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Wenner Media to Sell Men’s Journal, Continuing Shift From Print
June 26, 2017 at 1:32 pm

First, Wenner Media sold nearly half of its ownership of Rolling Stone. Then it sold its celebrity magazine Us Weekly. And now, on the eve of Rolling Stone’s 50th anniversary, Wenner is selling another title, Men’s Journal. American Media Inc., which publishes The National Enquirer and agreed to buy Us Weekly from Wenner in March,…

Meredith Shows Interest in Acquiring Rodale Titles
June 26, 2017 at 1:28 pm

Meredith, the company that balked at paying $1.8 billion or more for Time Inc., has declared that it’s in the hunt for the Rodale titles, which will go for considerably less. “We are always interested in adding attractive media properties to our portfolio,” said a Meredith spokesman. “We have tremendous respect for Rodale and its…

How NowThis Reaches Millennials Through Native Social Content
June 23, 2017 at 1:43 pm

Huffington Post co-founder, Kenneth Lerer, and former Huffington Post CEO, Eric Hippeau, launched NowThis in September 2012. The company is headquartered in New York and takes as its strapline, ‘We bring news to your social feed’. In other words, it’s a digital native publication all about taking content to audiences online, rather than using social…

Jonah Peretti on BuzzFeed’s Potential IPO, Video Strategy & NBCUniversal Ties
June 22, 2017 at 12:55 pm

Jonah Peretti launched BuzzFeed in 2006, after co-founding the Huffington Post a year earlier, as a proof-of-concept for how to create and track viral content. He’s now sitting atop a digital media empire that emerged from those viral, data-centric roots — and NBCUniversal, looking for the magic to rub off, has plowed $400 million into BuzzFeed.…

Rodale Puts Itself Up For Sale
June 22, 2017 at 12:51 pm

One of the world’s biggest health and wellness media companies has vaulted spryly on to the auction block. On Wednesday, Rodale, Inc., publisher of Men’s Health, Women’s Health, Prevention and Runner’s World, among other titles, announced that it is considering “strategic alternatives” for the company, including a potential sale. The announcement didn’t disclose an asking…

When They Trust Media Less, They’re Willing to Pay More
June 21, 2017 at 9:22 am

A new study of internet users in Spain shows that those who trust “the media” less are more willing to pay for news online. The explanation for this counterintuitive behavior is that those distrustful folks “are willing to pay for those specific media that they trust”, according to the researchers, Alfonso Vara-Miguel of the Universidad…

Vice Media Launches Meal Kit Service With Chef'd
June 21, 2017 at 9:16 am

Vice Media is taking on the meal kit world, following in the footsteps of other publishers, like The New York Times, by partnering with online meal kit company Chef'd. But Vice is offering a specific take on the meal kit business. Viewers can watch an episode from its food and culture vertical Munchies, click a…

9 Steps to Rapidly Transform Your Legacy Teams
June 20, 2017 at 1:32 pm

Everything must change. No one and nothing can be exempt. Hiring an innovation director or few developers or data scientists while leaving old editorial job descriptions, work flows, publishing practices, and even desk arrangements unchanged is an expensive exercise in futility. Without a whole-hearted, unflinching commitment to change, any reorganization plan will ultimately fail. As…

Time Inc. Moves Into Social Video, Targets GenZ And Millennials With "The Pretty"
June 20, 2017 at 1:24 pm

Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched “The Pretty,” a new social video brand. The new brand debuted on Facebook and Instagram on June 15 with L’Oréal Paris and Maybelline New York as exclusive sponsors. What’s notable is the all-video approach that offers how-tos, hacks, product information and…

Podcast & Online Radio Audiences Continue to Grow
June 19, 2017 at 1:13 pm

The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats such as online radio and podcasting. While terrestrial radio reaches almost the entire U.S. population and remains steady in its revenue, online radio and podcasting audiences have continued to grow over the last decade. Explore…

33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency
June 19, 2017 at 1:08 pm

The Google-Facebook duopoly has proved to be less than perfect. Google’s video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering—PR-wise, at least—from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that includes 33 publishers, is looking to capitalize on whatever concerns brand advertisers have with the duopoly. (And, to…

Bloomberg Follows Paywall Trend at Businessweek
June 16, 2017 at 2:00 pm

Bloomberg is putting Businessweek behind a paywall as Michael Bloomberg’s financial news and information company looks to shift the magazine’s main source of support from its advertisers to its readers. The 88-year-old financial magazine expects to have fewer subscribers but charge them more. It is the latest publisher to seek an alternative revenue stream as…

Time Inc. May Be Looking to Sell Titles Amid Layoff Plans
June 16, 2017 at 1:54 pm

Rumors are swirling inside Time Inc. that the company is looking at four magazines as selloff possibilities: Coastal Living and Sunset—as a unit—and maybe Health and Golf. There is also chatter that the media giant will sell off its British wing, known as IPC, which includes 64 magazines. “IPC is very much being considered to…

HuffPost And Vocativ Are Latest Media Outlets to Get Hit With Layoffs
June 15, 2017 at 12:57 pm

HuffPost's union, the Writers Guild of America East, was notified Wednesday that 39 members employed at HuffPost were let go "as part of a corporate-wide layoff in connection with Verizon's acquisition of Yahoo," according to a statement tweeted by Michael Calderone, HuffPost's senior media reporter. Verizon (VZ, Tech30), which owns AOL and HuffPost, just bought…

How Fusion Media Group Is Scaling While Integrating With Gawker
June 15, 2017 at 12:51 pm

Publishers need scale to survive. Fusion Media Group is an example of that strategy in action. The modern Fusion Media Group is about a year and a half in the making. Univision first expanded by buying The Root from The Washington Post, and then a stake in The Onion. In August, it bought Gawker Media…

Yes, Bad Adjacencies Hurt Brands
June 14, 2017 at 1:49 pm

Sometimes, conventional wisdom is spot on. Deeply risk-averse by nature, marketers and brand managers have long taken it for granted that allowing their advertising to appear next to offensive or disturbing content will have a negative impact on consumer perceptions — they are right. In the wake of controversy over ads appearing next to extremist…

Time Inc to Cut 300 Positions, or 4% of Workforce
June 14, 2017 at 1:35 pm

Time Inc (TIME.N) said on Tuesday it is eliminating 300 positions, or 4 percent of its workforce, through layoffs and buyouts, according to an internal memo reviewed by Reuters. The cuts were being made as the New York-based media company, which publishes dozens of magazines including Time, Sports Illustrated and Fortune, is looking to cut…

Facebook Building Feature to Let Users Subscribe to News Publications
June 13, 2017 at 1:56 pm

Facebook Inc. may soon help its users do something unfamiliar on the platform: pay for news. The social-media giant is building a feature that would allow users to subscribe to publishers directly from the mobile app, according to people familiar with the matter. The feature, long-requested by publishers, is expected to roll out by the…

Condé Nast Closes Style.com Months After Its Debut
June 13, 2017 at 1:23 pm

Condé Nast, the publishing giant that owns magazine titles like Vogue, GQ and Vanity Fair, is closing its first major experiment in online fashion retail, a mere nine months after its high-profile introduction. The company said in a statement on Tuesday that Style.com, a global multibrand ecommerce site in which it had reportedly invested more…