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NBC News Shares How New Technology Helps Them Get Ahead
April 13, 2018 at 9:04 am

At the FUSE Media conference last fall, Alex Gittleson, Director, Digital and Cross-Platform, News Research, NBC News, sat down to talk about the changing technology needs at his organization. In particular, programmatic, he noted, has become a major cornerstone of their ad-buying experience, and social media platforms like Snapchat are beginning to play a larger…

How D Magazine’s “Game of Tacos” Converted Unknown Users to Known Audience
March 19, 2018 at 8:00 am

Detroit-based magazine, D Magazine, wanted to capture more email addresses from regular site visitors and identify new audiences in the Detroit area. Melissa Chowning, then director of D Magazine audience development and currently a media consultant, and her team decided to launch a food competition dubbed "The Game of Tacos," to garner interest from foodies…

News Whip Research Uncovers Best Practices for Creating Facebook Video
March 12, 2018 at 8:00 am

News Whip, a content analytics platform for social media, dug into its clients' data to understand how publishers create successful video on social platforms like Facebook. The resulting research uncovered several key trends. For example, videos that tap into an emotional component perform better of Facebook than less emotional pieces. Likewise, how-to videos are popular,…

How Social Graphing Can Improve Content Delivery
March 8, 2018 at 11:23 am

It was inevitable that as digital platforms diversify and proliferate, approaching audiences by channel is becoming increasingly untenable. “There are just too many channels,” says James Slezak, managing partner and founder of New Economy Lab and former VP and chief of operations for NYT Global. Publishers need to find a better way to of delivering…

Why National Review Is Doubling Down on Podcasts, Photo Galleries & Video
March 6, 2018 at 8:00 am

Conservative political and cultural magazine National Review has seen massive growth in audience engagement with multimedia content, including its podcasts, photos, and videos. "Our photo galleries are the third most visited part of our website," said publisher Garrett Bewkes during an interview at the 2017 FUSE Media Summit, which has led the magazine to hire…

How Crain Created a Powerful Audience Feedback Loop With “Inner Circle”
February 20, 2018 at 8:00 am

Crain Communications believes that the audience should be at the center of everything it does, from content creation to events and advertising. "Our audience is our north star," says Bonnie Roche, managing director of audience, product & marketing at Crain. In 2017, the business publisher put this belief into action and launched Crain's Inner Circle,…

How CBS News Develops Stand-Out Content for Social Media
January 29, 2018 at 8:00 am

Jareen Imam, head of social media at CBS News, says the key to social video success is finding ways to stand out in crowded social feeds. At CBS News, she's found there are three main ways that publishers can make their social video stand out -- break news, tell an original story that triggers an…

If You're Planning to Launch an Event, Don't Approach It Like a Publisher
January 8, 2018 at 8:00 am

Events have become a profitable revenue stream for publishers, particularly for those serving B2B audiences. But if events are mismanaged, or don't have the right talent behind them, they can quickly become a revenue drain. Media expert and consultant John French explains how to run an event business right and why media companies shouldn't approach…

John Conley Describes Digital Printing's Power to Engage Niche Audiences
November 7, 2017 at 1:54 pm

Digital printing is making it easier for magazine publishers to create hyper-targeted niche magazines. In this video print expert and CEO of Borderland Advisers John Conley explains how Cobblestone Living uses digital printing to deliver greater value to and increase revenue from its affluent audience of 500 subscribers. Conley is an advisor and speaker at…

How Vogue Uses Analytics to Increase Discoverability & Expand Its Audience
October 25, 2017 at 1:37 pm’s associate director of audience development Abby Sjoberg explains how the website optimizes reader engagement from three distinct traffic sources: direct, social, and search. Using data tools like Google Analytics and Sjoberg and her team can determine what type of content readers are looking for on different platforms and optimize's content strategy. This…

How Forbes Launched a Progressive Web App & Increased Mobile Engagement
October 5, 2017 at 12:03 pm

At the 2017 FUSE Media Summit, Forbes SVP of Product & Tech Salah Zalatimo explained how Forbes got its PWA off the ground and why its growing mobile audience, engagement, and ultimately, revenue. Zalatimo said the new app is helping Forbes provide a fast, reliable, and engaging mobile experience to its audience.

How a CDP Can Help Publishers Maximize the Lifetime Value of a User
September 27, 2017 at 2:03 pm

This video is excerpted from a recent Publishing Executive webinar, “How Publishers Are Using CDPs to Drive Engagement and Revenue.” In the video Lee Enterprises corporate director of digital platforms Kyle Rickoff explains how the newspaper publisher implemented a Customer Data Platform (CDP) to increase the value of user interactions on its sites. Using a CDP,…

How Foreign Affairs Grew Online Subscriptions by 40K Using a Paywall
August 23, 2017 at 11:32 am

Anique Halliday, senior product manager at Foreign Affairs, reveals how the foreign policy publication launched its first paywall in 2009 and how the many iterations since have grown online subscriptions by over 40,000 in 2016 and are projected to grow subscriptions by 54,000 in 2017. Halliday explains how the paywall got off the ground and…

How Publishers Can Use Audience Data to Improve Their Websites
June 14, 2017 at 2:45 pm

CEO of Decision Counsel Sal Fuentes explains how publishers can use a variety of data points about their audience from geographic location to IP and topic interests to personalize content and create a positive web experience. This video is excerpted from the webinar “10 Ways Publishers Can Optimize Their Websites”. Watch the full webinar here.

FUSE Startup Derby: Spot.IM Helps Publishers Build Online Social Communities
May 9, 2017 at 11:21 am

Roy Laor, head of partnerships at Spot.IM, explains how the startup helps publishers build their communities by bringing social conversations back to their sites. Spot.IM was on of seven startups that participated in the inaugural FUSE Startup Derby at the 2016 FUSE Media summit.