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5 Ways Publishers Can Hyper-Target Print Like Digital Marketers
July 18, 2017 at 9:39 am

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it. Our out-of-date, out-of-synch approaches to magazine advertising proposals are holding us back from taking advantage of this new opportunity. Judging from my interactions with advertising sales reps, they’re seeing fewer digital-only RFPs these…

Postal Rate Fight Continues as Publishers Battle USPS "Stupidity Tax"
April 11, 2017 at 9:48 am

“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the U.S. Postal Service’s latest attempt to jack up postal rates for publishers. For the past decade, changes in publishers’ average postal rates have been limited to the rate of inflation. But a…

Press Release: Leaders in Mailing Organizations Call for Balanced Approach to Postal Rates
March 20, 2017 at 12:32 pm

(Washington, DC)-- On Monday, March 20, three mailer organizations representing all segments of the mailing community and all classes of mail urged the Postal Regulatory Commission to retain the inflation-capped pricing structure that has protected captive users of the Postal Service’s monopoly services for the past decade. That system provides the Postal Service with sufficient…

Will Publishers Pay for the USPS’s FSS Fiasco?
January 11, 2017 at 10:30 am

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

10 Tips for Choosing a Magazine Printer
December 5, 2016 at 3:26 pm

The United States has more than 20,000 printing businesses. When it comes to producing magazines, you can probably ignore at least 98% of those. Lots of printers can print magazines. (“Sure, we print magazines. We print everything,” says Vinny, that fast-talking friend of a friend who sells for a local printing company. “We gotta lot…

The Publishing Executive Top 20 Magazine Printers 2016
December 5, 2016 at 1:55 pm

The Top 20 Magazine Printers ranking has returned for the third year since its revival in 2014. The ranking, which lists leading printers in the U.S. and Canada based on revenue earned in the magazine sector, is intended to serve magazine publishers as they assess their printing needs and the landscape of potential printing partners.…

Top Takeaways from “Digital Print: The Emerging Opportunity for Magazines & Catalogs”
November 22, 2016 at 4:26 pm

Publishers have often spoken fondly of the potential of the “magazine of one” where all content and advertising is customized to readers’ interests. However, this concept has always been conceived in electronic formats. Developments in digital printing technology (especially inkjet) combined with publishers’ rich audience data, are presenting new ways for publishers to develop print…

Media Pitch: StoryPorts Wants to Take the Grunt Work Out of Email Production
November 10, 2016 at 11:32 am

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Digital Print: The Emerging Opportunity for Magazines & Catalogs
October 27, 2016 at 12:42 pm

With most of the publishing industry concentrated on how to monetize online content, it’s easy to forget that print magazines still play a crucial role in publishers’ product portfolio and revenue pie. And believe it or not, new ways of wringing more value and revenue out of print vehicles continue to emerge. Advances in digital…

New Postal Rates Will Benefit Some Publishers and Printers
October 18, 2016 at 2:33 pm

A quiet boycott by some mailers helped persuade the U.S. Postal Service to change how it charges for publications, catalogs, and other flat mail. As a result, many mailers will pay lower postage bills next year, printers will earn more money from their co-mail programs, and the USPS is likely to benefit as well.

Press Release: Postal Service Announces 2017 Mailing Services Prices
October 13, 2016 at 3:01 pm

WASHINGTON — The United States Postal Service today filed notice with the Postal Regulatory Commission (PRC) of price changes for Mailing Services products planning to take effect in January 2017. The proposal includes a two cent increase in the price of a First-Class Mail Forever stamp, returning the price to 49 cents, which was the…

Paper Money: A Hidden Threat Facing Magazine Publishers
October 12, 2016 at 2:01 pm

Emboldened by recent tightness in supply, several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year. But what should really concern publishers is not so much the ebbs and flows of the paper markets but rather the possible gyrations of the currency markets. With demand for…

2017 Print Forecast: Tiny Price Hikes With a Chance of Disruption
September 14, 2016 at 2:17 pm

Unless Congress stuns the world by doing something about the U.S. Postal Service other than naming more post offices, publishers on average will experience slightly lower postal rates in 2017 than this year. In fact, for all of the “Three Ps” of print magazine publishing — Postage, Printing, and Paper — publishers should be more…

Magazines Rely on Editorial Team for Native Ad Production
August 31, 2016 at 2:15 pm

The lines between native advertising and editorial content are continuing to blur, as more magazine publishers involve their editorial team in the production of native ads than use a separate native ad team. Native advertising research and consulting firm Native Advertising Institute and FIPP, a network for media associations and companies, surveyed 140 C-level magazine…

Data Collection Begins for Top 20 Magazine Printers Ranking
August 31, 2016 at 8:00 am

The Fall Issue of Publishing Executive will once again feature the Top 20 Magazine Printers, which ranks U.S. and Canadian printers by revenue earned in the magazine sector. Publishing Executive relies on self-reported data and we are calling on printers to submit their information in order to be considered for the annual ranking. The Top… to End Operations Next Week
August 19, 2016 at 2:06 pm

After nearly fourteen years of operation, will be shutting down next week. The decision to close Gawker comes days after Univision successfully bid $135 million for Gawker Media’s six other websites, and three months after the Silicon Valley billionaire Peter Thiel revealed his clandestine legal campaign against the company.

Magazine Readers Are Wealthy & Well Educated, USPS Study Finds
August 16, 2016 at 11:40 am

The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests. “Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received…

MPA President Responds to Federal Government's Alleged "Magazine Subsidy"
August 11, 2016 at 1:10 pm

This letter originally appeared in Bob Sack's newsletter, "'Heard on the Web' Media Intelligence." As the President and CEO of MPA - The Association of Magazine Media, I'm writing to respond to the recent article on an alleged "subsidy" from the Federal Government to the magazine industry. More than 90% of adults in America are…