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E-MEDIA

The most comprehensive resource for news, trends, best practices, technologies and opportunities to help publishers develop profitable electronic strategies and products through the use of Web sites, e-mail newsletters, social marketing, search and much more.

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Facebook's Actually Getting More Predictable for Publishers

Marin Social Media April 29, 2015

Last week, Facebook announced some changes to its news feed algorithm, which is sure to put a chill through the spines of virtually every...

Google to Launch $150M Partnership With Publishers

New Google Logo April 28, 2015

In a move meant to blunt escalating European Union action against Google's marketplace dominance, Google will tomorrow announce a $150 million partnership, to be...

Yahoo’s Mayer Bullish on Video For Magazines, Lukewarm on ‘Yahoo Screen’

Marissa Mayer, CEO, President and Director, Yahoo! April 28, 2015

Yahoo  plans to produce lots more original video content tied to its growing stable of digital magazines. It has also secured the rights to...

Refinery29 Joins the Big Media Startup Club, with a $50 Million Funding Round

R29_homepage April 28, 2015

It's no longer surprising when investors write big checks to a media startup. But here's a fun game - see if you can find the...

How Can Publishers Develop a Social Media Strategy?

Social Media_John Foley April 27, 2015

Creating a strategy around social media has proven challenging, not just for publishers, but for businesses across a wide spectrum. While it's easy to...

5 Challenges the Apple Watch Poses for Publishers

PM031015_AppleWatchPic April 24, 2015

The Apple Watch's official release day is Friday, and strategy leads from digital media companies the world over are bracing themselves for the awkward question:...

Are You Protecting Your Site From Click Fraud?

The Insiders April 23, 2015

By now magazine publishers have expanded their properties to the web, providing readers a fast, easy way to access content. Though it provides another...

The Atlantic Redesigns, Trading Clutter And Density for Refinement

The Atlantic Redesign April 23, 2015

The Atlantic  - has any general-interest magazine navigated the print-to-digital transition better? -  redesigned its website last night , doing so entirely in-house and...

Esquire Takes ‘What I’ve Learned’ Feature to Medium

Esquire September 2014 April 22, 2015

Esquire is launching a content partnership with Medium, the digital publishing platform founded by Twitter co-founders  Evan Williams and Biz Stone, through which the...

Content Marketing Institute Founder Joe Pulizzi on “Activating Content” to Grow Audience

joe_pulizzi April 21, 2015

To truly engage readers, content needs to be brought to life on social platforms, said Pulizzi. This reinvention of content should drive conversation among...

 
 
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