SourceMedia VP of Audience & Data AnnMarie Wills outlines SourceMedia’s new user acquisition strategy. She explains how the publisher uses off-site channels, like social media and partner sites, as well as onsite messaging to drive readers down the acquisition funnel.

This video is an excerpt from the webinar, “5 Ways Publishers Can Harness the Power of Demographic & Behavioral Data.” Watch the full webinar here.

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