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The World's Most Powerful Publishers Refuse to Admit What They Really Are
October 20, 2017 at 1:43 pm

It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the World Trade Center as well as a third plane into the Pentagon and another into a field near Shanksville, Pennsylvania, internet users turned to the search engine for information. Again and…

Did The IAB UK Just Save Advertising -- From Itself?
October 20, 2017 at 1:35 pm

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focused on transparency, they need only look at today's news from IAB UK. Just a day after its figures, with PwC, showed that the humble…

Hearst Acquisition of Rodale Indicative of Larger Consolidation Trend
October 19, 2017 at 2:39 pm

Hearst has agreed to buy Rodale Inc., in a deal that was widely anticipated by the magazine industry. While there was no mention of the sale price, it is believed that the company sold for well under $250 million. Rodale, which is based in New York and Emmaus, Pa., publishes Men’s Health, Women’s Health, Prevention,…

Hearst Agrees to Buy Rodale, Publisher of Men’s Health
October 19, 2017 at 2:33 pm

Hearst, the publisher of magazines like Cosmopolitan and Esquire, announced on Wednesday that it had agreed to acquire Rodale, which owns Runner’s World and Men’s Health, another sign of consolidation in an industry struggling to offset declines in print. Terms of the agreement were not disclosed. The deal is expected to close next year. Rodale,…

Kate Lanphear Named Creative Director of Marie Claire
October 18, 2017 at 2:08 pm

Kate Lanphear has been named creative director of Hearst Magazines’ Marie Claire, replacing Nina Garcia who was recently named editor in chief of Elle. “Kate is one of the most creative, stylish, sought-after talents in fashion today,” said Marie Claire editor in chief Anne Fulenwider, announcing the hire. “Her discerning eye for smart style will…

The New York Times' Breakthrough 'The Daily' Soars Past 100M Download Mark
October 18, 2017 at 1:41 pm

Within nine months of its launch, it looks like The New York Times (NYT - Get Report) has more than a success on its hands. "The Daily" is becoming a phenomenon, an out-of-the-blue hit that is forcing print-based business leaders to think anew about the revolutionary…

Are Digital Editions Dead?
October 17, 2017 at 2:04 pm

Digital editions have been around for a long time, going all the way back to the late 90's.  But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a savior. One shouldn’t be surprised given that…

U.S. Publishers: $15.8B Annual Revenue Lost To Ad Blocking
October 17, 2017 at 1:55 pm

Consumers in Europe are more likely to block ads, but the United States isn't far behind. About 26% of U.S. consumers use some sort of ad-blocking software, according to data released Monday. And soon, Google will give consumers another way to block ads, through its Chrome browser scheduled to launch in 2018. The OnAudience.com study…

Complex Is the Latest Media Company to Lay Off Staff Amid a Pivot to Video
October 16, 2017 at 1:37 pm

Complex Networks laid off much of its product team on Friday as the media company rejiggers its personnel a year after being bought by Verizon and Hearst. Once home to a website and a magazine, the media organization appeals to young male audience. Mark Ecko, the fashion designer, started Complex in 2002, 14 years before…

Publishers Are Already Feeling Pain From Apple’s Move Against Ad Tracking
October 16, 2017 at 1:33 pm

Apple is cracking down on ad tracking through Safari, and the first publishers to feel the pain are those who rely heavily on programmatic advertising. Programmatic publishers’ ad rates have taken a hit since Apple updated its Safari browser last month to prevent third parties from tracking users for more than 24 hours after a…

Creating Content for the Voice Activated World
October 13, 2017 at 2:32 pm

Voice is an area set to explode for digital content creators, with several competing technologies now available using advances in artificial intelligence (AI) to provide consumers with voice activated services either via their own mobile devices or increasingly through bespoke devices, or ‘assistants’. These include Google’s Assistant, Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa. Speaking…

Two More Top Editors Bid Adieu to Time Inc.
October 13, 2017 at 2:29 pm

Two more top editors at Time Inc. are history. Clare McHugh, who had most recently been doing a corporate job as senior director of editorial operations, will exit at the end of the month, and Steele Marcoux, the editor-in-chief of Coastal Living, has already left. Marcoux joined Time Inc. two years ago after being lured…

Are Publishers Abusing Mobile Push Notifications?
October 12, 2017 at 1:38 pm

How many push alerts is too many? What are the biggest challenges for news organizations sending out alerts? What happens if readers don’t even click through? Upcoming research from the Tow Center for Digital Journalism at Columbia and the Guardian U.S. Mobile Innovation Lab takes a look at how news organizations are sending out push…

BuzzFeed Thinks It Has Figured Out a Way to Make Web Ads People Might Actually Like
October 11, 2017 at 2:08 pm

BuzzFeed is trying to make it a lot easier for big TV marketers to buy ads on its owned-and-operated properties. The digital publisher is rolling out two new ads aimed at helping marketers produce ads that fit the look and feel of BuzzFeed without all the heavy lifting of having to create original content. The first product allows brands…

Time Inc. Will Slash Circulation, Print Less Often to Cut Costs
October 11, 2017 at 2:02 pm

Facing what some insiders are predicting will be a dismal fourth quarter, Time Inc., in its latest cost-cutting move, said it will slash the circulation of Time and People en Español and reduce the frequency of Sports Illustrated, Fortune and four other titles in the company. The moves are effective Jan. 1, and will cause…

Starting Today, Anyone Who Publishes Something on Medium Can Paywall It
October 10, 2017 at 12:47 pm

Ready to connect your checking account to Medium? In August, Medium started letting a select group of users — mainly people who’d frequently published content on Medium in the past — put their content behind a paywall. Around the same time, it rolled out a $5/month subscription program that would give paying members access to…

If Ads Don't Work, Can Publishers Strike Subscription Gold?
October 10, 2017 at 12:44 pm

Tony Haile spent seven years trying to save the internet from click-based hell. As CEO of Chartbeat, a software and data provider to publishers, he showed editors, in real time, which stories were “trending” on their sites. He hoped the information would convince media companies and advertisers that their primary way of doing business online—through…

Fusion Media: If You Make a Good Ad, We’ll Give You Bonus Ad Space
October 9, 2017 at 2:13 pm

Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions. The Univision-owned digital media company, whose 12 sites include…

Washington Post's Important Insights on Selling Native Advertising
October 9, 2017 at 1:53 pm

Annie Granatstein, head of WP BrandStudio at the Washington Post, knows how to run a native ad team and how to turn a profit. Here, she pours out some of her important knowledge on selling native advertising. In your experience, what are the biggest challenges for publishers when selling native advertising? Clients don’t always understand…