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Bloomberg is Planning to Make Readers Pay Up to Read its Digital Content
April 25, 2018 at 10:01 am

Bloomberg is planning to start charging readers to access stories on Bloomberg.com, potentially starting next month, according to people familiar with the matter. The media company is the latest in a growing number of publishers, particularly in the business journalism realm, to explore a subscription model. Media companies want to rely less on advertising revenue, and…

Forbes' New Publishing Platform Aims to Use Tech to Make Writers Better
April 25, 2018 at 8:50 am

Forbes has been publishing hundreds of articles a day for more than five years. As a Data Scientist, when I hear about that volume of data, the first thing that jumps to mind is: what can we learn from it? Are there best practices we can glean? Can our volume of work make future content…

Wait! Don't Kill That Magazine
April 23, 2018 at 9:57 am

As if plummeting ad revenue and rising paper prices weren’t bad enough, now the threat of skyrocketing postal rates has successful publishers like ESPN and Meredith talking about shutting down magazines. But euthanizing money-losing titles isn’t always the best answer. Just because your accounting system says the magazine is unprofitable doesn’t mean you’ll be better off ceasing publication. (I…

Once Focused on Scale, Hearst is Cutting Back on Aggregation and Viral Fluff
April 23, 2018 at 9:53 am

Digital scale used to be the watchword at Hearst Magazines, but it’s now joining the stampede to original reporting. Back in January 2017, only one of the company’s top 50 stories included some research or reporting or both, said Kate Lewis, svp and editorial director of Hearst Magazines Digital Media. The vast majority of those…

The Return of MAD Magazine
April 20, 2018 at 10:44 am

MORE THAN 40 years ago this month, MAD Magazine founder William M. Gaines managed to outrage hundreds of his loyal readers, all by barely lifting a finger. For the April 1974 issue of his happily juvenile comedy rag—a mix of pop-culture parodies, political humor, and sound-effect-saturated comic strips—Gaines’ staff went with a cover illustration guaranteed to shock school…

RockYou Media Relaunches 'LittleThings' Site
April 20, 2018 at 10:22 am

On February 28, viral website LittleThings posted its last piece, stating that would be its last day of business. The website, which saw much of its traffic come from Facebook, had become the first victim of the social network's algorithm change, which de-prioritized posts from brands and publishers. LittleThings had nearly 60 million comScore unique viewers, including 7 million…

Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer
April 18, 2018 at 9:23 am

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. The Funding Choices…

Apple Is Planning to Launch a News Subscription Service
April 18, 2018 at 9:19 am

Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. The Cupertino, California company agreed last month to buy…

Google’s GDPR Approach Raises Publisher Concerns
April 16, 2018 at 9:54 am

There’s nothing like a deadline to spur action. The May 25 date for enforcement of the General Data Protection Regulation has led to a flurry of activity, as players large and small look to get compliant. While attention is squarely on Facebook’s data practices, Google has raised concerns among several publishers…

News Sites Take Battle Over Tweet To Appellate Court
April 16, 2018 at 9:49 am

Time, Gannett and other news organizations are asking a federal appellate court to decide whether embedding a tweet in a news article can infringe copyright. The publishers are seeking to immediately appeal an order issued by U.S. District Court Judge Katherine Forrest in New York,…

Why Publishers’ Membership Programs Often Include Access to Editorial Staffers
April 13, 2018 at 8:51 am

Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient. New York magazine’s membership program, New York by New York, is focusing on exclusive events, which are often hosted or guided by editorial staffers like food critic Adam Platt. The…

As Fusion Media Implodes, Will the Gawker Orphans Hit the Block?
April 13, 2018 at 8:44 am

It was around 2011 when Isaac Lee, then a 40-year-old news executive at the Spanish-language broadcaster Univision, saw the writing on the wall, and it read: multicultural millennials. So Lee and Univision made a bold, some thought outlandish, series of bets. It all began with Fusion, a general-interest Web site and corresponding cable channel launched in 2012…

Think Your Articles are Getting a Lot of Attention on Twitter?
April 11, 2018 at 10:59 am

An estimated two thirds of tweets linking to stories from some of the most popular websites don’t come from humans, but from bots, according to a Pew Research Center report published on Monday. Certain types of websites were much more…

Snap is Testing Commerce with Snapchat Discover Publishers
April 11, 2018 at 10:55 am

Snap has been stepping up efforts to curry favor with publishers, especially as publishers continue to feel the impact of Facebook’s news feed changes. Its newest pitch: commerce. Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple…

Blockchain Impacts On Marketing, Publishing Could Be Far-Reaching
April 9, 2018 at 10:39 am

Blockchain has the potential to profoundly change a broad swath of industries, but perhaps none more dynamically than marketing – and that change may already be underway. The most obvious impacts will be on security, privacy and authentication, but blockchain also represents an…

The Washington Post Offers Exclusive Benefits in Push to Retain Subscribers
April 9, 2018 at 10:35 am

With help from Jeff Bezos’ money, The Washington Post has shown the ability to hit big audience gains and grow digital subscriptions, which passed the 1 million mark last year. Now, it’s facing the harder work of retaining those subscribers. To that end, the Post is working on a few features just for subscribers. One…

Why Meredith is Serving Up More Shoppable Content on its Food Sites
April 6, 2018 at 12:09 pm

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is trying to serve up products that address both problems. The women-focused publisher partnered in March with eMeals, a subscription meal-planning app, where editors from Better Homes and Gardens, EatingWell and Allrecipes contribute meal plans and…

What the ‘Pivot to Video’ Looks Like at Condé Nast
April 6, 2018 at 12:04 pm

It took three men two hours to shoot a 63-second overhead instructional video of Laura Rege, a recipe developer, making a cake for Bon Appétit — what people in the food-video industry call a “hands and pans.” At the Kitchen Studio, Condé Nast’s new 7,000-square-foot space in Industry City…

Future Publishing Confirms Newbay Media Acquisition
April 4, 2018 at 9:08 am

Future Publishing has confirmed its purchase of US content business Newbay Media for £13.8m, broadening the publishers reach across conferences, magazines, events, digital content and data services. Straddling London and New York Newbay also possesses a large B2B portfolio, publishing specialist titles such as Music Week, MCV and PCR, and also has a significant consumer reach…

Chrome’s Mobile Article Recommendations Up 2,100 Percent in One Year
April 4, 2018 at 9:04 am

If you use Chrome on your phone or tablet, you’re probably familiar with the article suggestions that you see when you open a new tab in your browser. However, if you’re a publishing executive, you may not be thinking of them as a meaningful traffic source. Well, we have news for you: Research by Chartbeat’s data science…