E-MEDIA
The most comprehensive resource for news, trends, best practices, technologies and opportunities to help publishers develop profitable electronic strategies and products through the use of Web sites, e-mail newsletters, social marketing, search and much more.
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'Atlantic' Joins 'Esquire' In Launching Weekly Mini-Mags For Devices
As magazines search for new mobile monetization models from devices, two legendary monthly titles are experimenting with weekly digital-only versions....
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Why Publishers Should Ban Slideshows
“Slideshow” has become a dirty word on the Web, and with good reason. Here’s why Buzzfeed will never have slideshows... -
Facebook May Launch A News Reader On June 20th. Update: Or A New Way To Share Videos
The upcoming death of Google Reader, the addition of hashtags, and other signs signal that Facebook may launch a... -
The newsonomics of Hearst Magazines’ one million new customers
Most publishers are concentrating on milking more revenue out of existing customers. Hearst is focused on building a new native-to-digital... -
Food & Wine's Unconventional Tumblr Strategy
There are a lot of creative ways media outlets use Tumblr: to post niche content that wouldn't otherwise get... -
More Brands Place Ads in Digital Magazine Editions
The magazine industry’s ad spending revenues for print only continue to decline, with eMarketer estimating in March 2013 that...
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'Atlantic' Joins 'Esquire' In Launching Weekly Mini-Mags For Devices
June 18, 2013
As magazines search for new mobile monetization models from devices, two legendary monthly titles are experimenting with weekly digital-only versions. Earlier this month Esquire launched...
Why Publishers Should Ban Slideshows
June 18, 2013
“Slideshow” has become a dirty word on the Web, and with good reason. Here’s why Buzzfeed will never have slideshows and what that means in...
Facebook May Launch A News Reader On June 20th. Update: Or A New Way To Share Videos
June 17, 2013
The upcoming death of Google Reader, the addition of hashtags, and other signs signal that Facebook may launch a new way to discover and...
The newsonomics of Hearst Magazines’ one million new customers
June 13, 2013
Most publishers are concentrating on milking more revenue out of existing customers. Hearst is focused on building a new native-to-digital audience. Take this quiz. The...
Food & Wine's Unconventional Tumblr Strategy
June 12, 2013
There are a lot of creative ways media outlets use Tumblr: to post niche content that wouldn't otherwise get published, surface archived material, interact...
More Brands Place Ads in Digital Magazine Editions
June 11, 2013The magazine industry’s ad spending revenues for print only continue to decline, with eMarketer estimating in March 2013 that the format would contract by...
Is Media Becoming Device Dependent?
June 10, 2013Not long ago, I heard Hearst Corp. Magazine Chief Executive David Carey relay a remarkable development: Since the debut of the iPad Mini, paid...
The CIA Invests in Narrative Science and Its Automated Writers
June 7, 2013
Narrative Science has already proven that its robot writers can make sentences that are good enough for newspapers and internal company reports. Now they’re going...
WSJ and HarperCollins co-publish ‘Crimes Against Women’
June 7, 2013
Written by Wall Street Journal Asia Editor Paul Beckett ( @PaulWSJ ) and Delhi-based reporter Krishna Pokharel ( @PokharelKrishna ) along with contributions from other...
The State of Magazines on the iPad: a Giant Mess
June 5, 2013
About a year ago, I decided, perhaps like many others, to go all digital with my magazine subscriptions. All the paper magazines my wife and...
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