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Inside Continues to Bet on Email, the “Largest Social Network”
August 17, 2017 at 1:16 pm

Email, not Facebook, is the largest social network. That’s the view held by the team behind Inside, a company focused entirely on growing and monetizing its motley collection of newsletters. Closing in on a year, the company founded by serial entrepreneur and investor Jason Calcanis — known for Weblogs Inc. and his early investments in…

Mic Is Laying Off Staff As It Prepares for a Pivot to Video
August 17, 2017 at 12:58 pm

Mic.com laid off staffers on Thursday in what is part of a larger pivot to video that it will begin later this month. The millennial-news site said in a memo circulated among staffers that it would lay off 25 people, primarily from its news and editorial departments this morning amid a larger reorganization of the…

How The Economist Builds Trust on Social Media
August 16, 2017 at 2:36 pm

We need to be smart. We want to build not just new online audiences on top of our 174-year newspaper heritage — but also trusting and loyal ones. Here are three ways we try to do that. Two of them are used by others too, according to an analysis by NewsWhip’s Gabriele Boland. She compared the social…

Mashable Is Exploring a Possible Sale
August 16, 2017 at 1:56 pm

Mashable Inc. is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter. Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified discussing private information. The…

Facebook Is Rolling Out a Trending News Section on Mobile
August 15, 2017 at 2:14 pm

Facebook is rolling out a “Trending News” section on mobile that includes its own link in the app’s main navigation. This follows the company’s earlier announcement this spring of a redesign for Trending Topics, an increasingly important part of Facebook’s social network, where it tracks the news stories that are buzzing across its service. That redesign is…

AMI Increases Men's Journal Circ, Men's Fitness Goes All-Digital
August 15, 2017 at 2:07 pm

American Media Inc. is folding print subscriptions to Men's Fitness into its other male-focused brand, Men’s Journal, thereby increasing the latter's print circulation. Starting with the November issue, AMI will increase Men's Journal's circulation to 1.25 million, a 66% increase. Current readers of Men's Fitness will receive Men's Journal print issues. Men’s Fitness will shift to an…

Vice Partners with Airbnb to Offer Travel Packages
August 14, 2017 at 2:04 pm

Vice Media has always tried to show what living on the edge looks like, but it’s inviting people to experience it for themselves. The youth-focused digital media company is partnering with Airbnb Inc. to offer custom-made travel packages in keeping with the Vice’s “punk ‘zine” ethos. “Vice has long gone all over the world to…

Here’s Why 4 Publishers Jumped onto Facebook Watch
August 14, 2017 at 1:55 pm

A year ago, the Fort Worth Star-Telegram launched "Titletown, TX," a real-world version of "Friday Night Lights." Over 20 mini-documentaries, the Star-Telegram followed the Aledo Bearcats as they rebounded from defeat and won a Texas state football championship. When the season came to an end, so did the documentary. But in the past week, "Titletown, TX"…

State of the News Media: Digital News Fact Sheet
August 11, 2017 at 1:44 pm

In the U.S., roughly nine-in-ten adults (93%) ever get news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Digital advertising revenue across all digital entities (beyond just news) continues to grow, with…

Cooking Light Redesigns, Sharpens Edit Focus
August 11, 2017 at 1:38 pm

Cooking Light is debuting a new look and crisper editorial in its September issue, out today. The redesign includes a wider logo, more white space and a minimalist design. The cover of the magazine has a tearaway at the top that reveals the new look and the tag: “What healthy means now.” Cooking Light celebrated…

Predicting the Evolution of Media And Technology
August 10, 2017 at 1:24 pm

For the last fifteen or so years Azeem Azhar has been a key commentator on the intersection of technology and online media. He has worked with both mainstream media companies like Reuters, The Guardian and the BBC alongside social startups like Peerindex and Mink Media. In many different capacities and different guises Azeem has been…

Check Your Inbox: Google Warns Publishers Serving Annoying Ads
August 10, 2017 at 1:09 pm

Betty Crocker might want to check her inbox Thursday. The iconic brand is one of roughly a thousand online publishers that are set to receive an email from Google warning them that they are showing "highly annoying, misleading or harmful" ads. Although there aren't many ads on Betty Crocker's website, it does have popups, especially…

The Ringer Relaunches Site With More Real Estate for Podcasts and Video
August 9, 2017 at 12:35 pm

Fans of Bill Simmons, fear not: The Ringer isn't pivoting to video anytime soon. The sports columnist-turned-podcaster-turned-entrepreneur's website, relaunched on Tuesday, gives more prominence to The Ringer's two biggest multimedia offerings: podcasts and video. New to the relaunched TheRinger.com is a right-hand rail full of video stories and a homepage bar containing a portfolio of podcasts…

Bloomberg Launches a Management Consultancy
August 9, 2017 at 12:30 pm

Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world’s next go-to management consultancy. “Everything we do is from and for our audience,” said Bloomberg Media global chief commercial officer Andrew Benett, who joined the company in June. “Yes, Bloomberg is a media owner,…

6 Years Later, the Financial Times Is Back in the App Store
August 8, 2017 at 2:36 pm

“Six years is a long time in product,” said Martin Fallon, the Financial Times’ product manager for apps. Six years ago was the last time that the FT’s main app was in Apple’s App Store. In 2011, the company introduced a web app and, a couple months later, pulled its dedicated iOS apps because, reportedly,…

Millennial Dad Site Fatherly Raises $4 Million to Expand Into Video and Events
August 7, 2017 at 1:17 pm

Fatherly, a New York City-based media startup, has raised $4 million in venture funding from BDMI, the investment arm of media company Bertelsman, and talent agency UTA. The company plans to use the money to expand the scope of its content, launch a podcast, develop original video series, and expand internationally in the next 18…

How Cross-Media Alliances Can Take on the Facebook-Google Duopoly
August 7, 2017 at 1:13 pm

It’s unlikely that the emergence of cross-media advertising alliances - such as those currently witnessed in Germany and France - will immediately impact Facebook and Google’s dominance in the digital market. Yet in an environment where change and disruption are the only constants you can bet on, these alliances are essential components of a possible fightback. Facebook…

How Quartz Approaches Online Advertising With ‘Less Is More’
August 4, 2017 at 2:09 pm

As Quartz’s fifth anniversary approaches, they’ve approached online advertising strategy in a different manner than the majority of their contemporaries. Instead of covering their site pages with flashing, annoying ads, something reminiscent of a pinball machine, Quartz as a web property is deliciously appropriate. They’ve taken a ‘less is more’ approach to online ads, Jay…

'Nylon' Debuts First Digital Series
August 4, 2017 at 2:04 pm

Pop-culture magazine Nylon has released its first digital series to kick off an upcoming slate of original video produced by its new TV and video programming arm, Nylon Productions. The series is a weekly, short-form news show called "Nylon News: This Just Happened." The funky program features energetic graphics and blocks of color. The show…

Ranking the Most Successful Publishers on Facebook in July 2017
August 3, 2017 at 2:02 pm

There’s a significant amount of change in the rankings this month. For the first time, the Daily Mail are on top with over 26 million engagements on their web-based content in July. The Mail have been a constant presence in the NewsWhip publisher rankings for a while, but this is easily their strongest relative performance…