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Cold, Hard Numbers Will Drive Stories On This Internet-Crawling Company’s New Media Arm
January 17, 2018 at 10:43 am

Google Trends, but for more than just searches and not freely public. The Bloomberg Terminal, but for data trails over time. Alternative data, but for journalists. (The Wall Street kind, not the Kellyanne Conway kind.) The price of a Chipotle burrito bowl, but comparing the price differences across zip codes. Thinknum Media launched this morning…

Facebook Killing News is the Best Thing That Ever Happened to News
January 16, 2018 at 4:21 pm

On January 12, Facebook announced that it would begin to de-prioritize news publishers and their stories in users’ News Feed over highly engaged-with content shared between friends and family. In December, the social network began spinning down its efforts around live video and the news video that publishers had been pushing. The message is clear:…

Slate Says Podcasts Are Now 25 Percent of Revenue
January 16, 2018 at 4:03 pm

In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. “The big story is, we’re pivoting to words,” said Julia Turner, editor of Slate. “We’re going to be experimenting…

The 3 Hard Truths Publishers Must Face in 2018
January 16, 2018 at 8:00 am

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

How the EU’s New ePrivacy Regulations Could Profoundly Impact All Media
January 15, 2018 at 11:20 am

From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data. However, as Oliver von Wersch, founder and CEO Vonwerschpartner Digital Strategies and ex MD of G+J digital products…

Press Release: SourceMedia Launches ABM Product SourceSelect+
January 15, 2018 at 9:50 am

NEW YORK (January 11, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, announces the launch of SourceSelect+, an account-based marketing (ABM) product that analyzes SourceMedia’s first-party intent data to identify those prospects who are in-market for a client’s product(s). SourceSelect+ is the next evolution…

How TheStreet Used Predictive Data Models to Optimize Pricing & Renewals
January 15, 2018 at 9:05 am

Jill Marchisotto, senior director of marketing at the financial news brand TheStreet, was brought on in 2016 with the task of improving retention while optimizing subscription prices. TheStreet varied pricing for individuals in the past, charging more to subscribers that were willing to pay a higher price and less to those who weren't, but there…

The Facebook Apocalypse Just Hit, But Don't Freak Out
January 12, 2018 at 1:55 pm

Facebook just reduced the organic reach of your page to 0%. The good news, however, is that there is a way for publishers to still use Facebook to grow their business. You've probably read the news from yesterday of big changes at Facebook. The news feed is going to further prioritize posts from people over…

Press Release: Pageant Media Announces the Acquisition of Institutional Investor Journals
January 12, 2018 at 1:32 pm

Pageant Media, the business information specialist, today announces the acquisition of Institutional Investor Journals (II Journals), a business which produces in-depth, original and practical research in global investment and finance aimed at professional institutional investors. The portfolio consists of 12 titles, covering various disciplines in portfolio management and has an extensive online archive of almost…

Google Brings Its Different Payment Platforms Together Under the Google Pay Brand
January 12, 2018 at 1:24 pm

Google is simplifying the way it presents its different payments tools to consumers, uniting them under a new brand called Google Pay. In a Google blog post, Vice President of Product Management for Payments Pali Bhat described this as more of a rebranding than a change to the underlying products or technology. He said the…

A Publisher’s Path to Audience Growth
January 12, 2018 at 12:35 pm

With the duopoly commanding the lion’s share of publisher ad revenue and attention, growing your direct audience and building strong relationships is a must. Those relationships start in the inbox. Learn how Apartment Therapy Media increased onsite email subscribers by 90% with PostUp’s custom audience development solutions.

How Many People Did That Story Reach? It Depends Who’s Counting.
January 11, 2018 at 2:42 pm

As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up. Publishers have long used “unique visitors” as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded…

How F+W Media Consolidated Its Massive Business Units
January 11, 2018 at 1:48 pm

Editor's Note: Since this video was published, Joe Romello has exited F+W along with other C-level executives. It's important to note that many of the claims Romello makes during the video of his presentation from the FUSE Media Summit have been vigorously contested by former and current F+W employees.  See the comments below for context.…

How Hanley Wood Diversifies Revenue With Database-as-a-Service
January 11, 2018 at 8:00 am

How publishers earn revenue is changing dramatically, says Paul Tourbaf, president of the residential construction group at Hanley Wood. Today, publishers need to diversify beyond merely ad- and subscription-supported models, he adds. One of the new revenue models Hanley Wood has pursued is database-as-a-service, which entails helping clients leverage Hanley Wood audience data to meet…

Hearst Will Sell Its Rodale Book Division to Penguin Random House
January 10, 2018 at 1:52 pm

Hearst said Tuesday it will flip its recently acquired Rodale book division to Penguin Random House. The deal puts under one publisher Al Gore’s “Inconvenient Truth,” Rodale’s 2006 book, and Penguin’s Tom Clancy, Anne Rice and Dean Koontz franchises. Also included is the current Rodale best-seller, “Thug Kitchen: The Official Cookbook: Eat Like You Give…

WaPo Hits 2nd Year of Profitability, Plans Expansion
January 10, 2018 at 1:48 pm

The Washington Post will celebrate its second consecutive year as a profitable company by adding to its business and technology teams in 2018, according to a memo to staff from Post Publisher Fred Ryan obtained by Axios. The team of nearly 800 journalists will be acquiring additional space in its headquarters building in downtown Washington…

Ahead of AMMC, MPA President Urges Publishers to Remember Their Fundamental Value
January 10, 2018 at 1:42 pm

Editor's Note: Bob Sacks spoke with The Association of Magazine Media (MPA) president and CEO Linda Thomas Brooks about the upcoming American Magazine Media Conference (AMMC), which will be held on February 6th in New York City, as well as her views on the future of magazine publishing. In this interview, Brooks shares what she…