial…

Facebook Will Show Ads in Videos & Share Revenue With Publishers
January 10, 2017 at 3:10 pm

Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after…

A New Year's Letter from Hearst Magazines' President David Carey
January 10, 2017 at 3:06 pm

Welcome to the new year. I hope you had a restful and enjoyable holiday, a chance to take a moment from the hectic pace, and time to think about the priorities for the year ahead, both personal and professional. After the break, I traveled to the…

Why "Fakebook" Is the 2016 Publishing Word of the Year
January 9, 2017 at 2:34 pm

December was a rough month for famous men, according to my Facebook feed. We lost Bruce Willis, John Travolta, Tom Cruise, Clint Eastwood, Tiger Woods, and Denzel Washington. Plus, Steve Martin, Chuck Norris, Bill Cosby and Hugh Hefner committed suicide. Lucky for me, I’m in the publishing industry, so I know not to accept anything…