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John Conley Describes Digital Printing's Power to Engage Niche Audiences
November 7, 2017 at 1:54 pm

Digital printing is making it easier for magazine publishers to create hyper-targeted niche magazines. In this video print expert and CEO of Borderland Advisers John Conley explains how Cobblestone Living uses digital printing to deliver greater value to and increase revenue from its affluent audience of 500 subscribers. Conley is an advisor and speaker at…

How Vogue Uses Analytics to Increase Discoverability & Expand Its Audience
October 25, 2017 at 1:37 pm

Vogue.com’s associate director of audience development Abby Sjoberg explains how the website optimizes reader engagement from three distinct traffic sources: direct, social, and search. Using data tools like Google Analytics and Parse.ly Sjoberg and her team can determine what type of content readers are looking for on different platforms and optimize Vogue.com's content strategy. This…

How Forbes Launched a Progressive Web App & Increased Mobile Engagement
October 5, 2017 at 12:03 pm

At the 2017 FUSE Media Summit, Forbes SVP of Product & Tech Salah Zalatimo explained how Forbes got its PWA off the ground and why its growing mobile audience, engagement, and ultimately, revenue. Zalatimo said the new app is helping Forbes provide a fast, reliable, and engaging mobile experience to its audience.

How a CDP Can Help Publishers Maximize the Lifetime Value of a User
September 27, 2017 at 2:03 pm

This video is excerpted from a recent Publishing Executive webinar, “How Publishers Are Using CDPs to Drive Engagement and Revenue.” In the video Lee Enterprises corporate director of digital platforms Kyle Rickoff explains how the newspaper publisher implemented a Customer Data Platform (CDP) to increase the value of user interactions on its sites. Using a CDP,…

How Foreign Affairs Grew Online Subscriptions by 40K Using a Paywall
August 23, 2017 at 11:32 am

Anique Halliday, senior product manager at Foreign Affairs, reveals how the foreign policy publication launched its first paywall in 2009 and how the many iterations since have grown online subscriptions by over 40,000 in 2016 and are projected to grow subscriptions by 54,000 in 2017. Halliday explains how the paywall got off the ground and…

How Publishers Can Use Audience Data to Improve Their Websites
June 14, 2017 at 2:45 pm

CEO of Decision Counsel Sal Fuentes explains how publishers can use a variety of data points about their audience from geographic location to IP and topic interests to personalize content and create a positive web experience. This video is excerpted from the webinar “10 Ways Publishers Can Optimize Their Websites”. Watch the full webinar here.

FUSE Startup Derby: Spot.IM Helps Publishers Build Online Social Communities
May 9, 2017 at 11:21 am

Roy Laor, head of partnerships at Spot.IM, explains how the startup helps publishers build their communities by bringing social conversations back to their sites. Spot.IM was on of seven startups that participated in the inaugural FUSE Startup Derby at the 2016 FUSE Media summit.

How Publishers Can Capitalize on Distributed Content
March 2, 2017 at 10:21 am

By publishing their content on platforms like Facebook and LinkedIn, publishers have opened Pandora's Box, says FUSE conference chair Jeffrey Litvack. Now publishers must deal with the consequences, like potentially losing traffic to platforms or giving away their audiences, and find new ways to make distributed content work for them. Despite these challenges, Litvack believes…

Why Publishers Need to Pay Attention to AR, Not VR
February 23, 2017 at 12:05 pm

Technology expert and professor at the The S.I. Newhouse School of Public Communications Stephen Masiclat argues that despite the excitement around virtual reality (VR), there are huge barriers to widespread platform adoption and an unlikely path to profitability for publishers. Where publishers need to be paying greater attention, says Masiclat, is augmented reality (AR). Unlike VR,…

Futurist Keynote on The Most Disruptive Technologies in Publishing
February 23, 2017 at 11:49 am

Stephen Masiclat, director of the New Media Management program at The S.I. Newhouse School of Public Communications shares his take on which emerging technologies will make the biggest impact on the publishing industry, and which are just hype. Masiclat has spent much of his career researching new technology and understanding how they shape the way…

How Bisnow Uses Mock Sprints to Test New Tech
February 22, 2017 at 1:51 pm

Alex Funaro, director of technology at Bisnow, explains how the B2B publisher tests new technology using mock sprints. Funaro says that when deciding whether to adopt a new solution, Bisnow considers ease of integration, workflow disruption, and ROI. He also adds that all teams who might use a new technology should be involved in the…

To Succeed, Publishers Must Help Clients Solve the CMO Challenge
February 1, 2017 at 10:18 am

CMOs have a tough job. While the internet makes it easier than ever to reach a huge number of consumers and target ads to those consumers based on their activity or demographics, the patchwork of technology that CMOs use to accomplish these goals makes it difficult to identify and connect with real individuals, not just…

Daily Racing Form's Content-As-A-Service Business Model
January 24, 2017 at 1:28 am

CDO & CMO Todd Unger explains Daily Racing Form's digital strategy and multi-platform business model, which emphasizes the utility and timeliness of its content. Watch Unger's complete FUSE session here.

FUSE 2016 Keynote: Where Media Technology is Headed in the Next 5 Years
December 6, 2016 at 3:16 am

FUSE conference chair Jeffrey Litvack shares what technologies are making the biggest impact on publishers' businesses, from artificial intelligence to programmatic advertising, and where publishers should focus their energy. This is the keynote session from the 2016 FUSE: The Convergence of Technology & Media.