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Media Industry Reports Are Releasing Less Data on Print Ad Revenue & Employee Head Counts
October 31, 2017 at 1:48 pm

The last decade has seen a steady erosion in the number of media industry benchmark reports — at least those made publicly available to trade reporters and bloggers — leaving less reliable, third-party data by which to gauge the overall health of the media business. The Publisher’s Information Bureau, which long provided quarterly and annual…

How Medium Is Attracting Premium Publishers to Its Partner Program (Hint: Money Up Front)
October 31, 2017 at 1:39 pm

Would you pay, online, for something that you already have access to free online? Medium hopes that the answer is yes. Last month, the site started running, behind its $5/month paywall, “curated content” from a couple dozen publishers. Some (the Financial Times, The New York Times, The Economist) have paywalls of their own. Many others…

Press Release: Time Inc. Expands Its Audience to a Record-Breaking 139 Million Uniques
October 31, 2017 at 11:34 am

NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME) reaches its largest digital audience ever with more than 139 million monthly unique views (+27% YoY and +6% MoM), based on comScore's latest monthly US multi-platform report for September 2017. Traffic from mobile devices, including smartphones or tablets, was up 37% at 116.3 million UVs; about 93.7 million UVs (+38% YoY) are mobile-only visitors.…

Guardian Says Money From Readers Has Overtaken Advertising; Boasts 500,000 Paying Supporters
October 30, 2017 at 1:39 pm

Guardian News and Media claims that more than 300,000 readers are now paying it at least £5 a month as supporters and members. Added to around 100,000 print subscribers and 100,000 digital app subscribers this means around 500,000 are now making regular payments to The Guardian and Observer publisher. Editor Katharine Viner has said that…

In the Hunt for Reader Revenue, Publishers Give Micropayments Another Look
October 30, 2017 at 1:34 pm

Micropayments haven’t delivered on their promise to save the publishing business. But publishers are finding new uses for them in the hunt for new subscribers. Both publishers and vendors are driving this shift, and it’s an early step in a long walk publishers have started to augment their advertising business. “The focus had been so…

Where Will You And Your Magazine Business Be in Five Years?
October 30, 2017 at 10:18 am

For the record, I stay up to date on many blogs, threads, and various news chains. One of these news sources asked a typical but still important question a few days ago. Where will ebooks be in five years? That, of course, started me pondering several things about the magazine business. Where were we five…

BuzzFeed Wants to Sell Your Gadget, And Keep a Cut of the Sales
October 27, 2017 at 1:33 pm

BuzzFeed makes money selling ads. It has started making money selling its own gadgets. Now it wants to combine the two ideas: The publisher is telling gadget-makers and inventors it will make ads for their inventions, in exchange for a cut of their product’s sales. This one comes out of BuzzFeed’s newish Product Labs group,…

Time Inc. Cuts Continue, Between 50 and 75 Employees Out
October 27, 2017 at 1:29 pm

Time Inc. has let go of between 50 and 75 employees, WWD has learned. The news was confirmed by a spokeswoman from Time Inc., who added that the cuts were a combination of volunteers and job eliminations, meaning some workers left willingly, while others were laid off. “This is a normal course of business as…

8 Ways Publishers Mismanage Their Sales Teams
October 27, 2017 at 1:22 pm

Publishers face many challenges that did not even exist 10 years ago. But before chalking up all your revenue woes to Facebook and Google, you need to ask yourself if you’re really managing your salespeople properly by hiring smart, pushing them out of their comfort zone, and creating accountability. Maybe it’s not the economy, the…

An International Case Study in Multi-products and Sales Channels
October 27, 2017 at 7:04 am

Software with the capability to manage a multitude of functional needs is vital to a publisher’s success but choosing the right partner who can work side-by-side to meet the needs of the future is just as crucial. See how Bayard has achieved both by partnering with AdvantageCS.

Consolidating Multi-Country Operations: a Case Study
October 27, 2017 at 6:57 am

See how Aller Media---the largest magazine and newspaper publisher in the Nordic region---successfully merged its subscription management operations in Denmark, Sweden and Finland onto a single system: Advantage, and how the company has gained greater efficiency, superior functionality and cost savings from using Advantage.

AdvantageCS – SFG Partnership Offers Full-Service Solution
October 27, 2017 at 6:52 am

The trend of one-stop outsourcing continues to grow. The partnership between AdvantageCS and SFG makes it easy for media and membership organizations to find the software and services they need all in one place.

Recommendation Engines for News Are Terrible. Scoring Stories Could Help.
October 26, 2017 at 2:50 pm

For news media, recommendation engines are a horror show. The NQS project I’m working on at Stanford forced me to look at the way publishers try to keep readers on their property — and how the vast majority conspire to actually lose them. I will resist putting terrible screenshots I collected for my research… Instead,…

Artificial Intelligence Is Coming for Publishers’ Analytics
October 26, 2017 at 2:35 pm

A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product. Echobox, which has about 30 employees and raised $3.4 million in seed funding last year, aims to develop “AI for automating repetitive tasks” for publishers, according to CEO and founder Antoine…

The Coming Ad Tsunami of 2018 (Part 2): Viewability, Filtering & E.U. Compliance
October 26, 2017 at 10:43 am

In part one of this series, I explored how new online forces are driving massive changes that will impact how B2B publishers sell and deliver online ads in 2018. From the rise of ad fraud, to Google’s “ad filtering,” and the European Union’s General Data Protection Regulation (GDPR), the world of online advertising is undergoing…

The Ad Industry Is Changing—Here’s What Publishers Can Expect
October 25, 2017 at 2:16 pm

The advertising landscape is undergoing its most sweeping transformation in years. Apple just released the new version of Safari, which prioritizes user privacy; an updated version of Google’s Chrome, with a new ad filter, comes out in January; and new rules on data protection in the European Union take effect in May. These changes will…

In Race to Win Subscribers, Some Publishers Have a Head Start
October 25, 2017 at 2:11 pm

As Google and Facebook gobble up an ever-larger share of the digital advertising pie, subscriptions and other paid content offerings have been pitched as an antidote for publishers’ financial woes. But not everyone is sharing in the riches equally, according to a new report from the trade group Digital Content Next. The 20 publishers that…

How Vogue.com Tailors Engagement Around Search, Social & Direct Traffic
October 25, 2017 at 1:44 pm

Vogue.com defines its content strategy by platform, optimizing content based on the behaviors of consumers that access the site directly, through Google, and on Facebook. Using audience analytics tools like Parse.ly and Google Analytics, Vogue can determine the type of content that will resonate most with these audience verticals and improve content discoverability, explained Vogue.com’s…

How Vogue Uses Analytics to Increase Discoverability & Expand Its Audience
October 25, 2017 at 1:37 pm

Vogue.com’s associate director of audience development Abby Sjoberg explains how the website optimizes reader engagement from three distinct traffic sources: direct, social, and search. Using data tools like Google Analytics and Parse.ly Sjoberg and her team can determine what type of content readers are looking for on different platforms and optimize Vogue.com's content strategy. This…