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Ex-Gawker Media Editors to Run Univision’s Foray Into E-Sports
February 27, 2017 at 1:52 pm

Univision’s Fusion Media Group introduced a website dedicated to covering e-sports, its first new media property since buying bankrupt Gawker Media LLC last year. Editors of the sports website Deadspin and gaming-themed Kotaku will run the new publication, called Compete, starting with two full-time writers who will cover the news and culture of competitive video-gaming.…

Women’s Wear Daily Scales Back Print Editions And Cuts Staff
February 27, 2017 at 1:46 pm

Women’s Wear Daily, the so-called “bible of fashion,” will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. “We will continue to produce print issues, more selectively—daily in tandem with…

What Publishers Admire About the Google-Facebook Duopoly
February 23, 2017 at 4:32 pm

The past year brought with it both good news and bad news for publishers. The good: digital ad spend was up by 20 percent at the beginning of the year, with a total of $17.6 billion spent on digital ads, according to the IAB. The bad news for publishers? They’re not seeing much of that sweet…

Facebook Tests Ad Breaks in All Types of Videos, Giving Creators a 55% Cut
February 23, 2017 at 4:25 pm

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers…

Common Mobile Monetization Mistakes: How to Choose the Right Ad Formats
February 23, 2017 at 2:07 pm

Sooner or later, most mobile site owners face the problem of monetizing their customers. There are numerous ways to earn money via mobile traffic, but right now we'll talk about publishers that prefer to make all the adjustments by themselves, using automation platforms. Let's assume that our hypothetical site owner is past registration and integration,…

FT Said to Cut 3% of Editorial Staff as Print Declines
February 23, 2017 at 2:03 pm

The Financial Times, the salmon-colored newspaper bought by Japan’s Nikkei Inc. in 2015, is eliminating 20 editorial jobs globally through attrition to cut costs as print revenue declines, according to people familiar with the matter. The newspaper is offering a handful of voluntary buyouts and won’t replace some people who are leaving, which will cause…

Time Inc. Won’t Be Breaking Up Anytime Soon
February 22, 2017 at 2:06 pm

A breakup of Time Inc. into pieces is not likely to occur — at least under the current talks between the publisher and suitors, Media Ink has learned. Time Inc., which has insisted it is pursuing its own internal turnaround strategy, will only entertain overtures from potential buyers interested in purchasing the entire company, sources…

The New York Times Is Experimenting With Mobile-Specific Headlines
February 22, 2017 at 1:56 pm

After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week, a story about airlines abandoning their in-flight entertainment systems got two headlines, one of which spoke directly to the fact that readers were likely holding the reason that airlines were…

Mark Zuckerberg Takes on Fake News, the Importance of the News Industry And the Rise of Filter Bubbles in New Manifesto
February 20, 2017 at 4:12 pm

Facebook CEO Mark Zuckerberg emphasized the importance of a "strong news industry" in his 5,000-plus word manifesto published this afternoon. Calling the news "critical to building an informed community," Zuckerberg said Facebook will do more "to make sure this vital social function is sustainable." "...From growing local news, to developing formats best suited to mobile…

Inside Forbes’ Lean Approach to Creating Stories for Social Media
February 20, 2017 at 4:07 pm

With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly platform-specific editorial staffs. The days of those 10-person Snapchat teams may be numbered. Take Forbes Media. As an independent publisher, it doesn’t have other properties to share costs with. In 2008, it…

How the Subscription Economy Will Change the Price We Pay
February 20, 2017 at 12:18 pm

Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when shopping online? Hint: It's already happening. A growing number of…

2016 Was a Good Year for Condé Nast
February 20, 2017 at 12:13 pm

In the midst of a huge downturn in print advertising, the Big Media bet by Condé Nast, the 115-year-old magazine publisher, is starting to bear fruit. Condé Nast Entertainment, run by Dawn Ostroff, finished 2016 with at least a $1 million profit, an Oscar nomination and more traffic to its digital content than ESPN or…

Ad Blocking Is Now a Chronic But Manageable Condition
February 17, 2017 at 2:16 pm

Ad blocking, which was once treated as a mortal threat to publishers, has now become a chronic condition: They might die with it, but they’re more likely to have been killed by other causes. The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic…

How Meredith Fuels Its Revenue Growth Across Channels
February 16, 2017 at 1:31 pm

Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group. “It's a great milestone for us as a company,”…

Fast Company Rolls Out Mobile Video, OTT Apps
February 16, 2017 at 1:05 pm

Business magazine Fast Company is debuting a suite of applications focusing on providing experiential and video content to interested users’ mobile and over-the-top devices. The apps will be produced in partnership with media technology company Maz, through its TVX platform, which powers over 1,000 apps across mobile, OTT, and the web. Fast Company already touts…

How Platforms Get Publishers to Play the Access Game
February 15, 2017 at 2:04 pm

When Apple News launched, The Washington Post made all its content available on the news aggregation app. Since then, it’s lobbied successfully for Apple’s editors to promote Post stories on the app. And now, every day for the first few months of the Trump administration, the Post is creating a special “First 100 Days” story…

Do Magazines Still Need a Publisher in a Digital Media World?
February 15, 2017 at 1:59 pm

The title of publisher is quickly vanishing from the magazine industry as company after company eliminates the title. Condé Nast started off the year by announcing that going forward there would be no need for “publishers” as they were being replaced with “chief business officers” as the company tried to grow cross-brand advertising. “We’re modernizing…

Slate Lays Off Editors, Contract Writers
February 14, 2017 at 1:59 pm

Slate laid off about a half-dozen full-time staffers and contract writers, according to sources with knowledge of the situation. Editor-in-chief Julia Turner notified staff of the cuts Monday. Politics editor Tommy Craggs, senior editor Rachael Larimore and associate editor Laura Anderson were among the employees let go, according to sources. Turner did not respond to…

The Race for Direct Connections: How ESPN Gets Readers to Log In
February 14, 2017 at 1:53 pm

In the developing race among publishers to build audiences of logged-in readers, ESPN has come out of the blocks fast. For years, the Worldwide Leader has been using games like fantasy football and, more recently, personalized experience on its apps and websites to get readers to log in, making it easier for them to follow…